Aby Garvey Email & Phone Number

Greater St. Louis Area

Analyze digital data and uncover actionable insights to inform digital strategies, social content, and campaigns. Share insights with Digital Strategists and agency team members. Collaborate with Digital Strategists to understand brand’s digital objectives and provide recommendations for key performance indicators. Utilize data mining, analysis and reporting tools such as Facebook Insights, Facebook Business Manager, Google Analytics, Twitter Insights, Iconosquare, Keynote, Tableau, Evolve 24, etc. to prepare periodic, project, and campaign reports for digital initiatives. Pioneered initiative to define Digital Insights Manager roles and responsibilities, and presented to leadership team.Stay up to date on best practices for key social / digital channels including Facebook, Twitter, Instagram, Pinterest, and Snapchat. Prepare and present analytics reports to brand clients. Utilize project management skills to oversee digital content creation process: develop creative brief, lead brainstorm sessions, develop and manage timelines, oversee approval process, coordinate implementation, and measure campaign results. Promoted from Content and Community Manager to Digital Insights Manager.

Greater St. Louis Area

Founded professional organizing business that specializes in online organizing classes with an international following of students.Developed 14 online classes on goal setting, time management, and organization. Created simplify 101 brand name, logo, tagline, color palette, and messaging. Developed strategies for online classes and content marketing initiatives using insights derived from e-commerce analytics, Google Analytics, Google Keyword Planner and competitive analysis. Utilized in-bound marketing strategies such as SEO, email marketing, social media, and advertising to attract more than 1 million yearly visitors to company website. Grew email marketing list from zero to 40,000 subscribers in 5 years.Ten-years of copywriting experience: e-books, published book, online classes, marketing emails, sales copy, web copy, blog posts, articles, and social media content.Featured in Better Homes and Gardens, Family Circle, Redbook, All You, Midwest Living, USA Today, RealSimple.com, and Huffington Post. Blogger for Franklin Covey, developed sponsored posts for Office Max, 3M and The Container Store and led Facebook chat for Better Homes and Gardens. Company spokesperson for media interviews via phone, radio, and live television. Built and engaged an online community using social networking/emerging media such as forums, blogging, Twitter, Facebook, Pinterest, email marketing campaigns, and YouTube.

Greater St. Louis Area

Promoted twice in 5 years: Manager Database Operations (1999-2001)Director Database Operations (2001-2002)Senior Director Account Services (2002-2004) Directed 7-person team responsible for managing database-driven pharmaceutical advertising programs that generated over $50 million in revenue per year. Interviewed, hired, trained, established objectives, conducted performance evaluations, created professional development plans, and coached team members.Managed multiple projects simultaneously in fast-paced deadline driven environment. Reduced the learning curve for new employees by 50% by formalizing the training process and upgrading ideal candidate profile. Spearheaded process improvement projects which minimized database errors resulting in $700,000 cost avoidance compared to the prior year.

Greater St. Louis Area

Supervisor Product Labeling & Graphics (1997-1999)Managed team of graphic designers, content coordinators, and proofreaders responsible for the creation of medical device packaging, labeling, and instruction manuals. Set up new department, defined staff responsibilities, hired employees, wrote procedures and defined workflow. Managed project to update multi-lingual labeling for approximately 400 medical products within 10 months to meet new regulatory guidelines. Ensured labeling was compatible with in-plant printing processes and packaging specifications.Developed and maintained project schedules and prioritized department workflow. Created a labeling strategy; presented to and received approval from Executive Committee members.Collaborated with Regulatory Affairs, Marketing, Manufacturing and Medical Affairs to determine labeling requirements and project priorities.Packaging Engineer / Project Engineer (1991 – 1997)Managed packaging and cost savings projects for medical device manufacturing facilities.Identified project steps, evaluated cost effectiveness of proposed options, created schedules, managed timelines and collaborated with cross-functional team members. Evaluated the cost effectiveness of various bar coding methods, analyzed the impact on plant operations, and researched labeling and ink-jet equipment vendors. Designed and specified packages for sterile, disposable medical products including corrugated boxes. Optimized container design to minimize shipping and sterilization costs.