Abby Wolfe Email & Phone Number

Creation, project management, and online promotion of geocaching activities for parks, tourism bureaus, and businesses. For Visit Rainier and Washington State Parks, conceived and managed all aspects of major geotourism series that promoted their centennials: “100 geocaches to celebrate 100 years.” Other clients include King County, U.S. Fish & Wildlife Service, Manson Chamber of Commerce, and Cascade Farmlands. Online promotion includes web pages and social media.

Bellevue, Washington, United States

Handle pet advisings and adoptions for large, nonprofit, no-kill animal shelter, with special focus on felines. Includes engaging with a broad cross-section of the public, providing advising and recommendations on specific animals, processing adoptions, and expert cat-handling skills. Extensive use of PetPoint, Excel, and groupware.

Provide editorial, web content strategy, marketing collateral, and project-management services to clients including Microsoft, Avanade, PeopleSoft, Palm, and Adobe Systems. Web projects: crafting content strategy and tactics, establishing editorial processes, recommending information architecture and navigation, overseeing site migrations (including CMS implementation). Marketing communications: brochures, product literature, white papers, newsletters, annual reports, technical documents, dynamic media, advertorials, media placements. Project management: defining scope and deliverables, creating implementation plans, executing to budget and timelines, managing contract teams and cross-team collaborations.• Microsoft Tag (Startup Business Group): As content manager, I relaunched the website; wrote daily blogs, newsletter, white papers; managed writing team. 2011.• ODCA: cloud-computing content for Open Data Center Alliance site. 2012.• Avanade: marketing writer for website, white papers, collateral. 2006-08.• PeopleSoft.com: editorial manager and migration manager. 2000-02. • Palm.com: content strategy and implementation for Enterprise subsite. 2000-01.

Longest-tenured leader of statewide nonprofit recreational club. Tripled club size (200 > 600); instituted new programs and activities; converted empty treasury into healthy bank account. Created and directed Going APE, a volunteer-run annual event that attracted 1,500 attendees from around the globe. Created and managed the Park Liaison Program, which partnered with park systems at all levels - city, county, state, federal - to support geocaching activities on their lands. Developed WSGA’s social media presence and website.

Editorial manager for global Partners website, the primary portal for 700,000 Microsoft partners (96% of revenue), and email newsletters. Defined content strategy, editorial standards, and publishing processes to support business goals and increase partner participation and revenue. Leveraged BI (metrics), user-experience testing, and best web practices to drive continuous improvements. Managed $2 million budget, oversaw contract editorial team, and developed stakeholder funding model to support site services. Led stakeholder board and cross-team collaboration to ensure effectiveness of Partners site, and provided guidance to 69 subsidiary sites. Defined functionality for new content-management system (CMS), and oversaw major projects (e.g., 2006 site relaunch) that redefined the content, design, information architecture, and technology of Partners websites worldwide. Received Outstanding Contributor Award and two promotions in three years.

Oversaw content development for Adobe.com. Created editorial calendar and guidelines; crafted strategy for weekly refreshes that emphasized compelling content, online services, and community activities. Initiated interface refinements to improve user experience; created promotions to drive traffic and sales; analyzed site metrics and traffic patterns; and handled legal issues surrounding privacy and trademarks. Played key role in 1999 relaunch. Advised senior management on web best practices; collaborated with internal product, marketing, and support teams; built business alliances with external content providers; supervised staff and contractors. Site traffic grew 75%, from 1.3 to 2.3 million visitors per week, during my tenure.

Established marketing communications and technical documentation teams at fast-growing biotech company, building them to seven people with a $2.4-million budget. Created company’s first website, corporate and product literature, advertising, packaging, merchandising, two award-winning annual reports, and product documentation. Handled sponsorships, joint promotions, and trade shows. Oversaw corporate identity and branding. Hired and supervised design firms and other vendors.

Provided writing, editing, and project-management services to corporate clients and publications. Projects included marketing collateral, white papers, advertorials, magazine articles, and a book (The Macintosh Bible, 5th Edition). Corporate clients included Apple, Canon, Claris, and Pantone. Publishing clients included MacUser, MacWeek, and Publish magazines.

Covered electronic publishing, graphics, and printing industries for computer magazine (circulation 450,000). Defined editorial direction, assigned and edited articles, supervised editorial staff and freelancers. Wrote monthly column, reviews, and features. Developed new magazine sections and managed special projects.

Produced quarterly research magazine (logos) and annual report. Wrote and edited articles, directed photo shoots, and produced issues using desktop-publishing software (dawn of the era). Also wrote press releases and handled media relations.

Managed national media relations and publications for major medical center. Established news service to publicize developments; media coverage increased 1,600% the first year. Built relationships with print and broadcast media, and served as spokesperson for medical center. Published faculty newspaper; directed video segments for broadcast media and educational films. Supervised staff members.

Ma, Journalism

Kappa Tau Alpha (journalism honor society); Science Writing Fellowship

Ba, Molecular Biology

Activities and Societies: Alpha Phi Omega, Student Council