As the Chief Marketing Officer for Liv Immigration Law and ImigrarEUA, I lead the marketing, product development, and sales operations for two dynamic and intertwined companies focused on providing exceptional immigration services and valuable content to our clients. My role encompasses a wide range of responsibilities, including:- Strategic Growth Leadership: I develop and execute comprehensive growth strategies that align with our business objectives and enhance our brand presence in our top markets.- Product Development and Innovation: I oversee the creation and marketing of new visa-related products, ensuring they meet the needs of our clients and comply with the latest immigration regulations.- Sales Operations Management: I manage sales teams and processes to drive growth, improve client acquisition, and increase case approvals.- Brand Communication: I ensure a unified and consistent brand voice across all communication channels, fostering strong client relationships through personalized and engaging content.- Operational Optimization: I collaborate with cross-functional teams to optimize internal processes, improve lead times, and enhance operational efficiency.- Customer Journey Optimization: I lead projects to map and optimize the customer journey, ensuring our clients a seamless and satisfying experience from initial contact to case completion.- Competitive Analysis and Market Research: I conduct in-depth competitive analysis to stay ahead of market trends and identify opportunities for growth and differentiation.- Technology Integration: I spearhead the adoption of advanced technologies, such as CRM systems and AI tools, to streamline operations and improve data-driven decision-making.With a focus on ethical practices and client satisfaction, I am dedicated to driving the success of Liv Immigration Law while continuously exploring new markets and innovative solutions.

• Managed, directly and indirectly, the operations/product team of the company, composed of project, product and development managers, software developers, QA Testers and Product Designers• Created and implemented an Operations Dashboard to evaluate the team’s performance, optimize resourcing, enhance productivity and facilitate weekly reports to the executive team, leading to record numbers in team utilization and billable time• Created, implemented and managed the official project calculator, fixing a historical pricing challenge. This project clarified markup, risk and overhead costs, keeping all projects under my supervision profitable, on time and budget.• Coached and mentored the team leads to liaise with complicated client issues, adopt a data-driven approach as a new culture and lead the clients with integrity and firmness. This allows us to deliver endless legacy projects, educate the new ones and decrease the risk associated with project scopes.• Led the design of an entire AI service targeted to mid-size companies looking for consulting, including a detailed level of effort and pricing• Created and implemented a new resource model connecting with several agencies worldwide to quickly assemble a squad, assigning it to a project during a fixed period. This allowed us to keep the business lean with a measured approach not adding to our overhead

- Part of the company’s executive team, supporting the growth strategy and budget for the following years, working side by side with the CRO- Connected our company to essential associations and organizations in the city, nurturing strategic opportunities while increasing our brand authority and awareness- Redesigned the company’s GTM strategy with the CRO to a systematic and resilient approach- Led the creation of an entire Business Intelligence unit serving both Marketing and Sales functions focused on ABM, inbound marketing, RFP response and paid traffic campaigns, bringing direct impact to the sales strategy- Led the creation of the Events function to serve as a key part of the GTM strategy, designing the strategy, processes, hiring and mentoring a senior professional- I have been invited to different panels over the year to talk about AI and technology, Marketing, Growth and Leadership perspectives, giving visibility to both companies and expanding our network in line with our brand authority strategy- Together with the CRO, we ended the last fiscal year with 80% of revenue growth

- Built the Marketing function from scratch, creating flywheels, designing marketing and GTM strategies and hiring, coaching and mentoring the team- Redesigned the branding strategy aligned with the long-term company vision- Led and coordinated our current channels strategy, hiring and mentoring the content marketing team- Improved the audience growth by 300% YOY and brand reach by 600%- Initiated our operations in Brazil, supporting and advising our LATAM Director over the first year- Led a consistent and systematic podcast series, achieving 20 episodes over the last 18 months, reaching 5,000 people on YouTube and at least 1-2k impressions per episode on Linkedin

Serving as a Senior Marketing Advisor for Patronscan, giving support to the business leaders working alongside the VP of Growth advising on growth strategies.

Joined Keepo.io as a co-founder, responsible for the business management, strategic growth and funding prospects

Supported the CEO and leadership team as a Business & Marketing Advisor.

I'm a shareholder at Citycatt, working directly with the CEO as an acting CMO and an Advisor. I've joined the company as an Advisor in late 2019 and moved to VP of Marketing in late 2020. Citycatt is a travel startup and is now looking for funding to scale the product.• Leading Marketing, Branding, Partnership and Product projects with a team working overseas, managing to accelerate results and initiatives, creating sustainable workflow systems;• Hiring and recruiting talents to join the startup in key strategic roles• Development of the Marketing, Product and Partnership departments from the ground from hiring to creating processes• Advising the CEO on business development and operations, strategic planning, platform creation, product development and funding

• Managed and oversaw a team of team leads, senior and key account managers, and account executives distributed in two offices, Vancouver and Calgary; improved the region's service levels by 30%, leading the country and being top 5 in the Americas.• Achieved a historical record of product implementation in the market and portfolio coverage.• Exceeded expectations during COVID, leveraging proactivity and creativity to overachieve targets and KPI's. • Embraced the opportunity to unify the two offices into one unit, thus improving the teamwork and collaboration through a streamlined approach.

