Abria B. Morrow Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

• Utilize data-driven insights to optimize customer social media campaigns, resulting in 100% YOY increase in sales• Develop and execute customer success strategies for SMBs, resulting in notable brand awareness, elevated customer engagement, and the achievement of multiple “Best Marketing” awards• Act as a trusted advisor to clients, providing guidance and support to achieve their social media and business goals resulting in increased efficiencies, business opportunities, and revenue• Manage customer feedback and ensure effective communication with relevant stakeholders• Successfully deliver projects on time and within budget, demonstrating strong project management skills

Dallas, Texas, United States

• Lead cross-functional teams in deploying 4 customer engagement projects, defining scope, objectives, and resources, and executing against project plans resulting in the timely delivery of project commitments• Organize and chair project meetings, documenting action items and ensuring their completion• Build and maintain strong customer relationships with key stakeholders, fostering trust and ensuring customer satisfaction• Identify and escalate risks and issues to leadership, driving resolution and minimizing project disruptions• Implement streamlined process improvements to optimize efficiencies, elevate customer experience, and enhance project delivery, resulting in heightened satisfaction for both internal teams and clients

Nashville, Tennessee, United States

During my graduate studies, I collaborated with a team of three students on a consulting project for Riviera Spa, where I actively applied consulting principles to a real-world scenario. Working closely with the client, I successfully scoped and selected an appropriate project, developed a comprehensive project charter, utilized various project management tools, and fostered a productive client relationship. This resulted in delivering a valuable business outcome for the organization.

Dallas, Texas, United States

As one of five key team members in the Graduate Nonprofit Program at Southern Methodist University, I played a vital role in a consulting project for Mayberry Memorial. Our team collectively leveraged our expertise to enhance their marketing efforts targeting the Lynch syndrome community. Taking an active role in transforming abstract ideas into actionable plans, I ensured effective implementation and facilitated open communication and cross-functional collaboration. By incorporating diverse perspectives, our team achieved tangible results and made a meaningful impact on the organization, inspired by my leadership.

Dallas/Fort Worth Area

• Led a team to develop compelling marketing collateral and multimedia content to showcase the brand's value proposition leading to successful rebranding initiatives and social marketing strategies, increasing customer engagement by 92% and followers by 46%, and opening new business opportunities• Developed and executed a thorough new hire process, ensuring a seamless onboarding experience for 5 new team members and facilitating their integration into the organization, promoting a collaborative and cohesive work environment across departments to increase retention• Recognized sales team member potential, facilitated promotion to the marketing team, mentored and developed skills aligning with company vision, leveraging their unique insights to shape strategy, enhance marketing department efficiencies, and drive impactful outcomes for optimal success• Authored 7 thought leadership articles, 2 published in Forbes and 1 in another renowned publication, positioning the company as an industry leader• Collaborated with cross-functional teams to align customer goals and ensure successful project delivery• Utilized critical thinking and problem-solving skills to address challenges during 10+ B2B and B2C technology deployment projects

Los Angeles, California

• Supported senior leaders in delivering impactful marketing collateral and ensuring consistent messaging• Managed logistics and operations for ~15 events and seminars, providing valuable networking opportunities for high-level clients• Conducted research and analysis to provide up-to-date reports and support decision-making for senior leaders to attract new business opportunities, ultimately increasing firm revenue• Coordinated with internal and external stakeholders to ensure smooth project execution• Demonstrated strong organizational skills in managing projects and handling time-sensitive deliverables

Muncie, Indiana Area

• Led successful rebranding initiative by leveraging data-driven insights, resulting in increased property traffic and pre-leased percentages• Developed and executed monthly resident events as part of a comprehensive marketing strategy, enhancing resident engagement and fostering a sense of community

Greater Detroit Area

• Designed and implemented a robust media usage trend identification process, enabling in-depth analysis and generating valuable insights and recommendations for GM brands and global regions• Demonstrated strong project management skills by effectively overseeing agency work streams and conducting thorough media plan audits for key global markets, ensuring alignment with strategic objectives, and maximizing campaign effectiveness

Master Of Science - Ms, Business Administration And Management, General

Activities and Societies: Student Leadership Group, Treasurer Black Graduate Student Association Graduate Women in Business.

Bachelor Of Science (Bs), Marketing

Activities and Societies: 2nd Place in 2015-2016 Ninth Annual Indiana University National Team Selling Competition Spring 2016 Immersive.