Allison Campbell Email and Phone Number
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As a certified digital marketing professional with over nine years of experience, I am passionate about creating and executing digital marketing strategies. I currently lead the social media strategy for the Greater Philadelphia YMCA, managing 40+ accounts across multiple platforms and achieving impressive results in click-through, impression, and engagement rates.In addition to my social media expertise, I also have skills in marketing strategy, website management, email marketing, paid advertising, blog writing, and analytics. I enjoy working with diverse teams and clients, and I am always eager to learn new tools and techniques to improve my performance and outcomes. My goal is to use my digital marketing skills to connect with and inspire communities, and to support the mission and vision of the organizations I serve.
Greater Philadelphia Ymca
View- Website:
- philaymca.org
- Employees:
- 863
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Digital Marketing SpecialistGreater Philadelphia YmcaPhiladelphia, Pa, Us
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Digital Marketing AssociateGreater Philadelphia Ymca Mar 2021 - Present✓ Completed Emerging Leaders Program✓ 23% growth in social post impressions from 2022 - 2023✓ 20% improvement in social post engagement rate from 2022 - 2023• Lead social media strategy for over 40 accounts across multiple social media platforms • Work with location teams to guide and capture content and discover additional content opportunities.• Train location teams in best practices for capturing photo and video.• Write and create content for the organization's website.• Create multi-channel content calendar and production schedule around trends, keyword research, and data
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Marketing CoordinatorTo Love A Canine Rescue, Inc. Aug 2020 - PresentVolunteer Marketing Coordinator (July 2023 - Present)Co-Race Director, Annual 5k Fundraiser (May 2022 - Present)Volunteer Marketing Team Member (October 2020 - July 2023)✓ Created and facilitated the roll-out of project management system✓ Increased 5k fundraiser net revenue by over 50% over 2022 event• Contribute to social media, website, and digital marketing strategy including online fundraising, content creation, branding, and analytics• Collect and analyze website data• Project manage larger event fundraisers including planning, strategy, fundraising, logistics, and reporting• Create and manage paid social ads• Write content for the monthly e-newsletter• Create the annual report document• Manage Google account including review response and post creation• Co-Lead annual 5k Fundraiser• Assist the team in the creation and design of the annual calendar• Help oversee and organize social media and website volunteer teams -
Marketing ConsultantFreelance Oct 2020 - Nov 2022✓ Managed social media and content strategy for a pet treat company✓ Created comprehensive brand guidelines for financial organization✓ Created and trained corporate teams on social media usage, templated graphics, & content strategy✓ Created marketing plans including social media, website, blog writing, & reputation managementMarketing support varied by client. After the client discovery meeting, support plans included any of the following:• Content strategy• Instructional guides and content templates• Website management• Social media management• Content creation• Email strategy• Blog writing and optimization• Strategy consultation
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Digital Marketing SpecialistPet Valu Mar 2020 - Jan 2021✓ Increase Facebook follower growth of 67.4k (29.8k followers in 2015 to 97.2k followers in 2020)✓ Increase Instagram follower growth of 11.5k (280 followers in 2015 to 11.7k followers in 2020)✓ Improve unique OR by 3-20% & unique CTR by 0.6-3% through targeted email campaigns and content✓ Facilitated usage of new Task Management platform for departmental use✓ Updated vendor campaign proposal options and request processPromoted from Digital Marketing Coordinator, my role includes:• Manage, grow & analyze U.S. Pet Valu social media strategy, content, & campaigns- both organic & paid• Manage Campaigns & Projects with outside vendors; coordinate assets internally• Manage email database & campaigns including briefing of emails, targeted deployment list pulls, & overall strategy• Work with development team to create landing pages, update content, and feature promotions• Write optimized blog content for feature on website, email & social• Maintain store listings, business information, & reputation management across online presence• Campaign analysis & post mortem reporting• Conduct competitor research in current & future markets• Support Marketing Department & cross-functional teams in various projects including company & office events & conferences -
