Abrar Nakhuda Email & Phone Number

Mumbai, MH, IN

Producing content with the GenZ for the GenZ.Bringing their honest & unfiltered voices, opinions & stories to your social feeds. 🎬 1 Reel at a time on IG🎥 Game shows on YouTube📺 Long form for OTT (3 Show Bibles)Brand Strategy🚀Identify, spearhead and monetize new business opportunities within the content/creator ecosystem🤝 Always situated at the nexus of.

• Built key business plan initiatives for Chhaa Jaa, Girl Effect.org
• Lead CapEx, staffing personnel, re-budgeting and overall management of the team.Grew the channel by 15x, Measured and Impacted Behavior Change on women of the 17-19 age through content of SEC C/D within the Hindi belt..

• Lead the P&L for 5 Owned and Operated Channels in various languages (Hinglish, Tamil & Telugu)
• Spearheaded the teams (total of 70 individuals) to maintain channel strength, character and voice.
• Used Analytics to drive key decisions in content playout. Grew channels by 45% and organic viewership by 5x most of them reachingYouTube Trending. Standing Marketing Head for the company, with experience in online.

• Co-ordination with all Sales, Marketing & Content teams to create solutions for brands across internal ONO’s.
• Exploring content creation opportunities based on brief for external brands across internal ONO’s. Brands like Star India, Amazon, Flipkart, 7Up, Asian Paints, Swiggy, Mother Dairy, Nutrela & Canola Oil.

• Planning & developing strategies to sell a range of products that delivers sales and profit targets.
• Analyzing past sales figures/trends to anticipate future product needs.
• Devising contracts for the suppliers including quality control, accuracy and flexibility.Grew sales by 18x using Social Content & Facebook Shop.

Mumbai Area, India

• Launched a vertical for 3rd Party Brands – Discovery Jeet, Parag Foods
• Created and deployed digital initiatives & social media strategies for clients that helped achieve pre-defined objectives.
• Developing new insight-driven campaigns through Intelligence Machine
• Creating video content through Video Machine.Key role in the digital launch of Discovery Jeet and its shows. Influenced and celebrated a day to love & consume cheese: #GoCheeseLoversDay

Mumbai Area, India

Administered Social Media marketing campaigns for TomTom India (Smart Wearable Technology & GPS Products), Mc Vities Biscuits India (UK Based Producer of Digestive & Other Healthy Biscuits), ABP News and Adgully.com (Online PR Portal)

Mumbai Area, India

Managed Social Media marketing campaigns for Piku (Movie) MSG – The Messenger of God (Movie), Hansal Mehta (Director), Aligarh (Movie), Margarita With A Straw (Movie)AGP World (Production house for Theatre Events)

For UTV, UMI, Prakash Jha Productions, Femina Miss India, 20th Century Fox among others. Handled campaigns and digital strategies for movies like The A Team, Knight and Day, Avataar, Tees Maar Khan.