• Achieved net profitability and sustained business throughout the Covid pandemic and the reopening of the F&B industry • Achieved $0 debt 6 months after the reopening of the F&B industry in Hong Kong• Negotiated with landlords and trail blaze a lean effective business model to survive• Build, recruit, and lead a team of 30+ personnel, including shop managers, bar supervisors, marketing/pr team, and general hires. At peak 3 locations with 40+ employees• Build VIP relationships with clients and implemented CRM systems to track, build and retain a large database for sales/marketing team• Established a work culture of accountability to drive operational excellence and lead initiatives to improve staffing coverage and increase team morale• Established relationships with major alcohol suppliers to strategise a yearly calendar of events and collaborations to convert into an increase in sales• Manage Sales and Marketing direction to be inline with company vision• Manage all aspects of store operations for a F&B business, oversee P&L valued at $10M

•Successfully planned and executed over 15 collaborations with major Hong Kong festivals/events. (Clokenflap, Formula-E, Genting HK, and Ultra HK Etc.)•Created and budget a yearly plan to collobrate with operation team to convert into sales•Focused on increasing brand awareness and increasing in house traffic•Tracked, analyzed, and reported data on digital marketing campaign performance•Maintained ongoing communications with sales reps and leaderships

• Worked to advance a positive supply chain and powerful logistics networks.• Effectively negotiated to reduce direct costs of logistics• Initiate shipments for over 10 origins.• Handled customer claims for problems or losses.