Alexis (Lexi) Sweet Email and Phone Number
Columbus, OH, US
Alexis (Lexi) Sweet's Location
Columbus, Ohio, United States, United States
Alexis (Lexi) Sweet's Contact Details
Alexis (Lexi) Sweet work email
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Alexis (Lexi) Sweet personal email
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Alexis (Lexi) Sweet phone numbers
About Alexis (Lexi) Sweet
I have been a voracious reader for as long as I remember, and at a young age became as passionate about telling stories as I was at taking them in. I had my first short story published in an anthology sold at Barnes & Noble in the fifth grade and I was what might be considered the Hermione Granger of my English and Language Arts classes. I knew my skills would help me thrive as a public relations professional, and sought the best journalism education out there at the E.W. Scripps School of Journalism at Ohio University. I love telling the stories of brands and have experience in wine and spirits, consumer food products and travel and tourism.My brain thinks in storylines and I have hundreds of notes on my phone and emails to myself with tidbits waiting to be spun into something comprehensible. As the industry has changed and the tools available to us have grown I've become more than just a storyteller - I'm a content creator, a strategic communicator, a leader in crisis, a ghostwriter, a project manager, and so much more. Despite my stance in favor of the Oxford comma, I am a staunch AP Style follower. I also have a Spanish major!As for my spare time, Sparknotes is one of my favorite Instagram accounts, I love going on hiking and other adventures around the world and I'm also a swim instructor, so I have lots of patience.
Alexis (Lexi) Sweet's Current Company Details
Geben Communication
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Director of Communication Strategy
Columbus, OH, US
- Website:
- gebencommunication.com
- Employees:
- 22
Alexis (Lexi) Sweet Work Experience Details
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Director Of Communication StrategyGeben CommunicationColumbus, Oh, Us
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Associate Director, Communication StrategyGeben Communication Mar 2024 - PresentColumbus, Ohio, United States
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Communications StrategistGeben Communication Dec 2021 - Mar 2024
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Senior Manager, Public RelationsExperience Columbus Feb 2021 - Dec 2021Columbus, Ohio• Oversee all earned media relations activities for local, national leisure, meetings and group tour. First year of handling local media saw 217% increase year-over-year, amidst global pandemic.• Develop and deploy strategic, search engine optimized (SEO) content for leisure blog and website, working closely with social media manager to ensure highest reach possible. Blog traffic is currently up more than 50% year-over-year and average time on page up 45%. Web traffic is back to 2019 levels. Strategic deployment of blog content via social media led to a Reel with over 250K organic views in summer 2021.• Make on-air broadcast TV experiences and give presentations and speeches to groups.• Maintain day-to-day relationship with PR agency of record.• Write strategic advertorial and native content.• Ghost-write speeches, scripts, talking points, letters and thought leadership pieces on behalf of executive leadership team, board and community leaders.• Manage Marketing Communications Specialist and blog contributors.• Assist with Greater Columbus Sports Commission media relations as needed.• Curate bi-annual organizational reports distributed to nearly 100 community stakeholders to justify funding.• Coordinate and host press trips and familiarization tours for national leisure media.• Co-manage LGBTQ marketing and communications efforts.• Assist with diversity, equity and inclusion marketing.• Serve as Experience Columbus Representative to the Central Ohio Public Information Officer Network (COPIN).• Project manage content-heavy marketing programs such as launch of Live Forward campaign, Live Forward Pledge and more.• Responsible for crisis communications and led organization through COVID-19 shut down, cancellation of Arnold Sports Festival and 2020 social justice movement. -
Public Relations ManagerExperience Columbus Jul 2017 - Feb 2021Columbus, Ohio Area• Managed convention-trade media relations, including building and maintaining media lists, developing working relationships with media, attending industry trade shows, writing press releases and pitches, securing media coverage and more.• Wrote content for website redesign.• Coordinated press trips for convention-trade media and events for groups such as the Kiplinger Fellowship and U.S. Department of State Foreign Press.• Created content for convention-sales PR and marketing initiatives, including meeting planner blog, fact sheets, bid book, e-newsletter and more.• Wrote and distributed Columbus in the News e-newsletter (avg. 35% open rate) using Act-On.• Participated in media missions.• Maintained brand style guide.• Responsible for re-design and content management of meeting planner website.• Provided advertorial content to meetings and group tour publications.• Active member of the Wellness Committee and Employee Appreciation Team.
