Abu Fofanah work email
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Abu Fofanah personal email
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I am a proactive learner and entrepreneur specializing in digital marketing and paid media helping brands build and monetize online communities. I also have over 6 years of experience in the retail and consumer goods industry and 3 years of IT tech/technology consulting experience within the Salesforce.com practice in PwC Advisory. My preferred work locations include New York City, San Francisco Bay Area, Los Angeles, Atlanta, Chicago, and Washington D.C metro area. My proudest accomplishments:Ⓐ Work:➤ Leveraged Salesforce.com platform to assist Fortune 100 and 500 companies in transforming their business across it's global offices.➤ Founded my first company at 18 years old. Managed 16 employees and other activities which included: establishing manufactures, shipments and orders, website development and building customer relationship.Ⓑ Education:➤ Authored an honors thesis, "The Benefits Of The Industrial Internet/internet Of Things And Developing A More Collaborative Approach" to complete my Bachelor of Science degree in Honors Supply Chain and Information Systems.➤ Founded an e-learning platform for aspiring entrepreneurs and students to have access to the resources they need to learn business concepts and fundamentals.Ⓒ Public Speaking:➤ Delivered the Key Note Speech for the COO of the Ritz Carlton for a crowd of over 200 industry executives. ➤ Selected as graduation speaker for undergraduate class at the Honors Program at Penn State.Ⓓ Features:➤ Selected out of 40,000 students to be featured in Business Insider Top 18 Students at Penn State during my time in undergraduate.➤ Featured in Philadelphia Inquirer about 'Successful Men on the Rise'.
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FounderPower Your Launch Jan 2019 - PresentPower Your Launch, an education company focused on helping entrepreneurs learn the skills to promote and market their businesses by increasing sales, finding new customers, and learning how to stand out. In the last 12 months, he's helped over 10,000 Entrepreneurs Generate Over 80 Million in sales collectively. -
Managing DirectorHouse Of Fofanah Jan 2017 - Present➤ Established digital marketing agency helping brands with customer acquisition and paid media. ➤ Established 6-week training to help brands learn new digital marketing strategies to further increase ROI online.➤ Training over 13,000 students during 2018. -
Technology ConsultantPwc Aug 2013 - Jan 2017Gb➤ Leveraged Salesforce.com platform to assist a $4B consumer goods retail provider in transforming its marketing and sales capabilities into a more centralized customer relationship management model across its global offices➤ Led multiple discovery sessions and conducted business user group workshops with clients to gather business and design requirements.➤ Designed Process Flow Diagrams to represent client’s customer service and support process using MS Visio.➤ Developed custom reports and dashboards in Salesforce for different users in the organization as per business requirements.➤ Built Functional Requirement Document (FRD) and Functional Design Document (FDD) as client deliverables. ➤ Conducted Train the Trainer (TTT) session to provide walk through of developed system and functionality in Salesforce.➤ Compiled weekly status report, including various work streams, to be shared with the client. ➤ Held weekly cadence meetings with work stream leads to maintain integrated project plan. ➤ Translated 300+ user stories detailing client needs into business requirements for a document outlining the functional elements and user capabilities of the new Salesforce.com platform.➤ Nominated by group of Senior Advisory Partners to promote financial literacy to Belizean teachers and children during 5-day trip to Belize City as part of corporate responsibility initiative Project Belize.➤ Leading Global Water Technology CompanyService Cloud Project; Led Train the Trainer. Created training documents in over 7 languages to help the transformation of the business.Role: Lead Business Analyst➤ Leading Lifestyle Retail Company– SFDC Custom Retail Clientele Transformation; Service Cloud Project; SFDC CommunityRole: Lead Business Analyst➤ Leading Lifestyle Magazine Company– SFDC Service Cloud Project; Role: Business Analyst➤ Leading Healthcare Service Provider– Oracle, implementing new strategy Role: Business Analyst Intern -
Social Media Marketing InternPhiladelphia Fashion Incubator Jun 2015 - Jun 2016➤ Managed a portfolio of 5 start-up retail companies in the women, men and accessories market.➤ Strategically developed 3-6-12 month marketing plan and outlined metrics to guide the companies to success.➤ Assisted in identifying potential customers who are interested in client's products through social media channels.➤ Built and managed multiple companies social media profiles and presence, including Facebook, Twitter, Instagram, and additional channels that may have been deemed relevant.➤ Worked alongside head of company to help distribute content that educates and entertains their audience and supports marketing goals.➤ Explored new ways to engage and identify new social networks to reach our target buyers.➤ Monitored marketing trends and kept a close eye on competitive products in the marketplace
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Research And Development InternOpportunity@Work Jul 2015 - Aug 2015Washington, Dc, Us➤ Developed familiarity with public policy and initiatives surrounding higher education and diversity in the technology sector.➤ Collaborated with the Chief of Staff to prioritize, coordinate and schedule upcoming meetings, and partnership development.➤ Helped develop briefings, speech preparation and talking points; and analyze relevant reports. ➤ Completed projects and special assignments by establishing objectives; determining priorities; and monitoring progress. ➤ Prepared and provided contract summaries and revisions summarizing contractual requirements and budgets.➤ Provided qualitative research support relating to student loan financing, revolving financial models, and U.S. labor market focused initiatives and observed firsthand the interplay between the private and public sectors through contributions to O@W’s start-up, social enterprise model. -
FounderMotivational Apparel Jul 2012 - Dec 2014➤ Started an online retail company selling inspirational clothes and donating 10-15% of proceeds to causes such as Special Olympics.➤ Established and recruited a team of 16 employees with diverse backgrounds including tech, design, business, and sales.➤ Defined roles and responsibilities for each team member and expectations for the current quarter.➤ Developed a series of 6 collection over the course of 3 years totaling over 200 original designs.➤ Planned and coordinated all aspects of photoshoots, including photography, lighting, equipment rental, art direction, location, models, wardrobe, props, scene setup, and post-production.➤ Managed team that led day-to-day activities and events for our brand ambassador program totaling 8 universities. ➤ Supplier negotiation with local and national suppliers to provide on time delivery and to shorten the cycle time of demand.➤ Oversaw a supply chain through entire life cycle of sourcing, product development, negotiation shipping and returns. ➤ Establish an advisory board of 6 senior members from diverse fields including retail, tech, media, education, and operations. ➤ Identified growth opportunity online that increased sales by 200% alone in quarter 1.➤ Managed and established brand development, web site traffic growth, and advertising revenue.➤ Received support from celebrities such as, music artists John Legend and Common, entrepreneurs such as, Daymond John, and retired American politician, Gabrielle Giffords and etc.