Digital Marketing CoordinatorPet Valu Mar 2016 - Mar 2020Wayne, PaRecently promoted from Marketing Intern,my role includes:• Manage U.S. Pet Valu social media platforms and presence including connecting with, responding to, and servicing customers and partners• Work with Facebook, Twitter, Instagram, Pinterest, Google+, Yelp, and other platforms to manage and grow company presence• Develop and Distribute Email Campaigns consistent with monthly themes and initiatives• Develop and Approve overhead messaging consistent with monthly themes and initiatives• Conduct competitor research in current and future markets• Support Marketing Department in various projects crucial to departmental success• Develop and approve overhead messaging campaigns in coordination with monthly themes and promotions• Conduct research on competition in current and future markets• Support Marketing Department in various projects crucial to departmental success
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Marketing InternPet Valu Jul 2015 - Feb 2016Wayne, Pa• Develop event promotion, in-store marketing and merchandising instructional materials• Create and manage U.S. Pet Valu social media platforms including connecting with, responding to, and servicing customers• Work with Facebook, Twitter, Instagram, Pinterest, Google+, Yelp, and other platforms to manage company presence• Assist with creation and distribution of digital and email marketing campaigns• Support Marketing Department in various projects including assisting store managers with store promotional events
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CoachDynamite Lacrosse Sep 2012 - Sep 2019Limerick, Pa• Responsible for all facets of team management including game and practice plans and parent, player, and official communications. • Explain and demonstrate skills sets with primary focus on defensive and midfield techniques.• Observe and analyze player performance to continue to master skill sets and develop techniques.• Coached at both middle and high school age groups.• Participated in coaching at numerous summer camps organized by Dynamite Lacrosse Club
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CoachOwen J. Roberts School District Jun 2011 - Jul 2014Pottstown, Pennsylvania• Participated in coaching and leading drills of all focuses to small groups of elementary to high school age players• Led camp-wide defensive demonstrations and techniques• Taught private lessons to attack player focusing on shooting, dodging, and transition drills -
Sales AssociateNike Jun 2009 - Jan 2014Pottstown, PaACE (Athlete Committed to Excellence) Award Winner -July 2009• Trained in register activities, product sales, product knowledge, stockroom activities, store appearance standards• Onboard and train new employees
Allison Campbell Skills
Allison Campbell Education Details
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Marketing
Frequently Asked Questions about Allison Campbell
What company does Allison Campbell work for?
Allison Campbell works for Greater Philadelphia Ymca
What is Allison Campbell's role at the current company?
Allison Campbell's current role is Digital Marketing Specialist.
What is Allison Campbell's email address?
Allison Campbell's email address is ac****@****alu.com
What is Allison Campbell's direct phone number?
Allison Campbell's direct phone number is +161022*****
What schools did Allison Campbell attend?
Allison Campbell attended Bloomsburg University Of Pennsylvania.
What are some of Allison Campbell's interests?
Allison Campbell has interest in Civil Rights And Social Action, Advertising Campaigns, Environment, New Product Technology And Improvements, Supply Chain, Poverty Alleviation, Science And Technology, Sports Of All Kinds, Hiking, Disaster And Humanitarian Relief.
What skills is Allison Campbell known for?
Allison Campbell has skills like Teamwork, Social Media, Leadership, Microsoft Office, Marketing, Public Speaking, Marketing Strategy, Sales, Customer Service, Lacrosse, Social Networking, Product Marketing.
Who are Allison Campbell's colleagues?
Allison Campbell's colleagues are Swabra Salim, Husain Shakir, Jazzlyn Mendez, Yolanda Holt, Susan Greenbaum, Devon Boston, Colin Klauder.
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2diligent-us.com, dtsi.com -
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Allison Campbell
Project Coordinator At Commonwealth Electrical Technologies In The Energy Efficiency DivisionWorcester, Ma1lowes.com -
4gmail.com, state.gov, gmail.com, mcc.gov1 +170347XXXXX
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Allison Campbell
Corporate Marketing And Communications | B.A. In Comparative Literature, Uc BerkeleySan Francisco Bay Area2gmail.com, gigsky.com2 +165052XXXXX
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