Abhishek Ghosh Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Leveraged in-depth understanding of UBC Sauder's collaborative culture and academic rigor as a TA and PASS leader during my MBA, embodying the institution's values in promoting student success and engagement. Distinguished by a UBC professor’s recommendation for the TA role, reflecting strong academic proficiency and alignment with UBC’s commitment to excellence in education.

Vancouver, British Columbia, Canada

Conducted comprehensive market research and developed a go-to-market strategy for LexSelect's AI-driven legal workflow tool. This involved interviewing legal professionals, analyzing industry trends, and creating ideal user personas, a key insight previously unknown to the company. This strategic approach facilitated the targeted introduction of an innovative SaaS product designed to streamline legal document processing.

Vancouver, British Columbia, Canada

Led focus group interviews to gather user feedback for AI-based resume editor, analyzing insights to influence product development and digital marketing strategies, enhancing alignment with customer needs and market trends.Collaborated with marketing and product development teams, ensuring the integration of user insights into a comprehensive digital marketing plan, contributing to a unified go-to-market strategy and product roadmap.

Bengaluru, Karnataka, India

•Oversaw and strategically guided complex integrated marketing campaigns across SEM/PPC, Display, DV360, and Facebook for both B2B and B2C segments. Led a team of 5, balancing in-house and agency efforts, with a focus on optimizing key performance metrics like CPA, ROAS, and LTV. Growing marketing’s contribution to overall company revenue from 21% to 32%.•Led demand generation efforts to drive a 10x increase in customer acquisition (from 450 to 4,500 new customers per month), boosting… Show more •Oversaw and strategically guided complex integrated marketing campaigns across SEM/PPC, Display, DV360, and Facebook for both B2B and B2C segments. Led a team of 5, balancing in-house and agency efforts, with a focus on optimizing key performance metrics like CPA, ROAS, and LTV. Growing marketing’s contribution to overall company revenue from 21% to 32%.•Led demand generation efforts to drive a 10x increase in customer acquisition (from 450 to 4,500 new customers per month), boosting monthly revenue from $200,000 to $1,000,000 by optimizing acquisition strategies based on customer behaviour, LTV and CAC.•Identified and implemented geo-specific marketing enhancements across Google Ads (PPC/SEM) Facebook, Display, and DV360, leading to a 25% boost in conversion rates (CRO) by tailoring strategies to local variations.•Directed end-to-end campaign management, from lead generation to final closure, ensuring smooth and efficient progression with minimal budget wastage, consistently generating over $400,000 monthly.•Managed and allocated a substantial $1,000,000 monthly budget across diverse digital media channels, including SEM/PPC, Display, and email. Focused on maximizing the effectiveness and ROI of each campaign, ensuring optimal resource utilization in the digital media landscape.•Led the post-COVID strategic shift by implementing and utilizing SV360 (Search Ads 360) and GA4 (Google Analytics 4) for detailed incrementality analysis, effectively measuring the impact of diverse marketing campaigns from B2B to B2C, and optimizing resource allocation and campaign effectiveness.•Facilitated challenging negotiations with external global teams, ensuring the adoption of key technologies vital for our organic growth (SEO). This effort, requiring adept client management, significantly enhanced our SEO and content strategies, elevating the brand's share of voice by 25-45%. Show less

Bengaluru, Karnataka, India

• Directed a three-member team in developing and executing go-to-market strategies for key products, overseeing product launches, building Minimum Viable Products (MVPs), and achieving target KPIs.• Persuaded C-suite executives to shift the success metric of marketing campaigns to a more impactful lower-funnel metric, resulting in better alignment with the company's objectives and improved overall performance.

Bangalore

• Led the development and expansion of the customer retention engine, achieving a consistent monthly revenue of $250,000 through strategic planning and execution. Designed and advocated for the adoption of key performance indicators (KPIs) as the most effective metrics for measuring the engine's success.• Shifted targeting from product-based to user-based, leveraging user behavior as a trigger for upselling and cross-selling, resulting in improved customer engagement and increased revenue… Show more • Led the development and expansion of the customer retention engine, achieving a consistent monthly revenue of $250,000 through strategic planning and execution. Designed and advocated for the adoption of key performance indicators (KPIs) as the most effective metrics for measuring the engine's success.• Shifted targeting from product-based to user-based, leveraging user behavior as a trigger for upselling and cross-selling, resulting in improved customer engagement and increased revenue by 17%.• Collaborated cross-functionally with engineering and product teams to gain deeper customer insights, which informed and optimized product design resulting in a 20% increase in conversion rate.• Monitored progress by tracking metrics such as revenue and active users, continuously tweaking and improving targeting strategies to optimize results. Show less

Bangalore

• Did a complete hygiene check on the brand account and made the required changes which drove an increase in revenue from 5L per month to 15L per month.• Handheld the setup of a new channel for sale of health packages. That includes setting up various marketing channels for lead generation, onboarding various partners for lead generation, getting the engineering team to build products to help with the sale flow, set up the calling team to assist with the sales, etc.• Built out new… Show more • Did a complete hygiene check on the brand account and made the required changes which drove an increase in revenue from 5L per month to 15L per month.• Handheld the setup of a new channel for sale of health packages. That includes setting up various marketing channels for lead generation, onboarding various partners for lead generation, getting the engineering team to build products to help with the sale flow, set up the calling team to assist with the sales, etc.• Built out new revenue channel with revenue potential of 50L per month. Show less