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Summer Venture In Management Program ParticipantHarvard Business School Jun 2014 - Jun 2014Boston, Ma, Us➤ Selected to complete a rigorous week long program at Harvard Business School in a cohort of 84 students that required participants to analyze real world case study problems and provide rational, strategic solutions. ➤ Utilized the case study method of intensive analysis by examining 14 cases, chronicling decisions faced by organizations in the fields of macroeconomics, government, ethics and entertainment. ➤ Attended presentations hosted by MBA admissions officers to gain perspectives on the importance of an MBA and gain exposure to application strategies. -
Scholar'S AssistantPenn State University Feb 2012 - May 2014University Park, Pa, Us➤ Collaborated with Schreyer Honors College staff to plan corporate and alumni networking opportunities for scholars. ➤ Planned events around campus to engage Honors students and to broaden their college experience.➤ Designed various programs to build academic and global awareness for over 1,200 students in the academic community.➤ Assisted in recruitment for the Honors College by giving tours, presenting on panels, and creating recruitment packets. ➤ Analyzed and organized data for SHC projects, including Mentoring with Honors (MWH), using Microsoft Excel➤ Developed genuine relationships with students and assisted with personal and social matters. -
Summer Conference AssistantPenn State University May 2012 - Jul 2012University Park, Pa, Us➤ Served as a resource/referral person for conference guests by responding to requests for information about Penn State University and the community.➤ Performed daily customer service operations such as handling guest check-in and check-out, explaining procedures, giving directions, and reporting specific needs/concerns of guests.➤ Attended mandatory weekly staff and team meetings to discuss conference plans and concerns.➤ Provide a high level of customer service to guests.➤ Effectively problem solve to meet guest and department needs.➤ Served on a 24-hour duty rotation to ensure safety and security within occupied residential buildings.➤ Monitored the physical condition of your assigned residence hall, including reporting emergency maintenance situations to the appropriate person(s). -
Internal Firm ServicePricewaterhousecoopers - Service Delivery Center (Pwc Sdc) Jun 2013 - Aug 2013., Oo➤ Scheduled, managed, and created databases on a national level working with over 35 states and over 100 universities.➤ Enhanced and created excel programs to sort and find data more efficient.➤ Generated new ideas for campus recruitment that would later go on and be implemented to create more efficiency. -
InternshipOgilvy & Mather Jun 2012 - Jun 2012New York, Ny, Us➤ Gained firsthand experience of the client service process and its function in the marketing communications industry. ➤ Attended daily activities to understand more about company culture and individuals roles and responsibilities.➤ Participated in internal and client meetings to understand client needs, market opportunities, and plan of execution. -
Student Database AssistantGirard College Nov 2010 - Aug 2011Philadelphia, Pennsylvania, Us➤ Provided high-level administrative support by conducting research, handling and managing information requests, and receiving visitors.➤ Worked closely with Database Manager for generating reports and documents.➤ Performed general office duties, such as answering phones, scheduling meetings or filing paperwork.➤ Oversaw the status of office and project supplies and equipment, and order replacement inventory as needed.
Abu Fofanah Skills
Abu Fofanah Education Details
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Penn State Schreyer Honors CollegeSupply Chain And Information Systems -
Harvard Business SchoolSummer Venture Management Program -
Penn State UniversitySupply Chain And Information Systems -
Penn State LawHigh School -
Shri Ram College Of Commerce (Srcc)Business -
Istituto Di Moda Burgo SrlFashion/Apparel Design -
Università Cattolica Del Sacro CuoreManagement Of Fashion And Luxury Brands
Frequently Asked Questions about Abu Fofanah
What company does Abu Fofanah work for?
Abu Fofanah works for Power Your Launch
What is Abu Fofanah's role at the current company?
Abu Fofanah's current role is Digital Marketing & Brand Strategist.
What is Abu Fofanah's email address?
Abu Fofanah's email address is fo****@****ail.com
What is Abu Fofanah's direct phone number?
Abu Fofanah's direct phone number is +3934411*****
What schools did Abu Fofanah attend?
Abu Fofanah attended Penn State Schreyer Honors College, Harvard Business School, Penn State University, Penn State Law, Shri Ram College Of Commerce (Srcc), Istituto Di Moda Burgo Srl, Università Cattolica Del Sacro Cuore.
What are some of Abu Fofanah's interests?
Abu Fofanah has interest in Blogging About Fashion And Technology, Community Service.
What skills is Abu Fofanah known for?
Abu Fofanah has skills like Public Speaking, Leadership, Management, Social Media, Event Planning, Powerpoint, Research, Microsoft Excel, Program Management, Teamwork, Editing, Microsoft Word.
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