Sasha Lowndes Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

• Lead the Business Effectiveness team as the product manager for Marketing and eCommerce platforms across the CPG division• Managed a team of Product Owners and Marketing Operations Analysts in an Agile development framework to understand and execute work that aligns with organizational vision, strategies, and priorities• Owned the strategic product roadmap for several CPG marketing and eCommerce platforms supports the strategic vision of the company, by understanding customer needs, business strategy, and technical feasibility• Collaborated with cross functional teams in IT, Brand Strategy, Customer Support, Sales, and Marketing to define, develop and release new system enhancements that support core business initiatives• Designed, managed, and launched a new immersive Digital Selling Tool for Sales using 3D rendering and AR product technologies with a $1.6M 5- Year NVP• Managed a major SAP Hybris Commerce version upgrade and technical debt reduction project across the entire CPG business $353K annual reduction in Hybris license fees, reduce effort for ongoing deployments and improve integration.

Greater Atlanta Area

• Expanded responsibilities as product manager of GPXpress® partner portal mobile and web applications; collaborating across teams to drive product vison, develop platform roadmap and guide development strategy• Product Owner on several Agile development teams – communicating priorities, managing a backlog and refining user stories• Translated product roadmap features into well-defined product requirements including features, user stories, and acceptance criteria• Worked with cross functional teams to implement process change and develop metrics to measure the effectiveness of those changes• Lead a UI & UX redesign of the GPPRO.COM B2B website with an estimated 6% NVP increase• Managed marketing operations for marketing automation and CMS platforms, ensuring effectiveness of marketing business processes• Successfully managed multiple IT project implementations by bridging the gap between business processes and development teams by working closely with stakeholders across multiple Georgia Pacific divisions• Served as a Product Owner in a $60MM company digital transformation initiative implementing SAP Commerce and Marketing Cloud software; defined system requirements, validated technical functionality, ran user acceptance testing and assisted in project managing the release of 12 ecommerce enabled websites in 2019, generating $382K in net revenue

Greater Atlanta Area

• Platform manager of GPXpress® mobile and web applications responsible for overall platform strategy, performance, and new function development through collaboration with IT development teams using SCRUM and Agile development methodologies• Successfully managed IT development projects by bridging the gap between technical and business processes and working closely with business process owners to analyze requirements for GP Pro’s online and mobile platforms• Used Tableau and Alteryx software to analyze business and technology performance metrics for key initiatives resulting in company savings of $308K by replacing salesforce Wave analytics software • Supported and maintained product data for both US and Canada for Global Data Synchronization Standards• Collaborated with salesforce® development teams to create custom integrated Force.com applications

Greater Atlanta Area

• Project Manager on development initiatives, such as CRM Portal, Harmon Commodities Tracker and Mobile Bale App • SME for Microsoft Dynamics CRM, responsible for developing new system uses & optimizing current processes • Maintain CRM database and analyze data trends to cultivate long term solutions & eliminate inefficiencies

Greater Atlanta Area

• Implemented the transition to CRM, discovering new capabilities & creating value through optimized efficiency• Tested & advised on development of new custom ERP system • Developed innovative ways to automate redundant processes & eliminate storage of paper records

Green Bay, Wisconsin Area

• Supported 27 GP sales professionals in District 21, 25 Commercial & SE Food Service Saleso Averaged over 170 requests per week with base objective at 120 (42% above objective)o Increased sales usage by 25% for Commercial districtso Food Service districts had 20% above average GPXpress usage• Leveraged and promoted self-service of GPXpress Online for the sales team as well as distributor professionals• Developing Social Media Strategy for GPXpress team as it relates to the new GPXpress 2.0 collaboration platform launch • Used Tech and Web Design experience to analyze the functionality of the New Mobile GPXpress app allowing for ease of use and faster development• Developed knowledge of company functions and the Georgia Pacific Professional product line• Responsible for GPXpress online, CM Tool, Social Media, GPXpress 2.0 and GPPro aspects of department responsibilities.

University Of Wisconsin- Madison

• Planned, designed and executed promotions of new materials and events through social media outlets such as Facebook, Twitter, Blogs, Foursquare, and Pintrest• Increased user awareness by 165% and user interactions by 214% in four months on Facebook

Madison, Wisconsin Area

• Recruited for and ran the largest study on language and memory in epilepsy patients being done to date• Designed, programmed, conduced and analyzed a cognitive psychology experiment to test social concept learning involving perseverance through setbacks, independent decision making, and time management.

Madison, Wisconsin Area

• Designed marketing material for the 2011 Online Discovery conference• Redesigned layout of “About Us” webpage to consolidate content and increase ease of navigation• Researched and reported on best practices in Business-to-Business online advertising for a new initiative

Madison, Wisconsin Area

•Identified key targets among student organizations and local businesses for co-branding and collaboration opportunities•Geocoded businesses and non-profits in the Madison area to strategically plan the relocation of vehicles•Acted as a liaison to major property mangers by providing outreach materials and coordinating joint marketing efforts•Helped launch a new campaign to target young demographic in a restrictive advertising environment involving the development of new messaging strategy, tactical plans and execution/design of materials•Efforts resulted in a 15% increase in membership

Bachelor Of Business Administration (Bba), Marketing, 3.2

Activities and Societies: •Mu Kappa Tau •Ad Club •Future Business Leaders of America-Phi Beta Lambda

Bachelor Of Science (Bs), Psychology, 3.2

Activities and Societies: - Research Assistant | Harackiewicz Research Lab - Research Collaborator | Knowledge and Concepts Research Lab

Education record

Activities and Societies: •Urban Ecology Center | Volunteer •National Honors Society •Honor Role

Education record

Education record