Social Media Management & Strategy:Managed social media presence across platforms like Facebook, Instagram, WhatsApp (Meta Suite), leveraging Facebook Business Manager and Meta Business Suite for efficient content organization.Developed organic content strategies to increase reach and engagement, including post creation with compelling copy, creative hashtags, and organic post-boosting.Managed social media pages, crafting engaging content and fostering community growth through comments and interactions.Utilized paid advertising platforms like Facebook Ads Manager, with a strong understanding of campaign planning structures (Reach, Traffic, Lead Generation) to achieve marketing goals (increased website traffic, lead generation, and on a smaller scale, sales).Campaign Analysis & Optimization:Employed Google Ads to create and manage Search and Video Ads, utilizing Facebook Pixel for audience tracking and conversion measurement.Analyzed user flow data through Google Analytics to optimize social media campaigns and website user experience.SEO for Social Media:Implemented SEO best practices for YouTube and Instagram content to improve organic discoverability.