My team and I collaborated with Minecraft to understand how their new neurodiversity inclusion policy affected players. We focused on measuring changes in how players felt about the game and how they interacted within it.To get a real sense of player experiences, we dove into over 10,000 comments from Reddit and YouTube, collected throughout 2021 and 2022. We used advanced language analysis tools to pick up on subtle emotional cues related to safety and feeling included. This approach allowed us to uncover deeper insights than we could have through surveys or interviews alone, giving us a more detailed picture of player reactions.The good news was that our analysis showed the initiatives were working. We saw a 35% jump in positive comments about safety and inclusivity from neurodivergent players after the policy was introduced—a clear sign that the changes were making a difference.Based on these positive findings, we worked with Minecraft to develop practical solutions. This included suggesting new in-game moderation tools designed specifically with neurodivergent players in mind, as well as creating dedicated community spaces where players could support each other. The goal was to make the game even safer and more welcoming for everyone.

At Ravkoo Health my core focus was building and launching a comprehensive go-to-market strategy to expand Ravkoo's presence in the telehealth sector. A critical part of this was understanding our audience – patients, providers, and healthcare systems – and crafting messaging and outreach that resonated with each group. We took a holistic approach. For healthcare systems, we created in-depth content like blog posts and white papers. To connect with patients, we built a strong social media presence on platforms like Facebook and Instagram. And to reach healthcare providers, we ran targeted LinkedIn ad campaigns highlighting Ravkoo's seamless integration and efficiency. This strategy, fueled by continuous A/B testing and performance analysis, paid off. We saw a 25% jump in website traffic, a 30% increase in qualified leads from digital channels, and a 15% lift in conversion rates. The bottom line revenue grew by 18% – from $500,000 to $590,000 – in just 3 months.I also partnered closely with the sales team, providing them with the tools they needed to succeed. We developed a suite of sales enablement materials – presentations, case studies, competitive analyses – that helped them clearly articulate Ravkoo's value and address customer pain points. This collaboration resulted in an 18% jump in lead conversion rates, moving from 10% to 11.8%, and a significant 20% reduction in the sales cycle – from 60 days down to 48. These advancements, combined with the increased flow of qualified leads from marketing, boosted the average deal size by 15% and drove a 22% overall increase in sales revenue, directly attributable to the enhanced sales process.

Led the strategic repositioning of Egen.ai's technology services for Fortune 500 executives. We were losing ground because large enterprises didn’t see us as having the robust, enterprise-grade solutions they needed. My focus was to change that perception, highlighting Egen.ai’s powerful capabilities and establishing us as a trusted partner for these organizations. This involved creating fresh messaging, developing content that showcased our enterprise-level features, and working directly with the sales team to refine our sales pitch.To connect with Fortune 500 leaders in our key markets, I built and launched highly targeted Account-Based Marketing (ABM) campaigns. These campaigns utilized a mix of personalized LinkedIn outreach, focused email messaging, and some strategic direct mail. Each campaign was tailored to address the specific challenges and needs of individual accounts, demonstrating how Egen.ai could provide effective solutions.The results were significant. The campaigns generated $455,000 in revenue and an average of 105 qualified leads each, surpassing our initial targets. Furthermore, we saw a 20% increase in our average deal size, indicating that we were now attracting larger and more profitable clients.The combined impact of the repositioning and the successful marketing campaigns was substantial. We dramatically improved how large companies perceived Egen.ai, and this directly fueled significant revenue growth within the enterprise segment

I founded a marketing and growth consultancy based in Dubai, working with a diverse range of clients—from ambitious pre-seed startups to established corporations like Volkswagen Dubai. My services involved designing and executing strategies tailored to each client’s needs, with a focus on performance marketing, go-to-market (GTM) planning, product marketing, and growth acceleration. Below are some key highlights of my work:Carasti (Pre-Series A Car Rental Startup): I developed a paid advertising strategy aimed at precision-targeted user acquisition, achieving over 31,900 app installs in just 60 days. The cost per install was an efficient $8, delivering an impressive 6.1X return on investment.SandDollar (Luxury Bikini E-commerce): I led the creation and execution of a cross-platform marketing campaign that blended paid advertising with innovative growth hacking techniques. This initiative generated $138,628 in revenue within three months, yielding a 4.3X ROI.Volkswagen Dubai: I managed a €12,000 monthly budget for Facebook ads, delivering 318 qualified leads at a cost of €30 per lead. This outcome exceeded campaign expectations through a methodical approach involving audience segmentation, A/B testing of creatives, and ongoing optimization.Amaya Hair Perfumes (Pre-Seed Startup): For this emerging brand, I crafted and launched a comprehensive go-to-market strategy covering brand positioning, messaging, and channel planning. The launch in the Egyptian market gained early traction, including endorsements from A-list celebrities.Through these experiences, I've developed a taste of entrepreneurship, a knack for understanding market trends, spotting untapped opportunities, and crafting strategies that don't just look good on paper, but actually drive growth.

Shortlist was on a mission to make hiring easier and more efficient for companies, and I was excited to help them achieve that by leading the performance marketing efforts. I focused on using data to create effective campaigns, and in one year, I boosted the company revenue by 13%, adding $318,000 to the bottom line.To achieve this, I built and ran targeted advertising campaigns. I didn't just stick to the usual playbook, either. I was always looking for new channels and tactics to reach our target audience. I reached potential customers wherever they were – through search engine ads on Google and LinkedIn, on social media both organically and with paid promotions, and through email outreach. I used marketing automation tools and analytics to keep a close eye on how our campaigns were performing. This meant I could make regular improvements and adjustments to get the best results. In the first 6 months, my marketing efforts brought in 562 qualified leads, which played a big part in the company's revenue growth.For example, I noticed that our LinkedIn ads targeting HR managers were getting a lot of clicks but not many conversions. So, I tested different ad copy and landing pages, focusing on the specific pain points I knew HR managers faced. This change alone resulted in a significant jump in qualified leads from LinkedIn.My approach was all about testing and measuring what worked. I constantly ran A/B tests and analyzed the data. I increased lead conversion by 25%, shortened sales cycles by 15%, and tripled our return on ad spend for paid campaigns.A key part of my role was working closely with the sales team. I made sure leads were passed on smoothly and that we were all working together to convert them into customers.

As Growth Marketing Associate at Mojoreads, a social e-commerce platform, I spearheaded data-driven initiatives to drive user acquisition and product adoption. Within a year, these efforts resulted in a 63.8% increase in the user base, growing from 15,000 to 24,570 users. This growth was fueled by a multi-faceted strategy encompassing social media marketing, community building, and content marketing, all informed by continuous data analysis and optimization. Through targeted social media campaigns across platforms like Facebook, Instagram, and Twitter, I achieved a 45% increase in followers, a 30% increase in engagement (likes, shares, and comments), and a 20% increase in click-through rates. These growth campaigns, combined with a focus on engaging content and community building, increased brand visibility and attracted new users, driving a 25% increase in website traffic, with unique visitors rising from 5,000 to 6,250 per month. Furthermore, by continuously monitoring key metrics and A/B testing different approaches, I improved the conversion rate from 1.5% to 2.2%, demonstrating the effectiveness of data-driven optimization. This experience solidified my foundation in growth marketing principles, particularly the importance of data analysis and iterative experimentation, and laid the groundwork for my subsequent successes in driving revenue growth and product adoption in later roles.