Alexis (Lexi) Sweet Email & Phone Number

Columbus, OH, US

Columbus, Ohio, United States

Columbus, Ohio

• Oversee all earned media relations activities for local, national leisure, meetings and group tour. First year of handling local media saw 217% increase year-over-year, amidst global pandemic.
• Develop and deploy strategic, search engine optimized (SEO) content for leisure blog and website, working closely with social media manager to ensure highest reach possible. Blog traffic is currently up more than 50%.
• Make on-air broadcast TV experiences and give presentations and speeches to groups.
• Maintain day-to-day relationship with PR agency of record.
• Write strategic advertorial and native content.
• Ghost-write speeches, scripts, talking points, letters and thought leadership pieces on behalf of executive leadership team, board and community leaders.

Columbus, Ohio Area

• Managed convention-trade media relations, including building and maintaining media lists, developing working relationships with media, attending industry trade shows, writing press releases and pitches, securing media.
• Wrote content for website redesign.
• Coordinated press trips for convention-trade media and events for groups such as the Kiplinger Fellowship and U.S. Department of State Foreign Press.
• Created content for convention-sales PR and marketing initiatives, including meeting planner blog, fact sheets, bid book, e-newsletter and more.
• Wrote and distributed Columbus in the News e-newsletter (avg. 35% open rate) using Act-On.
• Participated in media missions.

Columbus, Ohio Area

• Wrote and distributed convention sales e-newsletter (avg. 20% open rate) using Distribion.
• Recorded CRM data related to media visits, inquiries and articles
• Tracked, monitored and reported on all public relations team activities.
• Managed b-roll archives in DAM system.
• Maintained internal database of commonly requested information, such as what’s new in Columbus, ranking and accolades, copy references and more.
• Researched and submitted awards for company and individuals, leading to many wins, including but not limited to Connect 40 Under 40, PCMA 20 in Their Twenties and more.

Greater New York City Area

During my time at Hunter I worked on Johnnie Walker, Diageo Classic Malts Selection, Haig Club Single Grain Scotch Whisky, Gallo Family Vineyards wine and Smithfield-Farmland Foods. My day-to-day responsibilities included managing Junior Account Executives and support staff as well as administration for the team by tracking and monitoring client media.

Cleveland/Akron, Ohio Area

Assisted in responding to media requests for Mead/ Five Star and Hilroy school supplies. In charge of the Freightliner Trucker Tuesday Facebook campaign and Trucker Appreciation Week outreach. Tagged all hits on Brandwatch for Western Star. Created a scholarship program for Detriot Diesel. Assisted in monitoring Twitter and Facebook accounts for.

Served as the liaison between the chapter and our professional advisers. Organized member trips to PRSSA and PRSA Central Ohio events. Due to my work during my time as VP of External Relations, our chapter was awarded the PRSSA Teahan Award for Best PRSA/PRSSA Relationship 2012. Additionally I posted weekly job, internship and opportunities on the blog.

Athens, Ohio

Worked to promote the organization to potential members. Planned and implemented the "Hope for an Antidote" (for cancer) 5k. Regularly updated Twitter/ Facebook so members always knew what was happening in the chapter.

Athens, Ohio

Planned events (meetings/ parties) for alumni chapters across the United States- included finding and booking venue, sending all necessary materials to local contact person and making sure everything is completely set up so group can arrive and enjoy. Also set up speaking engagements for Alumni Association Director and OU President with regional alumni.

Managed multiple Twitter accounts as well as the company Facebook page, consistently updated company blog, assisted in the facilitation of group tours, prepared application materials for RUBY and MIDDY awards, planned/ implemented/ promoted "Irish Attitude" photo contest, created trade show material, organized group tour leads, helped maintain Visitor.

Interviewed supporters in order to write blog posts, helped maintain Twitter/ Facebook accounts, researched SEO and made suggestions on how the company can improve, searched obituaries weekly for breast cancer related deaths, organized paper archives and made them digital, wrote affiliate history.

Athens, Ohio

Student run PR firm, we work on the PR for the local bookstore in Athens, Ohio. Fall quarter focused on our Homecoming for the Homeless event, in which we substantially increased donation size to Good Works Shelter. Winter quarter we focused on our Sibs Weekend event from which all proceeds went to Big Brothers, Big Sisters. Spring Quarter we focused on.

Athens, Ohio

Student run PR firm, we work on the PR for the Bob Evans Restaurant in Athens, Ohio. Activities included even planning, such as Thanksgiving Feasts, and promotional activities.

Columbus, Ohio Area

Intern whose responsibilities included writing stories for the home page to highlight events around district, taking photos to archive special events throughout district, designing promotional materials to send home to parents, editing video and web content, overseeing the Community Partners’ Holiday Help Gift Drive, and helping in planning and.

Columbus, Ohio Area

Public affairs intern who helped with building media lists (Cision Point), making follow-up media calls, monitoring news clips, crafting media pitches for clients such as Wal-Mart, planning and organizing events such as Human Service Chamber launch, writing a distributing bi-weekly OAHCA e-newsletter, taking charge of social media for clients, and writing.

Athens, Ohio

Student run PR firm, we worked on the PR for the Athens Transit bus system in Athens, Ohio. Activities included helping to write a PR plan, organizing/ running focus groups, and planning evens such as "Dump the Pump Day."