Andrew Byatt Email & Phone Number

United Kingdom

CEO of Blaze Entertainment, a company that develops the best retro gaming devices and experiences in the world.Creators of the Evercade and HyperMegaTech! retro games brands and products.Responsible for running a business that delivers great products for a growing fanbase. Leading the team on Marketing, NPD, Sales, Finance and logistics.

Letchworth, Hertfordshire, United Kingdom

Responsible for bringing a range of Licensed retro hardware products to market. With responsibility for:Product Development - Hardware and SoftwareMarketing - Strategy, campaign planning, PR, digital, brand management, Video/photography asset productionLicensing - Connect with and negotiate games licensing agreements.I deliver:• Project management• Director level strategic planning• Supplier analysis and review to gain best practices• Market insight and… Show more Responsible for bringing a range of Licensed retro hardware products to market. With responsibility for:Product Development - Hardware and SoftwareMarketing - Strategy, campaign planning, PR, digital, brand management, Video/photography asset productionLicensing - Connect with and negotiate games licensing agreements.I deliver:• Project management• Director level strategic planning• Supplier analysis and review to gain best practices• Market insight and research• Business development and Licensing acquisition• Budgeting and business plan development• Technical and legal knowledge Show less

Stevenage, Uk

Responsibilities:- Identify and negotiate license properties or brand extensions- Product Development from initial idea conception to product delivery and every stage in between- Design management- B2B marketing management- Production management- Negotiation and buying- Quality assurance and safety legislation. - New brand development.- Critical path management- E-commerceSuccesses:- Successful negotiations with global brands such as… Show more Responsibilities:- Identify and negotiate license properties or brand extensions- Product Development from initial idea conception to product delivery and every stage in between- Design management- B2B marketing management- Production management- Negotiation and buying- Quality assurance and safety legislation. - New brand development.- Critical path management- E-commerceSuccesses:- Successful negotiations with global brands such as Disney, Nickelodeon, Universal and others to gain prized license agreements. - Built a successful product range and own label branded collection that became 50% of the business turnover in 18 months.- Owning the mobile and audio area of the business and moving it from 50 SKUs to over 200 SKUs.- Maintained Lazerbuilt’s market position in an increasingly competitive market.Part of a Senior management team at Lazerbuilt involved in the day to day running of the business:- Shaping, developing and delivering the Product Development strategy- Managing marketing strategy and budgeted spend.- Optimising all opportunities to achieve and exceed the Company's targets.Work closely with an International Sales team and pitch to customers. Ensuring margin targets are met.Attributes: - Strategic thinker, forward thinking- Proactive and creative, with a design background- Good communicator- Customer focused- Analytical- Focused, with the ability to see what is essential and what is incidentalwww.Lazerbuilt.co.uk is a market leader in licensed accessories throughout Europe.We are experts in the design, manufacture and distribution of licensed portable electronic device accessories with excellent factory relationships in the far-east.Lazerbuilt is the pan-European licensee for global brands - Disney, Marvel, Star Wars and Accessorize.It is hugely rewarding to meet customers and watch our product hit shelves all over Europe. I take great pride in what I do and love working in a dynamic, energetic industry. Show less

Stevenage, United Kingdom

Made head of Product and Marketing at Lazerbuilt. Assumed overall ownership of B2B marketing alongside product management responsibilities.

Stevenage, United Kingdom

Product life cycle management and product development role.Responsibilities included:- Product development- Briefing designers- Managing licensing approvals- Managing product development and marketing budgets- Visiting customers to understand requirements- Factory visits and appraisals in the far east- Maintaining the product roadmap- Delivering new ranges on time and on budget

Watford, United Kingdom

Worked as a product designer For Synapse for 3 years on a variety of exciting and innovative product ranges. A great deal of work was in the licensed area, working on world famous brands such as Michelin, Tomy, Action man, Teletubbies, RAC, Kelloggs etc.Proficient in 3D CAD programs such as Pro Engineer and Adobe design programs such as Adobe Photoshop and Illustrator.

14 Month Industrial placement at General Domestic Appliances working as an Industrial Designer on the Hotpoint Brand.

1:1, Ba Product Design And Marketing, 1:1

Education record