Allison Campbell Email & Phone Number

Philadelphia, Pa, Us

✓ Completed Emerging Leaders Program✓ 23% growth in social post impressions from 2022 - 2023✓ 20% improvement in social post engagement rate from 2022 - 2023• Lead social media strategy for over 40 accounts across multiple social media platforms • Work with location teams to guide and capture content and discover additional content opportunities.• Train location teams in best practices for capturing photo and video.• Write and create content for the organization's website.• Create multi-channel content calendar and production schedule around trends, keyword research, and data

Volunteer Marketing Coordinator (July 2023 - Present)Co-Race Director, Annual 5k Fundraiser (May 2022 - Present)Volunteer Marketing Team Member (October 2020 - July 2023)✓ Created and facilitated the roll-out of project management system✓ Increased 5k fundraiser net revenue by over 50% over 2022 event• Contribute to social media, website, and digital marketing strategy including online fundraising, content creation, branding, and analytics• Collect and analyze website data• Project manage larger event fundraisers including planning, strategy, fundraising, logistics, and reporting• Create and manage paid social ads• Write content for the monthly e-newsletter• Create the annual report document• Manage Google account including review response and post creation• Co-Lead annual 5k Fundraiser• Assist the team in the creation and design of the annual calendar• Help oversee and organize social media and website volunteer teams

✓ Managed social media and content strategy for a pet treat company✓ Created comprehensive brand guidelines for financial organization✓ Created and trained corporate teams on social media usage, templated graphics, & content strategy✓ Created marketing plans including social media, website, blog writing, & reputation managementMarketing support varied by client. After the client discovery meeting, support plans included any of the following:• Content strategy• Instructional guides and content templates• Website management• Social media management• Content creation• Email strategy• Blog writing and optimization• Strategy consultation

✓ Increase Facebook follower growth of 67.4k (29.8k followers in 2015 to 97.2k followers in 2020)✓ Increase Instagram follower growth of 11.5k (280 followers in 2015 to 11.7k followers in 2020)✓ Improve unique OR by 3-20% & unique CTR by 0.6-3% through targeted email campaigns and content✓ Facilitated usage of new Task Management platform for departmental use✓ Updated vendor campaign proposal options and request processPromoted from Digital Marketing Coordinator, my role includes:• Manage, grow & analyze U.S. Pet Valu social media strategy, content, & campaigns- both organic & paid• Manage Campaigns & Projects with outside vendors; coordinate assets internally• Manage email database & campaigns including briefing of emails, targeted deployment list pulls, & overall strategy• Work with development team to create landing pages, update content, and feature promotions• Write optimized blog content for feature on website, email & social• Maintain store listings, business information, & reputation management across online presence• Campaign analysis & post mortem reporting• Conduct competitor research in current & future markets• Support Marketing Department & cross-functional teams in various projects including company & office events & conferences

Wayne, Pa

Recently promoted from Marketing Intern,my role includes:• Manage U.S. Pet Valu social media platforms and presence including connecting with, responding to, and servicing customers and partners• Work with Facebook, Twitter, Instagram, Pinterest, Google+, Yelp, and other platforms to manage and grow company presence• Develop and Distribute Email Campaigns consistent with monthly themes and initiatives• Develop and Approve overhead messaging consistent with monthly themes and initiatives• Conduct competitor research in current and future markets• Support Marketing Department in various projects crucial to departmental success• Develop and approve overhead messaging campaigns in coordination with monthly themes and promotions• Conduct research on competition in current and future markets• Support Marketing Department in various projects crucial to departmental success

Wayne, Pa

• Develop event promotion, in-store marketing and merchandising instructional materials• Create and manage U.S. Pet Valu social media platforms including connecting with, responding to, and servicing customers• Work with Facebook, Twitter, Instagram, Pinterest, Google+, Yelp, and other platforms to manage company presence• Assist with creation and distribution of digital and email marketing campaigns• Support Marketing Department in various projects including assisting store managers with store promotional events

Limerick, Pa

• Responsible for all facets of team management including game and practice plans and parent, player, and official communications. • Explain and demonstrate skills sets with primary focus on defensive and midfield techniques.• Observe and analyze player performance to continue to master skill sets and develop techniques.• