Amy Buckalter Email & Phone Number

Seattle, Washington, Us

Pulse® is a revolutionary delivery platform and device / consumable system to dramatically improve consumer experience with the use of personal care, wellness, and beauty formulations. Engineered with patented technology for touchless dispensing of warmed, clean-hygienic, and precisely delivered liquids (oils, lotions, gels, creams, etc), Pulse eliminates the multiple pain points inherent with formulations packaged in tubes and bottles. Launched in fall of 2017, with application across many high revenue categories in healthcare and personal care, the first category targeted for transformation is personal lubricants whereby 65% of all women are users and there has been NO dramatic improvement in the user experience in over 100 years. Pulse® products are supported by two FDA clearances and 128 global patent and trademark filings with 93 already granted to date.

Mercer Island, Wa, Us

Founding principal of this growth strategy management consulting firm targeted at elevating business performance (revenue and profits) through value creation within the market facing functions. Significant experience in challenger brands (love them!), turn-arounds, and revenue "stalled" organizations needing commercial strategy, integrated go-to-market process and execution, brand building, positioning and crafting of winning value propositions, and organizational development aligning talent to objectives.

Us

Boulder, Co, Us

Recruited as a critical change agent to implement the turn-around of a failed integration of a private equity owned $100M house of outdoor industry brands.• Responsible for directing all go-to-market functions - including sales, service, branding, marcom, category business management / product line management• Directed staff of 70 - 7 direct reports• Created and drove effective product commercialization process in concert with research, design, and product development group• Executed full-on organizational restructure with divestment of 7/8 brands and relocation of company HQ.• Priorities focused on strategic visioning, planning, execution.• Launched largest portfolio of new, innovative, design rich products in company 25 year history.• Effective repositioning through re-branding efforts resulted in the addition of 500 new distribution doors.

Burlington, Vermont, Us

This position replaced a 17 year Burton veteran sales executive with the objective to enhance the level of business expertise, professionalism, disciplines, and performance. Within my first 100 days I recommended a restructure to better align the organization and resources with the objectives of a multi brand strategy for growth. This eliminated the position of Global Vice President of Sales with functional reporting into the specific brands and regions. Structure still holds today.• Responsibilities and achievements included: • Directing sales and service management across 3 regions and 5 brands. • Creation of a three year strategic plan and performance metrics. • Development of Quarterly Business Review Process, content, format. • Profitability analysis - architecture • Mentoring executive - Women's Leadership Initiative

Beaverton, Or, Us

Recruited specifically for this newly created senior position which ranked in top 1.5% of all women Nike employees to lead women's integrated sales, direct retail, and marketplace management strategies and processes to maximize commercial opportunities and facilitate growth within sport specific segment and categories.• Growth objectives greater then $1B• Role was based at HQ and was "virtual" - within a "virtual women's organization" - within highly matrixed company structure.• Integration across all levels of the commercial organization, brand management, and the and three global product silos.• Participated in women's direct retail NIKEgoddess roll-out strategy.• Business development and marketplace mapping for US.• G-T-M process improvement.

Seattle, Wa, Us

Recruited directly by Chairman of the Board / CEO to lead and direct emerging inline skate division. Primary objectives were to establish blueprint and scale operation to financially stabilize the inconsistency of cash flow of the winter sports divisions and contribute to overall corporate growth strategy.• P/L responsibility and accountability - exceeded targets for 5 of 6 years.• Established vision, created and executed evolving strategic plan for US and 4 international distributors.• Recruited, hired, and mentored high performance leadership team.• Achieved #1 market share position in 3.5 years• Led K2's profit contribution (1of 4 divisions) for 5 consecutive years.• Earned Conde Naste Impact Award for leadership within women's market.• Featured in "Best in Class" by Sportstyle• Named "Industry Pace Maker" by Sporting Goods Business

Directly recruited by Chairwoman of the Board and CEO to be key change agent in the turn-around of this financially challenged small NASDAQ organization to prepare for potential acquisition.• Restructured and re-aligned all market facing functions contributing to high performance culture and exceeding objectives.• Re-set value proposition, brand plan, commercial sales and service strategy.• Integrated go-to-market process with design / product/ sales / marketing.• Cultivated new or enhanced retail partnerships with 16 of the highest profile.• Positioned Ryka in 9 of the industry's top 10 most influential retailers.• Domestic sales increase of 15%• International sales increase of 70%• Margin improvement of 5%• Close integration with Board, CFO, and the "Street" investment community

Explosive sales growth resulted in continuous restructuring and is reflected in my rapid promotion from Director of Eastern Sales to Director of National Sales and then to the Regional Vice President role..• Responsible for the largest of 3 US divisions, $82M in sales, 20 states, and 23 field representatives (independent and direct), 50% of the highest margin producing accounts, and 45% of the US revenue contribution.• Exceeded annual quota by 15-22%/ year.• Spearheaded initiative for the greatest reduction in obsolete inventory.• Developed and launched Rollerblade's "Special Make Up" Program.• Overhauled commission program to better align with company and rep objectives and resulted in expense reduction of 10%.

London, England, Gb

Recruited by President to lead and upgrade the sales effort across multiple channels and expand access points within the tennis, golf, ski categories - and apparel and footwear industries.• Led the largest of the two regions of the US• Distribution channels included specialty, resort, boutique, department store, and regional chain.

New York , New York , Us

• Continuous promotion through five years - Assistant Marketing and Sales Manager to National Key Account Manager to National Sales Manager.• Product areas in first layer sport apparel and active sportswear.• Distribution focus on specialty, regional chain, catalog, and department store.• Private label - large customer and buying group focus.

Ba, Economics, Sociology (Double Major)

Executive Education, Finance