We offer Creative Design Solutions to Communication and Marketing Challenges.

My role is to help organizations define problems, recognize opportunities, and develop new products and services by finding creative solutions to produce innovative brand positioning.

To develop and maintain the creative standards of the agency through the implementation of tools furnished by DDB Worldwide and other international standards and creative trends. Also, managing the creative team to insure the best possible product in a timely fashion. To build the reputation of the agency in the local industry also within the DDB network. Overseeing the creative process from briefing with the clients, strategic research and planning, initiating and guiding creative brainstorms, presentation of ideas to clients and overseeing production of final work. These include but not limited to, traditional, social, digital, outdoor and alternative media channels. Working with Account Executives to accomplish their clients’ needs, working with service providers, freelancers and media houses to insure the final products are aligned with the goals of the clients and lastly, to recruit and manage the creative staff.

My approach to communication and advertising is that one must have a clear idea of who needs to be engaged and how. Terms like “out of the box” and “man on the street” concerns to me. I find them lazy and poor excuses that are used to replace proper and clear descriptions of explaining what one wants to see in a creative execution and the lack of understanding for the need of a clearly distinguished target market respectively. Only with detailed understanding of any particular target market and the personal needs of the individuals therein, can one develop and execute a decisive strategy to address the needs of that group and adequately solve both the problem of the client and offer a solution to the desired target market.

Business planning and strategy. Marketing and design.

Overseeing all print design work to ensure both technical and esthetic standards coming out of the agency are maintained.To recommend training as well as train artists in the agency.To assist in the development of communication ideas for all clientsClients Included:Coca Cola, Coke Light, Sprite, Dasani, Royal Bank Ltd. And more.