Director Of Marketing And Communications
CurrentCreated and implemented a Trust-wide Marketing and Communications Strategy aligned with the five-year business plan, addressing legacy challenges, enhancing engagement, driving growth, and unifying communications across 14 diverse academies in Southeast England.Led a transformative rebranding initiative, improving brand equity and public perception, contributing to increased pupil admissions and stakeholder trust.Led a cultural change project, introducing shared mission, vision, and values across the business.Achieved a 75% increase in positive media coverage, acting as the organisation’s led spokesperson and building strong relationships with local, regional, and national media outlets.Designed and implemented an internal communications framework for 1,500 staff to enable cultural change, build stronger engagement, and increase staff retention and alignment with strategic goals.Championed digital transformation, introducing marketing technologies and leveraging analytics to optimise campaign performance and ROI.Managed a £300k+ budget, ensuring resource efficiency and high-impact delivery across campaigns and initiatives.Built and led a high-performing marketing team, mentoring future leaders and fostering a collaborative and innovative culture.