Abuthahir M A Email & Phone Number

Chennai Area, India

Chennai Area, India

♦ Strategising and implementing initiatives to propel business growth and achieve top-line and bottom-line P&L goals ♦ Leading the introduction of new products and packaging to meet the necessities of the Indian market♦ Architecting and implementing effective marketing plans, including P&L structures designed to ensure achievement of agreed-upon volume, market share, and profit goals♦ Forecasting the marketing budget and ensuring that the expenses are kept under control♦ Closely monitoring industry developments and competition to devise strategies for continued growth ♦ Provide strategic financial input and leadership on the evaluation of acquisitions, mergers, and investments

Chennai, Tamil Nadu, India

♦ Governed the sales planning and operations for the states of Tamil Nadu and Kerala ♦ Drove business through the distribution network and consistently achieved market share, revenue, and profit goals ♦ Implemented branding initiatives and visibility programmes to build a robust sales pipeline ♦ Established key customer relationships and developed product, pricing, and service value propositions ♦ Planned and designed customer and shop-level marketing programmes for the B2B and retail channels♦ Assisted the sales team with supply and demand mapping, supply chain execution, and enterprise asset management♦ Compiled and presented MIS and comparative reports for trend analysis, load profiling, and supply management

Chennai Area, India

♦ Coordinated sales and marketing to agree and implement the RTM model in Chennai and upcountry Tamil Nadu♦ Responsible for managing distributor appointments and terminations, as well as developing and implementing the channel strategy for RTM and IWS channels for automobile, motorcycle, and commercial truck lube business♦ Enhanced Castrol Brand awareness across customer segments and business/alliance partner♦ Planned, coordinated, and executed various ATL and BTL marketing initiatives.♦ Played a key role in consumer and trade promotions development and implementation♦ Ensure the implementation of the company's credit policies and closely monitor any outstanding customer accounts

Tamilnadu And Kerala

Kerala & 8 districts in TNResponsible for distribution and franchisee channel, forecasting, stock management, C&F management • Annual / Monthly target setting for region and the Sales team• Monthly review, channels, retailing operations and town coverage• Consolidating and communicating targets set in the region to Sales.• Consolidation of promotion budget and monitoring the effectiveness of spends.• Planning for infrastructure of CFA, Service Centres others.• Network Expansion and appointing Distributors and non-traditional outlets• Supervising performance of CRO and channel Sales officer.• Monitoring territory targets and forecast.• Managing business associates relationships, as well as assists in working out their profitability and return on investment to ensure long-term relationship and perspective.• Addressing important issues with dealers on Quality of product, Service quality, product availability, spares requirement, etc.• Implementation of various product promotion schemes in the region.• Sales team motivation, Performance Appraisal and review, counselling and training.• Interfacing with the Product Managers for product requirements in the region and keeping abreast of competitor scenario.• Co-ordinating market analysis and identifying thrust areas

Chennai Area, India

Responsible for distribution management, inventory management, sales representative sales tracking, scheme handling • Coordinate with Area Sales Manager to fix the monthly target, Special schemes, Workshops, Activity drives in Chennai.• Appointing Distributors and New Accounts• Disbursement of promotional budgets by operating schemes• Motivate the sales Representative in achieving their monthly target• Asking special budgets and run the schemes and generate the sales• Credit control for the territory• Making the dealer to purchase frequently by the way of giving targets and track regularly• New product launches through workshops, Trade shows and Events• Ensure Extensive outlet coverage in the distributor network area.• Constantly analyze the competitor activity and give feedbacks to the Market strategy team

Chennai Area, India

Responsible for key outlets, Distribution Management • Planning and execution of new product launches through workshops, Trade shows and Events• Disbursement of promotional budgets by operating schemes.• Adding non conventional outlet and increase the sales.• Space capture the outlet and give good display maintaining• To do in shop activity for new product and increase the sales• Maintaining the good relationship to the potential outlet.• Ensure all products can available at any time in the outlet• Product positioning in the market in regard with the latest advertisements of the Company.

Master Of Business Administration (M.B.A.), Marketing, A+

Bachelor'S Degree, Chemistry, B