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Public Relations CoordinatorExperience Columbus Mar 2015 - Jun 2017Columbus, Ohio Area• Wrote and distributed convention sales e-newsletter (avg. 20% open rate) using Distribion.• Recorded CRM data related to media visits, inquiries and articles• Tracked, monitored and reported on all public relations team activities.• Managed b-roll archives in DAM system.• Maintained internal database of commonly requested information, such as what’s new in Columbus, ranking and accolades, copy references and more.• Researched and submitted awards for company and individuals, leading to many wins, including but not limited to Connect 40 Under 40, PCMA 20 in Their Twenties and more.
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Assistant Account ExecutiveHunter Public Relations Jan 2013 - Mar 2015Greater New York City AreaDuring my time at Hunter I worked on Johnnie Walker, Diageo Classic Malts Selection, Haig Club Single Grain Scotch Whisky, Gallo Family Vineyards wine and Smithfield-Farmland Foods. My day-to-day responsibilities included managing Junior Account Executives and support staff as well as administration for the team by tracking and monitoring client media placements, product orders and inventory, media sends and invoicing. I also managed media outreach for my clients through building targeted media lists, product sends and pitching. Through my outreach and hosting media at events and happy hours, I've created close relationships with a number of local and national media.I managed the launch media relations for Haig Club Single Grain Whisky beginning in October 2014 until I left in March of 2015 and garnered more than 740MM earned media impressions, including a full page article in the April issue of Maxim magazine, two LA Times - Daily Dish articles featured on the LATimes.com homepage and additional placements on top food, men's and lifestyle media such as Yahoo! Food, AskMen, Robb Report, Details, Fox News, Eater, Thrillist - Supercompressor, Dujour Magazine, Wine Enthusiast, Forbes, Fortune, WSJ/MarketWatch and more. Near the end of my first year at Hunter I was the daily client contact for Gallo Family Vineyards and managed all team activations, including a sponsorship of the Variety/ Women In Film Pre-Emmy Party, during which our brand activated on both the red carpet and inside the event. This event alone led to more than 57MM earned media impressions for the brand.This is just one of a number of events I have helped coordinate, from smaller, intimate, hands-on events and desksides to larger celebrations for both media and celebrities in New York and other cities across the country. I have also coordinated behind-the-scenes efforts for a celebrity brand ambassador, including booking flights, hotels, cars and airport greeters to make the trip seamless. -
InternLandau Public Relations Jun 2012 - Sep 2012Cleveland/Akron, Ohio AreaAssisted in responding to media requests for Mead/ Five Star and Hilroy school supplies. In charge of the Freightliner Trucker Tuesday Facebook campaign and Trucker Appreciation Week outreach. Tagged all hits on Brandwatch for Western Star. Created a scholarship program for Detriot Diesel. Assisted in monitoring Twitter and Facebook accounts for Freightliner, Western Star and Detroit Diesel. Manage clip report for Beachwood Place. Assisted in media pitching and in charge of media tracking for Taste of the Browns. Wrote a campaign study for a tourism ambassador program for Positively Cleveland. -
V.P. Of External RelationsScripps Public Relations Student Society Of America Jun 2011 - Jun 2012Served as the liaison between the chapter and our professional advisers. Organized member trips to PRSSA and PRSA Central Ohio events. Due to my work during my time as VP of External Relations, our chapter was awarded the PRSSA Teahan Award for Best PRSA/PRSSA Relationship 2012. Additionally I posted weekly job, internship and opportunities on the blog.
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Vice President Of Public RelationsSigma Alpha Lambda May 2010 - Jun 2012Athens, OhioWorked to promote the organization to potential members. Planned and implemented the "Hope for an Antidote" (for cancer) 5k. Regularly updated Twitter/ Facebook so members always knew what was happening in the chapter.
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Regional Programming InternOhio University Alumni Association Oct 2011 - Mar 2012Athens, OhioPlanned events (meetings/ parties) for alumni chapters across the United States- included finding and booking venue, sending all necessary materials to local contact person and making sure everything is completely set up so group can arrive and enjoy. Also set up speaking engagements for Alumni Association Director and OU President with regional alumni chapters.
