Abrar possesses a distinctive professional advantage stemming from his extensive background in digital media, mainstream media, digital communication strategy, public policy, and digital media advocacy. Notably, he is the visionary behind the 60 Second Intl. Film Festival, an innovative initiative designed to galvanize global youth and communities, encouraging the exercise of freedom of expression through digital communication. Anchored in Sustainable Development Goals (SDGs) and societal reforms, the project functions as a youth capacity-building platform, having engaged a staggering 250,000 youths worldwide over the years. With submissions spanning 42 countries, the festival fosters cross-cultural dialogue and creative exchange.At the forefront of his achievements is the impactful endeavor, "Police Awam Sath Sath," an outreach campaign dedicated to garnering public support for the Pakistani police force. This initiative actively advocates for police reforms and law enforcement, employing mass communication campaigns and leveraging social and digital media channels. Through strategic collaboration with institutions such as the National Police Bureau and the Ministry of Interior, in partnership with USIP and INL, Abrar has successfully influenced policy and advocacy narratives.Central to his portfolio is Morango, an entity that conceives and executes compelling advocacy and promotional campaigns. Beyond the digital realm, Abrar orchestrates on-ground engagements with local communities. Notably, his campaign addressing Electoral Violence resonates with his commitment to social responsibility. By harnessing the power of digital and social media platforms, the campaign encourages civic participation, promotes peaceful voting, and discourages hate speech and violence.Abrar demonstrates exceptional proficiency in project conceptualization, grant application, and fund acquisition, showcasing adeptness in transforming vision into impactful initiatives through strategic planning and resource mobilization.Abrar's academic pursuits include a visiting scholar role at the USC Transmedia Workshop for campaign development. As a fellow of the Conflict Transformation and Peace Building Program at the World Learning SIT institute in Vermont, USA, he fortifies his dedication to addressing pivotal policy challenges within Pakistan and advancing his advocacy endeavors.