Ashley Breen-Verga Email & Phone Number

Schenectady, Ny

• Developed and lead a high-performing team of expert communicators committed to informing and engaging employees in enterprise-wide initiatives and strategic priorities.• Leverage public relations strategies to position MVP as an industry-leading innovative, data-driven, and customer-centric company.• Create Executive Leadership Team (President, CEO, CIO, CGO, CMO) communication and manage corporate communications, speaking opportunities, and PR events. • Drove a 40% increase in employee engagement by implementing enhanced internal communication strategies through executive communication, podcasts, town halls, video production, SharePoint sites, and burst communications.• Grew earned media in local, trade, and national coverage by 60%+ by taking the helm of both the internal and external PR agencies and navigating results-driven outcomes.

Schenectady, Ny

• Identified, developed, and scaled untapped community partnerships and engagement to elevate brand recognition and influence growth through integrated sales, expansion, and retention opportunities. • Recruited, trained, coached, and mentored a highly effective team to propel efficiencies improvements and expand community presence. • Served as company spokesperson at all community events and high-profile initiatives.• Established MVP as the recognized partner of choice among strategic community organizations and external partners.• Instituted a successful co-worker volunteer program to increase community presence while concurrently supporting a productive team culture.

Albany, New York Area

• Established the voice of the Executive Leadership team internally and externally through compelling and creative written communication, speaking opportunities, and public appearances.• Created, implemented, measured, and continuously improved the success of comprehensive marketing and communication initiatives:• Oversaw editorial direction, design, production, and distribution of all publications, invitations, and marketing materials.• Orchestrated all phases of master branding encompassing the organization’s bicentennial anniversaries vaulting prior attendance and resulting in improved attendance at all major events and surging annual giving 50%.

• Built an impactful Board of Directors to guide the strategic direction of the organization. • Doubled the total number of program offerings by creating and leveraging Public Relations opportunities to increase awareness and support of the organizational mission.• Developed, managed, and aligned teams across the state to support expansion.

Ba, Business Communications

· Mba, Organizational Leadership & Marketing

Education record