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Director Of Public Relations/ MarketingThe Black Sheep At Ohio University Jun 2011 - Sep 2011
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Account ExecutiveRotc Account At Ohio University Impressions May 2011 - Sep 2011
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Social Media InternDublin Convention & Visitors Bureau Jun 2011 - Aug 2011Managed multiple Twitter accounts as well as the company Facebook page, consistently updated company blog, assisted in the facilitation of group tours, prepared application materials for RUBY and MIDDY awards, planned/ implemented/ promoted "Irish Attitude" photo contest, created trade show material, organized group tour leads, helped maintain Visitor Center, suggested ways Bureau can improve social media efforts and performed general office tasks. -
Communications And Social Media InternColumbus Affiliate Of Susan G. Komen For The Cure Feb 2011 - Aug 2011Interviewed supporters in order to write blog posts, helped maintain Twitter/ Facebook accounts, researched SEO and made suggestions on how the company can improve, searched obituaries weekly for breast cancer related deaths, organized paper archives and made them digital, wrote affiliate history.
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Account Executive- College Bookstore AccountOhio University Impressions May 2010 - May 2011Athens, OhioStudent run PR firm, we work on the PR for the local bookstore in Athens, Ohio. Fall quarter focused on our Homecoming for the Homeless event, in which we substantially increased donation size to Good Works Shelter. Winter quarter we focused on our Sibs Weekend event from which all proceeds went to Big Brothers, Big Sisters. Spring Quarter we focused on our Moms Weekend event from which all proceeds were donated to My Sisters Place. Promotions for each event included making posters/ fliers to post and pass out around campus in the areas where there would be the most interest. Starting with the Sibs Weekend event, we implemented a Plinko Board game outside of the store during peak shopping hours to increase store traffic into the store and better promote the event. Also, at the end of the quarter we took on a new client and created a word of mouth/ social media campaign to promote the Totally Unauthorized Ohio University Coloring Book. -
Associate - Bob Evans AccountOhio University Impressions Sep 2009 - Jun 2010Athens, OhioStudent run PR firm, we work on the PR for the Bob Evans Restaurant in Athens, Ohio. Activities included even planning, such as Thanksgiving Feasts, and promotional activities.
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InternHamilton Local Schools Nov 2010 - Dec 2010Columbus, Ohio AreaIntern whose responsibilities included writing stories for the home page to highlight events around district, taking photos to archive special events throughout district, designing promotional materials to send home to parents, editing video and web content, overseeing the Community Partners’ Holiday Help Gift Drive, and helping in planning and implementation of Columbus Radio Group School Spirit Award Lunch/ $5,000 Check Presentation.
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InternLesic & Camper Communications Jun 2010 - Aug 2010Columbus, Ohio AreaPublic affairs intern who helped with building media lists (Cision Point), making follow-up media calls, monitoring news clips, crafting media pitches for clients such as Wal-Mart, planning and organizing events such as Human Service Chamber launch, writing a distributing bi-weekly OAHCA e-newsletter, taking charge of social media for clients, and writing news releases, media advisories and talking points. -
Associate - Athens Transit AccountOhio University Impressions Sep 2008 - May 2009Athens, OhioStudent run PR firm, we worked on the PR for the Athens Transit bus system in Athens, Ohio. Activities included helping to write a PR plan, organizing/ running focus groups, and planning evens such as "Dump the Pump Day."
Alexis (Lexi) Sweet Skills
Social Media
Press Releases
Public Relations
Event Planning
Blogging
Facebook
Media Relations
Social Media Marketing
Editing
Research
Marketing
Spanish
Journalism
Public Speaking
Writing
Community Outreach
Event Management
Seo
Tracking And Monitoring
Alexis (Lexi) Sweet Education Details
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Specialization In Public Relations & Certificate In Political Communication
Frequently Asked Questions about Alexis (Lexi) Sweet
What company does Alexis (Lexi) Sweet work for?
Alexis (Lexi) Sweet works for Geben Communication
What is Alexis (Lexi) Sweet's role at the current company?
Alexis (Lexi) Sweet's current role is Director of Communication Strategy.
What is Alexis (Lexi) Sweet's email address?
Alexis (Lexi) Sweet's email address is as****@****hio.edu
What is Alexis (Lexi) Sweet's direct phone number?
Alexis (Lexi) Sweet's direct phone number is +161422*****
What schools did Alexis (Lexi) Sweet attend?
Alexis (Lexi) Sweet attended Ohio University.
What skills is Alexis (Lexi) Sweet known for?
Alexis (Lexi) Sweet has skills like Social Media, Press Releases, Public Relations, Event Planning, Blogging, Facebook, Media Relations, Social Media Marketing, Editing, Research, Marketing, Spanish.
Who are Alexis (Lexi) Sweet's colleagues?
Alexis (Lexi) Sweet's colleagues are Devin Hughes, Audrey Minor, Meahar Khanduja, Avery Zelina, Caroline Jantz, Tracy Tallarico, Mallory Grayson.
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