Abu Sayed Raza Email & Phone Number

Bangladesh

Gulshan, Dhaka, Bangladesh

Dhaka, Bangladesh

Tejgaon, Dhaka

• Job Responsibility:
• Develop and execute the company’s business strategies, capacity expansion works, development projects in order to attain the goals of the board and shareholders
• Provide strategic advice to the board and Chairperson so that they will have an accurate view of the market and the company’s future.
• Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities
• Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times
• Coordinates and leads annual budget reviews, monthly and quarterly reviews, and periodic forecast updates with operational and senior management for all locations.

Bangladesh

• Major Contributions:
• Led the sales, marketing & total business of Karmo branded Foam, Mattress, Pillow & Adhesive.
• Initiated & completed distribution revamp project & proposed & implemented certain SOPs throughout the sales & distribution process for smooth delivery.
• Plan & Develop Sales - Marketing strategies & execute to achieve company objectives.
• Budgeting for Sales, Promotions & Communications Business to achieve the target.
• Continuously emphasis on market expansion, product development & branding.

Bangladesh

• Led the entire sales, marketing, Branding & Communication & business development for A-One uPVC Pipe, oZo Bathroom Fittings & Anwar Galvanizing
• Increase Nationwide distribution network. 24% dealer increased around the country within a year where there was no dealer or week selling points.
• Sales growth 28% during my period of operation through extensive execution of dealer network, secondary sales & trade promotion.
• Started & successfully completed a Trade promotion where we got a tremendous business response from dealers to end. The promotion contributed a lot to achieve the mentioned sales growth.
• Executed reporting system from field level to supervisory level.

Bangladesh

• Led the entire sales during the re-branding process from Kleenheatgas to Petregaz.
• Initiated for Business Diversification & Distribution expansion of the company.
• Introduced RDC system for the first time in Bangladesh for smooth delivery of the product.
• Launched PETREGAZ Brand Cylinder in June’13 & PETREGAZ becomes one of the major LPG branded products in Bangladesh.
• Developed KPI for the sales force, mentored them & evaluated performance through software.
• Launched & executed two trade promotions for the dealers & distributors around the country & increased a substantial number (40%) of distributors where there was no distribution at all.

Bangladesh

• Led the sales, marketing & business development of HRC Tea, HRC Lighting, Mecca Cola (French Brand), Bebelac (Infant Formula Milk) & Bestfoods Products (3rd largest food company in the world)
• Supervised 400+ sales and marketing by organizing 9 sales Offices/depots and 10 sales regions.
• Launched three new varieties of tea in the market from the HRC brand & received great feedback.
• Increased five SKUs in the market under different grades of tea in the market which contributed a lot to increase sales.
• Ensured 720% sales growth on tea in 12 years’ time. Initial turnover of HRC Products was around 12 crore taka/year which crossed 100 crore+/year & total turnover growth was around 750%.
• Increased 555% growth on distributor expansion nationwide within the tenure.

Bangladesh

• Led the sales, marketing & distribution of Rupchanda Branded Soyabean Oil (One of the first branded oil & number one brand till now), Meizan Brand Super Olien & Beano Brand Pure Soyabean Oil
• Oversaw the distribution of imported products like King’s Brand Pure Soyabean Oil, Sundew Brand Sunflower Oil, Crystal Brand Corn Oil, King’s Brand Instant Noodles & Simply Brand Mineral Water
• Re-Launched Rupchanda brand Soyabean Oil in PET bottle (1st PET bottle Soyabean Oil in Bangladesh) as it is in the market right now.
• Established the brand “Rupchanda Soyabean Oil” as the number one consumer pack edible oil in the country with 65% market share within 3 years’ time.
• From very negligible turnover, the company turnover becomes 200 crore taka/year.

Dhaka, Bangladesh

• Played a vital role in the core sales team during the Launching of Maggi Noodles in Bangladesh & did the highest coverage in the respective territory.
• Achieved 100%+ target highest presence of key target products in the respective markets

B. Com. (Hons), Accounting And Business/Management

Activities and Societies: Rover Scouting & Cultural Activities

Master Of Business Administration (M.B.A.), Marketing

High School, Model High School, Khulna

Activities and Societies: Scouting, Debate Team & other cultural activities