Ala'A Abu-Farha, Mba Email & Phone Number

Riyadh, Sa

Driving sales and business development activities across Middle East and Africa.Develop and lead direct and indirect sales channels in the region.Build and maintain strong and positive relationship with customers.Handle account management activities of existing customers in the region.

Me

-Pre and post-sales support including; development of solution proposals, solution deployment.-Performing interactive technical product demonstrations and detailed training (on-site or web based).-Developing and presenting technical presentations.-Technical support to the Sales, Marketing, Training, Product, and R&D teams.-RFP technical response support.-Act as single point of contact for strategic customer accounts.

Oman

Worked on Muscat and Salalah Airports development projects as IBS design and Project Engineer, roles and responsibilities were as follow:Design TETRA DAS for Muscat International airport phase 2Overlook the procees of survey and implementation

Muscat, Oman

Worked on Nawras (Oman) 2G swap projects, roles and responsibilities were as follows:• Cluster Optimization to meet the Pre Swap KPIs for acceptance, KPIs included CSSR, HOSR, SDCCH Drop rate CPDR, SDR.• Parameters tuning for new and existing sites.• KPI statistics analysis and problem identification.• Provide/prepare reports of Radio Network performance & RF acceptance report• Lead a team of drive test engineers.

Jordan

Worked on Umniah (Jordan) managed service project on Redline equipments, roles and responsibilities were as follows: • Implementing designing & maintaining RF Network for Pre-WiMAX links as a Last Mile Connection.• Playing a major role in the troubleshooting and the O&M activities of Pre-WiMAX Radio Networks for PTP links in 5 GHz bands.• Respond to the trouble tickets (TT’s) assigned by the NOC and take an immediate action/Advanced troubleshooting to close them within SLA.• Providing periodic weekly and/or monthly reports for the management according to the main activities of the managed services project. • Preparing for performance reports for the Pre-WiMAX links in order to perform the needed preventive maintenance and the new links acceptance reports.

Amman, Jordan

Worked on Umniah (Jordan) 3G rollout project, roles and responsibilities were as follows:• Cluster Optimization to meet the Prelaunch KPIs for initial acceptance KPIs included RSCP, Ec/No, CSSR, CDR, HOSR, Rx level, Rx Quality etc• Parameters tuning for new and existing sites• KPI statistics analysis and problem identification• Intra & inter frequency and inter-RAT events parameters and thresholds tuning• Provide/prepare reports of Radio Network performance & RF acceptance report

Amman, Jordan

Worked on Zain (Jordan) 3G rollout and 2G swap projects, roles and responsibilities were as follows: • Conduct network measurements & coverage plots using drive test tools like GENEX Probe to identify the coverage, quality status for region/cluster.• Conduct drive test for sites, follow up and check their database parameters, neighbours list and features with the implementation of new features and software parameters changes that does enhance the KPI’s.• Analyse the Drive Test log files using Post Processing Tool like GENEX Assistant to resolve coverage, quality, interference, handover, and call drop problems.• Examine the performance of the sites by doing frequent field drive test and optimize the cells sites database parameters and antenna configuration - type/azimuth/ tilt/height- to get better performance.• Write and review RF optimization reports including statistical analysis of KPIs and plots from the post-processing tool.

Amman, Jordan

Worked on wireless department, roles and responsibilities were as follows:• Provide effective technical support and problem resolution to end users.• Monitoring and configuration of ESKADENIA telecom product.• Preparing demos and training to customers.

Amman, Jordan

Roles and responsibilities were as follows:• Entry, Audit, Maintain and Administer the network system Database, run the required network audits and consistency check tools.• Control the entire network alarms and launch’s the 1st level of corrective action needed to solve problems/alarms received on the monitoring systems, report and follow up any abnormality.• Coordinate and follow up with all Engineering departments and Call Centre for any operations or upgrades.

Master Of Business Administration - Mba

B.S.C, Electrical Engineering / Telecommunications

GPA: 80.6 % ( 3.7/4.0 ) (Very good evaluation) Graduation Project: Mobile WiMAX: A Technical Overview and Performance Evaluation.