Anne-Catherine Philippe Email & Phone Number

Lyon, Fr

Lyon, Auvergne-Rhône-Alpes, France

- Joined the Leadership and Management Committee with responsibility for developing and implementing a successful Marketing strategy for the group at a European level. - Steered the group's Product Development, Digital, Customer Relationship, and Technical Support departments. - Built a 17-person multicultural in-house team located in 3 different countries: Fra,ce, Germany and Spain. - Developed the commercial and economic performances of all branded product ranges. Drive the innovation launches for chemicals as well as automated treatment electronic devices. - Strengthen the European technical support teams including aftersales service and customer training. - Generated extraordinary added value to the company with marketing initiatives, which were significant growth drivers.

Lyon, Auvergne-Rhône-Alpes, France

- Implemented a business-oriented marketing strategy: capture of shares of market, growth of the numeric distribution thanks to product enhancement and innovation.- Oversaw group projects: range extensions, search for growth opportunities, product-to-service opportunities.- Elevated the French B-to-B customer relationship through dedicated programs, digital services, training, and support services.

Lille, Hauts-De-France, France

I developed the group's activities on new distribution channels and markets looking for market growth share. My objective was to generate incremental revenues and margins in the short, medium, and long term for the company in the detergent and hygiene segments. My achievements : I performed studies and recommendations on new products and marketing concepts for the conquest of new markets and new distribution channels. In 10 months, I was able to launch a range of DIY hygiene products dedicated to professionals on a new channel. My greatest achievement: I conceived and launched Starwax The Fabulous a new brand of "vintage" type cleaning products in the Group's historical channels and in new channels. This brand has been for the last 10 years a flagship of the company. The range is made of essential household products such as black soap, bicarbonate soda, and concentrated white vinegar in a spray. The concept is receiving a large success among distributors and end-users.

Lille

Responsible for strategic and operational marketing of 3 brands distributed through DIY chains, garden centers, and traditional drugstores:- KAPO: Household insecticides- SoluVert: Ecological household products- DYLON: Fabrics dyesMain realisations- Revitalized the brands by redefining their marketing mix and modernizing their graphic identity to enhance alignment with positioning and increase appeal to end-users.- Achieved revenue growth and contribution margins above market average, with increased digital and value distribution and market share expansion.=> KAPO became #1 in its markets within 2 years.=> Soluvert (now Starwax Soluvert) was the pioneer brand with an ecological promise to be distributed in DIY and specialist stores.

Libreville, Gabon

Responsible for the development (in terms of revenue and number of references) of the Wines of Current Consumption and local Mineral Waters ranges.Acted as the local liaison for the growth of the Orangina brand in collaboration with Cadbury Schweppes’ strategic marketing teams.Main missions:Developed and executed key growth strategies, including the creation of Business Plans.Designed and implemented advertising campaigns (including TV) and promotional activities (such as roadshows) in partnership with agencies in France and locally.

Nice, Provence-Alpes-Côte D’Azur, France

I elaborated with the team members of the agency, creatives, and strategists, communication strategies for customers in Food, Collectivities, and Health Care. I drafted recommendations and coordinated the internal debriefings.

Sophia-Antipolis, France

Didgets Inc. was a pioneering startup based in Sophia Antipolis, specializing in innovative e-marketing solutions for brands and their web agencies. We developed and launched a Beta solution that garnered attention from notable clients, including the Siemens Group and several e-marketing agencies. Our solution, which leveraged behavioral data collection and analysis, was well-received by our beta testers for its innovation and effectiveness. Despite the promising feedback and initial success, the bursting of the internet bubble hindered our ability to secure a second round of funding, limiting our expansion ambitions.Main missions: Drafting the marketing concept, its audience, its USP and its business model. Collaboration in drafting the business plan.Customer approach and presentations.

Master Degree In Marketing & Communication Strategy (Dess), Information Et Communication, Obtained The Diploma With Distinction.

Master, Business, Management, Finance, Marketing, Bac+5

Activities and Societies: Member of the Student Office. Communications Officer.

College/University Preparatory And Advanced High School/Secondary Diploma Program, Clermont-Ferrand Business School Integration

French Hs Diploma, Science Major "C Serie", Obtained With Distinction