Abril Mendoza Guillén Email & Phone Number

Manor, Tx, Us

Austin, Texas

Austin, Texas

Caracas Area, Venezuela

✔ Accounts: 💡 LED Ensemble (Luis D'Elías Ensemble) - NY, NY. 💡Sony Music Colombia - Miami, FL. 💡Erea Management Consulting - Guatemala, Ciudad Guatemala. 💡100 Montaditos - Miami, FL. 💡Fourteen Eatery - Miami FL. 💡Unos Gorditos Ahí - Caracas, Venezuela.✔ Tasks ● Initiated market research studies and analyzed findings. ● Created and coordinated robust Inbound Marketing strategies for several accounts, identifyingand projecting the core values of each company in every campaign. ● Created, coordinated and directed successful campaigns for Social Media channels such asInstagram, Facebook and Twitter. ● Directed the hiring, training and performance evaluations for a digital marketing team andsupervised their daily activities. ● Worked with said communications team to drive internal promotion of company programs,initiatives, guiding principles and mission, increasing customer engagement through social media. ● Analyzed usage patterns to understand ways in which customers used company products andservices. ● Produced blog posts, pay-per-click ads, email marketing campaigns, and promotional content. ● Engaged in conversation with followers, answered questions, monitored responses. ● Preserved brand integrity by monitoring the consistency and quality of marketing content. ● Created, coordinated and directed events for several accounts according to marketingstrategies. ● Defined and tracked campaign effectiveness and adjusted strategies accordingly. ● Tracked innovations in social media and worked with key functional groups to adopt emergingtechnology. ● Evaluated monthly performance statistics and used data to inform future strategies.

Caracas Area, Venezuela