A fractional CMO working with a wide ranging client base.An Executive Coach specialised in corporate-wide leadership engagements.

8D40 is a brand and innovation consultancy. Our consultants approach all our projects from the customer perspective, to ensure that what we develop is intuitive, relevant and effective. Our team works with clients to design the experiences that bring brands to life. We have partnered with a diverse portfolio of brands such as Hilton, Cadbury, Kraft, Meydan, Peugeot, Novo Nordisk and Nestlé.

Along with my partner, we built a start-up from a daydream into a company that became a sought-after brand.Employed a continually growing group of talented people that were passionate about doing great things.Sought and signed clients that wanted results and needed the right partners to get them there.Sold AGORA to a group of investors.

Results matter. This is seen from my career projection with Novartis' I&B division. I was promoted three times within the span of 5 years: - From Marketing Manager of Arabian Peninsula to Marketing Manager of Middle East.- Then to Marketing Manager of Middle East + Eastern Mediterranean.- Then took on complete operational role as General Manager of Middle East + Eastern Mediterranean.I was also tasked with key global roles such as:- Global responsibility for Europe, Africa, Asia and Pacific for brand consistency. Worked with executive committee headed by SVP of Global Marketing (I&B Division).- Lead trainer for brand marketing workshops identified as a key objective by the CEO. I trained various group company managers from Ciba-Vision, Gerber, Consumer Health and Animal Health across the world.My entrepreneurial approach to business within Novartis led me to my next challenge, which was to open an integrated advertising agency along with a partner.

I was elected as the Vice-President of Membership. My responsibilities included promoting the chapter to the industry, securing a solid member base, and developing a two-year itinerary of seminars and events. In 2000, I was elected by the Board of the IAA (Senior Chapter) to the Presidency, where I led the executive board. Our mission included:- Promoting the critical role and benefits of advertising as a vital force behind a healthy economy.- Providing a forum to debate emerging professional marketing communications users and their consequences in the fast changing world environment.- Promoting brand building, protecting and advancing the freedom of commercial speech and consumer choice.- Encouraging greater practice and acceptance of advertising self-regulation.- Taking the lead in state-of-the-art professional development through education and training for the marketing communications industry.