Alan Brooks

Alan Brooks Email and Phone Number

Vice President, Marketing @ ILS
Potsdam, NY, US
Alan Brooks's Location
Potsdam, New York, United States, United States
About Alan Brooks

Revenue Enhancement | Team Leadership & Development | Market Research & PenetrationHigh-impact Chief Marketing Officer with 15+ years of progressive experience driving strategic growth and product visibility for leading multinational corporations. Proven track record of developing innovative marketing strategies and campaigns that have consistently exceeded revenue targets and growth objectives. Skilled in leveraging comprehensive knowledge of digital marketing, market research, and customer engagement tactics to enhance brand awareness and market share. Expert in leading high-performance teams to achieve exceptional results in highly competitive environments. • Demonstrated success in integrating cutting-edge technologies and data analytics into marketing operations to increase efficiency and optimize ROI. • Adept at forging strategic partnerships, managing stakeholder relationships, and navigating complex market dynamics, fostering a culture of continuous improvement and innovation within marketing teams. • Recognized for excellent leadership abilities, strategic vision, and a relentless focus on achieving sustainable business growth. Ready to leverage extensive marketing expertise and strategic insight to contribute to the success of a dynamic organization.Branding, Positioning & Message Development | Market Research & Competitive Intelligence | Product Marketing Strategy Customer Experience Strategy & Management | Demand & Lead Generation | Subscription / Retention Management | Business Development & Sales Enablement | Website Design & WordPress Management | Marketing & Customer Experience Integration Channel & Partner Marketing | Digital Marketing & Integrated Marketing | KPI Development, Management & Reporting | Public Relations & Social Media Strategy | Budget Management & Optimization | Analyst Relations (Gartner, IDC, Forrester) | Agency & Partner Selection & Management | Content Development & Marketing | Employee Performance Management | Revenue Growth / Inside Sales / Appointment Setting Strategy, Implementation & Management | Marketing Technology Implementation & Operations

