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Marketing Data Scientist professional results oriented, with a over all five years experience in business model creation, results analysis and marketing campaign execution. Data expert in every field: on-line and off-line.
Engage Spa
View- Website:
- engagegroup.it
- Employees:
- 103
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Bi And Artificial Intelligence ManagerEngage SpaRome, It
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Bi & Artificial Intelligence ManagerEngage Spa Jun 2021 - PresentRoma
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Senior Delivery ManagerIntegris S.P.A May 2019 - PresentRomaIn Private Market Department I am responsible for Delivery Team. Main responsabilities:- Project quality, execution timing, costs controlling for BU;- Margins and service levels assurance on projects managed by Project and Service Managers, giving support on process improvements and fault solutions;- In cooperation with Administration Dpt and Technical Dpt ensure the correct revenues and expenses balance on projects, as well as invoicing process and administrative compliancy interfacing on field Client Managers;- Recruiting activities on project resources, cross selling opportunities and value-added services proposal;- Client Manager support and coordination as far as selling proposition, complex technical solution, Bid, are concerned ensuring margins and feasibility
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Data Scientist ManagerEurobet Italia Srl Sep 2016 - May 2019Roma, ItaliaIn Marketing Online team, I am coordinator of the Data Science team. The team has the task of mining the value from the company data to help shape or satisfy specific business needs and objectives. The organization and analysis of the data is performed through dedicated software (SPSS Modeler, R, Knime, Python, Adobe Analytics,… ), exploiting mathematical and statistical models, such as predictive algorithms, patterns detection, cluster analysis, optimization algorithms. The models have to be easily usable from other company areas, meet company or departmental goals, be workable. Models released: • Customers Lifetime Value: predict the 12 months profitability of new customers• Behavioural Profiling: clustering of customers in 7 groups comparing to 3 months of play.• Churn Detection: identification of potential churners of the following month.• Fast Model: weekly monitoring of customers, to identify who reduces the traffic or stop playing.• Marketing Mix Model: attribution of TV and / or Display impact on acquisitions -
Senior Data AnalystWind Feb 2012 - Sep 2016Roma, ItaliaIn CRM Data Analysis team I was responsible for Data Mining activities analizing customer behavioral data referred in particular to next-best action, cross-selling and up-selling. I took part in creating and realizing marketing campaign and results monitoring. I was in charge of making and validating predictive models finalized to churn reduction and revenue increase. I partecipated in the implemetation of BI Microstategy, giving needs and verifying marketing functionalities. Technical skills: IBM SPSS Modeler, Teradata Aster Discovery Platform (SQL), R and Microstrategy.
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Operational Planning CoordinatorWind Sep 2007 - Feb 2012Roma, ItaliaIn Fixed Customer Care I was responsible for front line and back office operational planning and their allocation Inhouse and/or Outsourcing. I was in charge of economic and performance reports.
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Customer Operation – Analysis & ReportingWind Sep 2005 - Sep 2007RomaIn Customer Operations I was in charge of developing management reports on business performance. As special assignement I implemented a compensation model dedicated to Call Center employees.
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Operational Planning AnalystWind Jun 1999 - Sep 2005Roma, ItaliaIn Customer Care Corporate I planned the front line and back office operations.
Andrea Buda Skills
Andrea Buda Education Details
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Scoring E Modelli Predittivi -
Data Scientist
Frequently Asked Questions about Andrea Buda
What company does Andrea Buda work for?
Andrea Buda works for Engage Spa
What is Andrea Buda's role at the current company?
Andrea Buda's current role is BI and Artificial Intelligence Manager.
What is Andrea Buda's email address?
Andrea Buda's email address is an****@****roup.it
What is Andrea Buda's direct phone number?
Andrea Buda's direct phone number is 0*****
What schools did Andrea Buda attend?
Andrea Buda attended Sda Bocconi, The Johns Hopkins University.
What skills is Andrea Buda known for?
Andrea Buda has skills like Telecommunications, Mobile Devices, Product Management, Mobile Marketing, Voip, Ip, Team Leadership, Product Marketing, Wireless, Digital Marketing, Team Management, Vas.
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Andrea Buda
Plm Solution Architect - Focus On Product Configuration And Design Automation. Shareholder Of Configuratori.ItItaly3hotmail.com, aalto.fi, configuratori.it -
3gmail.com, gmail.com, unicredit.eu
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