Alan Brooks Email & Phone Number

Potsdam, NY, US

Irvine, CA, US

Houston, Texas, US

• Established marketing department and hired team of four supplemented with freelancers and agencies to provide full marketing function.
• Created website and managed communications for 3M Combat Arms Earplugs settlement for over 260,000 claimants.
• Lead implementation of Salesforce and sales operations function.

Austin, TX, US

• Breakwater helps mitigate risk and gain insight from sprawling information by combining human expertise and technology automation. Our expert consulting, software, and managed services address the challenges within.
• Member of the core team that developed the pitch that secured Series A private equity funding.
• Designed a brand that integrated a complex go-to-market strategy combining software, consulting and managed services.
• Built global marketing function with a virtual team of agencies and freelancers supporting regional teams in the US (TX, NY, IL), Europe (UK, Switzerland, Germany, Croatia), Middle East (UAE), Asia/Pacific (Hong Kong.
• Researched, designed, and launched a mid-market go-to-market strategy with a new privacy platform for unstructured data.
• Product used AI to reduce the cost and time to identify and remediate sensitive information.

Auckland CBD, Auckland, NZ

• McCarthyFinch uses an AI platform to automate legal processes. Was recruited to the executive team by James Schellhase, my former CEO at DiscoveryReady and StoredIQ.
• Provided strategic leadership and tactical execution of go-to-market programs.
• Assisted the Executive Chairman in defining a broader market opportunity for the McCarthyFinch AI platform encompassing legal, compliance, governance, and risk management.
• Supported the market launch of the first product, authorDOCS, an AI assistant for contract drafting and review.
• Defined and executed the go-to-market plan with a portfolio of integrated sales and marketing programs, including sales development (appointment setting), digital advertising, and freemium-to-subscription tactics.

• DiscoverReady was a legal technology and services company using AI and big data analytics. Was recruited to the executive team by James Schellhase, my former CEO at StoredIQ. The company was acquired by Consilio.
• Played a key role in strategic planning and execution, resulting in revenue growth from $40M to $120M and culminating in the sale of the business to Consilio.
• Rebuilt the marketing department/function focusing on revenue generation, including a sales development program responsible for scheduling qualified meetings for field sales.
• Increased scheduling of qualified sales meetings from 192 per year to 968 per year.
• Implemented new digital advertising initiative in 2018 using the Terminus platform that resulted in 1,438 engaged accounts; 642 of those accounts visited the company website. Digital ads associated with 353 new.
• Technology platform used AI/ML to categorize and prioritize documents to reduce the legal cost of document review.

Melville, New York, US

• Verint is a $1B company servicing the customer engagement and cybersecurity markets.
• Managed product marketing globally for Customer Experience Analytics (feedback management, speech, text, and engagement analytics), including cross-functional matrixed teams for 5 product launches.
• Delivered $129M in qualified pipeline opportunities by leading marketing strategy and creating content for Customer Experience Analytics lead generation programs.
• Helped the business unit achieve >100% revenue target by publishing 97 sales and marketing assets across 33 asset types aligned to targeted market segments, buyer personas, and sales pipeline stages.
• Managed a global customer survey program for all Verint customer engagement product lines, generating over 50 customer quotes and success metrics used in sales and marketing assets.
• Enhanced productivity by designing and implementing a competitive intelligence program, including an internal SharePoint site optimized for efficient retrieval of information by sales professionals.

Houston, TX, US

Sfile provides software for the legal services market. Was recruited to the executive team by Robert Gomes, my former CEO at Renew Data.Led corporate communication, lead generation, digital marketing, product marketing, and product management functions. Transitioned revenue dependency for a SaaS big data analytics company from a single client to 20 new.

Austin, Texas, US

StoredIQ provided an automation platform for big data management of unstructured data. Lead penetration into a new market by building out marketing messaging, content, lead generation campaigns, and webinars targeting corporate legal buyers.

Austin, TX, US

• Renew Data provides software and services for the legal services market.Built and managed team of 11 corporate communication, lead generation, digital marketing, product marketing, product management, and proposal.
• Played a key role in strategic planning and execution resulting in revenue growth from $4.5M to $30M and securing $30M in Series C funding.
• Implemented integrated lead generation programs combining telemarketing, web advertising, and email campaigns to drive prospects to webinars, seminars, workshops, and sales meetings.
• Increased market recognition from 7% to 18% by leading marketing efforts companywide, earning 3rd-place ranking in 2005 market awareness.
• Achieved milestones for $10M contract with global financial services firm through the management of a 60-person software engineering department by hiring two key directors, improving QA processes, and removing internal.
• Implemented RenewU, an internal online educational program consisting of video integrated with presentations. Over 40 courses generated in less than six months.

• Built and managed a team of 7 corporate communication, lead generation, digital marketing, product marketing, and product management professionals. Implemented marketing systems and processes.
• Member of a new executive team who revitalized the company from a non-profitable $5.2 million to a profitable $12 million in 2 years.
• Implemented an in-house four person telemarketing team generating 70 to 80 sales meetings per month.
• Led the product strategy and launch for 3 new products.

Carlsbad, California, US

• Reorganized, recruited and managed a global team of 8 product and product marketing professionals in the eBusiness infrastructure software unit.
• Managed the release of four major products that drove the business unit revenue 300% over plan.
• Designed and implemented corporate reference program.