Alan Brooks's Current Company Details
ILS

Ils

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Vice President, Marketing
Potsdam, NY, US
Alan Brooks Work Experience Details
  • Ils
    Vice President, Marketing
    Ils
    Potsdam, Ny, Us
  • Ils
    Vice President Marketing
    Ils May 2024 - Present
    Irvine, Ca, Us
  • Archer
    Vice President, Marketing
    Archer Jul 2023 - Mar 2024
    Houston, Texas, Us
    • Established marketing department and hired team of four supplemented with freelancers and agencies to provide full marketing function.• Created website and managed communications for 3M Combat Arms Earplugs settlement for over 260,000 claimants.• Lead implementation of Salesforce and sales operations function.
  • Breakwater Solutions
    Chief Marketing Officer
    Breakwater Solutions Jan 2021 - Jul 2023
    Austin, Tx, Us
    Breakwater helps mitigate risk and gain insight from sprawling information by combining human expertise and technology automation. Our expert consulting, software, and managed services address the challenges within information governance, disputes and investigations, regulatory compliance, privacy, and cybersecurity. • Member of the core team that developed the pitch that secured Series A private equity funding. • Designed a brand that integrated a complex go-to-market strategy combining software, consulting and managed services.• Built global marketing function with a virtual team of agencies and freelancers supporting regional teams in the US (TX, NY, IL), Europe (UK, Switzerland, Germany, Croatia), Middle East (UAE), Asia/Pacific (Hong Kong, India).• Researched, designed, and launched a mid-market go-to-market strategy with a new privacy platform for unstructured data.• Product used AI to reduce the cost and time to identify and remediate sensitive information.
  • Mccarthyfinch
    Head Of Marketing
    Mccarthyfinch Jan 2019 - Nov 2020
    Auckland Cbd, Auckland, Nz
    McCarthyFinch uses an AI platform to automate legal processes. Was recruited to the executive team by James Schellhase, my former CEO at DiscoveryReady and StoredIQ.• Provided strategic leadership and tactical execution of go-to-market programs.• Assisted the Executive Chairman in defining a broader market opportunity for the McCarthyFinch AI platform encompassing legal, compliance, governance, and risk management.• Supported the market launch of the first product, authorDOCS, an AI assistant for contract drafting and review.• Defined and executed the go-to-market plan with a portfolio of integrated sales and marketing programs, including sales development (appointment setting), digital advertising, and freemium-to-subscription tactics.
  • Discoverready
    Vice President Of Marketing
    Discoverready May 2017 - Dec 2018
    DiscoverReady was a legal technology and services company using AI and big data analytics. Was recruited to the executive team by James Schellhase, my former CEO at StoredIQ. The company was acquired by Consilio.• Played a key role in strategic planning and execution, resulting in revenue growth from $40M to $120M and culminating in the sale of the business to Consilio.• Rebuilt the marketing department/function focusing on revenue generation, including a sales development program responsible for scheduling qualified meetings for field sales.• Increased scheduling of qualified sales meetings from 192 per year to 968 per year.• Implemented new digital advertising initiative in 2018 using the Terminus platform that resulted in 1,438 engaged accounts; 642 of those accounts visited the company website. Digital ads associated with 353 new Opportunities (in Salesforce) and 67 Deals Won ($5.4M).• Technology platform used AI/ML to categorize and prioritize documents to reduce the legal cost of document review.
  • Verint
    Director Of Product Marketing
    Verint 2012 - 2016
    Melville, New York, Us
    Verint is a $1B company servicing the customer engagement and cybersecurity markets.• Managed product marketing globally for Customer Experience Analytics (feedback management, speech, text, and engagement analytics), including cross-functional matrixed teams for 5 product launches.• Delivered $129M in qualified pipeline opportunities by leading marketing strategy and creating content for Customer Experience Analytics lead generation programs. • Helped the business unit achieve >100% revenue target by publishing 97 sales and marketing assets across 33 asset types aligned to targeted market segments, buyer personas, and sales pipeline stages. • Managed a global customer survey program for all Verint customer engagement product lines, generating over 50 customer quotes and success metrics used in sales and marketing assets. • Enhanced productivity by designing and implementing a competitive intelligence program, including an internal SharePoint site optimized for efficient retrieval of information by sales professionals.
  • Sfile Corporation
    Vice President Of Marketing
    Sfile Corporation 2009 - 2011
    Houston, Tx, Us
    Sfile provides software for the legal services market. Was recruited to the executive team by Robert Gomes, my former CEO at Renew Data.Led corporate communication, lead generation, digital marketing, product marketing, and product management functions. Transitioned revenue dependency for a SaaS big data analytics company from a single client to 20 new channel partners with a “white label” SaaS service.
  • Storediq
    Product Marketing, Legal Industry
    Storediq 2007 - 2009
    Austin, Texas, Us
    StoredIQ provided an automation platform for big data management of unstructured data. Lead penetration into a new market by building out marketing messaging, content, lead generation campaigns, and webinars targeting corporate legal buyers.
  • Renew Data Corp.
    Vice President Of Marketing
    Renew Data Corp. 2004 - 2007
    Austin, Tx, Us
    Renew Data provides software and services for the legal services market.Built and managed team of 11 corporate communication, lead generation, digital marketing, product marketing, product management, and proposal professionals. Implemented marketing systems and processes.• Played a key role in strategic planning and execution resulting in revenue growth from $4.5M to $30M and securing $30M in Series C funding.• Implemented integrated lead generation programs combining telemarketing, web advertising, and email campaigns to drive prospects to webinars, seminars, workshops, and sales meetings.• Increased market recognition from 7% to 18% by leading marketing efforts companywide, earning 3rd-place ranking in 2005 market awareness.• Achieved milestones for $10M contract with global financial services firm through the management of a 60-person software engineering department by hiring two key directors, improving QA processes, and removing internal barriers. • Implemented RenewU, an internal online educational program consisting of video integrated with presentations. Over 40 courses generated in less than six months.• Renew Data was named an INC 500 company.
  • Casecentral, Inc.
    Vice President Of Marketing
    Casecentral, Inc. 2001 - 2003
    Built and managed a team of 7 corporate communication, lead generation, digital marketing, product marketing, and product management professionals. Implemented marketing systems and processes.• Member of a new executive team who revitalized the company from a non-profitable $5.2 million to a profitable $12 million in 2 years.• Implemented an in-house four person telemarketing team generating 70 to 80 sales meetings per month.• Led the product strategy and launch for 3 new products.
  • Remedy
    Director Of Product Management
    Remedy 1998 - 2001
    Carlsbad, California, Us
    Reorganized, recruited and managed a global team of 8 product and product marketing professionals in the eBusiness infrastructure software unit.• Managed the release of four major products that drove the business unit revenue 300% over plan. • Designed and implemented corporate reference program.

Alan Brooks Skills

Saas Product Marketing Strategy Marketing Strategy Lead Generation Product Management Professional Services Software As A Service New Business Development Business Development Marketing Management Email Marketing Messaging Cloud Computing Corporate Positioning Leadership Enterprise Software Strategic Planning Consulting Software Product Management Customer Relationship Management Writing Start Ups Integrated Marketing Business Strategy Positioning Go To Market Strategy Program Management Content Marketing Integration Public Relations Sales Operations Entrepreneurship Online Advertising Crm Customer Experience Voice Of The Customer

Alan Brooks Education Details

  • Thomas Edison State University
    Thomas Edison State University
    English

Frequently Asked Questions about Alan Brooks

What company does Alan Brooks work for?

Alan Brooks works for Ils

What is Alan Brooks's role at the current company?

Alan Brooks's current role is Vice President, Marketing.

What is Alan Brooks's email address?

Alan Brooks's email address is leserservice@nmg.de

What is Alan Brooks's direct phone number?

Alan Brooks's direct phone number is +165061*****

What schools did Alan Brooks attend?

Alan Brooks attended Thomas Edison State University.

What are some of Alan Brooks's interests?

Alan Brooks has interest in Product Marketing, Writing, Kayaking, Health, Children, Education, Environment, Science And Technology, Human Rights, My Family.

What skills is Alan Brooks known for?

Alan Brooks has skills like Saas, Product Marketing, Strategy, Marketing Strategy, Lead Generation, Product Management, Professional Services, Software As A Service, New Business Development, Business Development, Marketing, Management.

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