Bengaluru Area, India

• Ran & maintained Credit card and Car loan account. With includes ensuing traffic grows, creating new ads from time to time, performing various test to ensure maximum running efficiency of campaigns, finding new avenues for acquiring new traffic, maintaining account hygiene, etc across various acquisition channels such as SEM, GDN, FB, YT, etc.• Achieved an increase of CTR by 50% (4% to 6%) of phrase match campaign by filtering through about 20k search queries and adding the irrelevant… Show more • Ran & maintained Credit card and Car loan account. With includes ensuing traffic grows, creating new ads from time to time, performing various test to ensure maximum running efficiency of campaigns, finding new avenues for acquiring new traffic, maintaining account hygiene, etc across various acquisition channels such as SEM, GDN, FB, YT, etc.• Achieved an increase of CTR by 50% (4% to 6%) of phrase match campaign by filtering through about 20k search queries and adding the irrelevant ones as negatives.• Started and optimised GSP campaigns with customer match and contextual targeting. Worked with different team to ensure data security and data accuracy for customer match targeting. This lead to an increase in application submit of about 10%.• For Bankbazaar’s March Mela campaigns over-achieved targets by over 20% for Credit Card account by careful tweaking of high volume high-cost campaigns ensuring the average is maintained.• For Car Loan product brought down the cost per lead by over 50% by performing various tasks such as QS analysis, re-theming of account, a complete refresh of ads & then testing them & by splitting campaigns by match type and device giving much better control over bid-budget management. • Running and maintaining credit card campaigns on native acquisition channels. This entails speaking with the partners to ensure smooth operations, negotiating CPC bids to maintain ROI, making sure all the paperwork is done on time & correctly, etc.• Coordinated with various internal teams and partner’s teams, over two months, to figure out a proper implementation of tracking parameters. Which helped achieve improved ROI calculations at a much granular level required to better optimise the campaigns.• Increased traffic by 10% keeping costs in check to achieve the increased targets given for Native channels.• Coordinated with data team & campaign team to understand user behaviour to help design the personal loan campaign better. Show less

Bengaluru Area, India

• Setup & launched Insurance(Car, Health & Life) accounts from scratch. Tasks included product research, keyword research, theming, campaign creation, writing ads, adding negatives, URL design, etc.• Ensured campaigns run smoothly, by performing daily checks of various metrics like CTR, impression share, impressions, search queries, etc.• Optimised campaigns on a regular basis to ensure maximum ROI. This was achieved by performing various tests like A/B testing, Multi-variant testing… Show more • Setup & launched Insurance(Car, Health & Life) accounts from scratch. Tasks included product research, keyword research, theming, campaign creation, writing ads, adding negatives, URL design, etc.• Ensured campaigns run smoothly, by performing daily checks of various metrics like CTR, impression share, impressions, search queries, etc.• Optimised campaigns on a regular basis to ensure maximum ROI. This was achieved by performing various tests like A/B testing, Multi-variant testing, headline testing, ad scheduling, ad rotation, LP testing, etc.• Grew Car Insurance traffic by 31% and achieved a drop in CPA of 21%. For Life Insurance there was a growth of 280% in traffic with a CPA drop of 52%. Health insurance also saw a similar performance. This was achieved by text-book implementation of the big-budget strategy.• Co-ordinated with other teams for better ad creation, better data collection and account optimisation.• Sent out monthly dashboard/reports, made using various data visualization techniques, to higher management every month with the status of the accounts.• Helped set up a process for tag implementation through GTM which helped in providing the marketing team flexibility with regards to tag changes.• Wrote adscript to create automated rules (Bid vs Budget)• Worked with the product team to remove top navigation from LP used in paid channels which lead to a decrease of drop off by 10%. Show less

Bengaluru Area, India

• Setup campaign and launched the same for a fortune 500 firm. Tasks included product research, keyword research, theming, writing ads, adding negatives, URL design, etc. • Provided actionable insights by doing an account audit which brought down the spend by 70% without affecting conversions.

Bengaluru Area, India

• Prepared dashboards/reports for clients to help them understand how business was performing by analysing data pulled from various sources (GA, Omniture) & by using various data visualisation techniques to represent data. • Worked with the technology team to develop and implement tags for the website of a fortune 500 company for 14 geographies. • Worked with a team to develop user segmentation model, which helps identify the stage at which a customer is in his customer journey and… Show more • Prepared dashboards/reports for clients to help them understand how business was performing by analysing data pulled from various sources (GA, Omniture) & by using various data visualisation techniques to represent data. • Worked with the technology team to develop and implement tags for the website of a fortune 500 company for 14 geographies. • Worked with a team to develop user segmentation model, which helps identify the stage at which a customer is in his customer journey and then develop marketing strategies using that data.• Reduced delivery time, by 20%, of reports by using/programming various automation tools and writing VBA code as well. Show less

Pune Area, India

Worked on PLC technology to develop an automated system of coil fitment assembly for the front axle of Tata Xenon.• Learned Mitsubishi Programming Language & programmed the PLC for proper operation of the machine.• Worked closely with the mechanical engineering team to better understand the automation system and source parts accordingly.• Developed autocad renders and ensured that the panel is made to spec.

Pune Area, India

Turned my hobby into a business of making custom gifts. Which eventually evolved into an interior designing firm, with two employees. • Made a lot of custom gifts for a lot of friends.• Serviced various clubs to build custom design solutions.

Master Of Business Administration - Mba, Strategy And Product Management

Bachelor Of Engineering - Be, Electromechanical Engineering