• Assembled and directed a high-performing team developing a go-to-market strategy to achieve revenue, product adoption and growth over their portfolio and region. • Provided commercial and consultative support for our partners in Alberta, Manitoba, Saskatchewan and Nunavut.• Devised key marketing and branding strategies generating record-setting revenues while creating touches at every stage of the consumer purchase funnel.• Mentored and developed high-calibre Senior Account Manager talents, sponsoring them to move to more significant markets such as San Francisco and New York.• Significantly improved our annual employee engagement index from 40% to 85% in 3 years by building a high-performance and accountability-focused culture and open communication environment.• Maximized partners' ROI by negotiating on their behalf important contracts with big local partner groups.• Led various local branding initiatives and campaigns, collaborating with business intelligence and content teams to make informed decisions and implemented data-driven actions.• Provided information support to Booking.com BV by conducting thorough competitor research and analysis reporting to gain a competitive edge on hotel availability and supply.

• Leveraged a combination of account management, team leadership, and business project abilities to drive sustainable growth and positive financial results. Achieved 95% employee engagement index and 100% manager's approval rate.• Developed strategic planning for new partners for the area coverage and top partners growth through a comprehensive understanding of their key markets.• Was instrumental in the successful opening of the Salvador office, liaising with several stakeholders from different countries.• Trained 100+ employees as a company internal trainer in majors cities, establishing training practices with focus not only on Sales/Customer Service but also on employee-empowering leadership.

As a Senior Account Manager in Natal I had the opportunity to work focused on three main roles: team leadership, business projects and account management. Below, some of my responsibilities and actions.- Manage a team of Account Managers Hotels in North and Northeast of Brazil;- Daily management of team tasks and focus;- Strategic planning for new partners for the area coverage and top partners growth;- Team development and mentorship;- Direct account management for hotels in the same region and visit important hotels, managing directly the performance of a portfolio of key partners in Recife, Aracaju and Salvador.- Responsible for area coverage in the region;- Promote the Booking.com brand name and its online reservation services to hotels;- Liaison person for hotels to contact when they have questions;

Moved to the city of Fortaleza improving the area coverage (now with the states of Ceará and Rio Grande do Norte) and managing a bigger team, supporting the company on a restructuring. It was a short time before being invited by Booking.com

Management of the sales team, office and company business in Natal, covering the state of Rio Grande do Norte.- HR: recruitment, training and optimization of the sales team- Implementation of the commercial office;- Prospection of the city's major partners;- Renewal in the mix of daily deals with new categories and opportunities;- Relationships with advertising agencies (pilot project);- Development of staff in sales skills and knowledge of advertising;- Coaching and mentorship;

In 2010 got a promotion within the role and continued to develop the work with different products. During the year, I was nominated for management and was part of the Development Program for Managers of the company, participating in various training over 1 year.

Worked in medical sales for one of the largest pharmaceutical companies in Brazil with a portfolio of approximately 300 clients and POS, acquiring strong relationships with important local physicians.I achieved an award in 2010 as a sales leader with a product line and finished the year in the top 15 for overall results in the whole country. Attained market leadership in sales and prescriptions with various products that were under my responsibility.

Worked on a brief period, at the department of personal credit.- Account management- New business prospection- Implementation of a innovative project in outdoor prospection

For a short period, worked on a total of 7 projects as the lead designer

With my experience in teaching, I became also part of the Wizard School of Idioms team, teaching English for kids and adults.

With my experience in teaching, I had an opportunity to train around 90 students throughout a couple of years in Web Design and Basic Programming. I was also invited by the managers to participate in some internal projects as a contractor during this period.

I've worked in more than 100 web projects, among websites, digital campaigns and ecommerce.- Account management and new partners- New business management- Production and development team management

Developed more than 80 web projects, internet advertising and online journalism in the Diário de Natal, a major newspaper in the state of RN, part of the Assis Chateaubriand group.- Development of internal websites, intranet and DN Online and Diário de Natal websites;- Project management as Carnatal Online, Columnists, Busca Diário, etc..- Won 3 awards iBest TOP 10 in the years 2001, 2002 and 2003, for the work on Dn Online website.

I worked every day side-by-side with the owner of this mid-scale industry developing design solutions for all of its products. I've learned important principles about entrepreneurship, proactivity, organization and attention to details and had my first interactions with design tools such as Corel Draw and Adobe Photoshop.

I've trained more than 300 students from different ages and backgrounds on computer basics, the Office suite and web design, being the youngest teacher in the team. I also participated in some internal projects as a contractor and had one of the highest review rates from the classes.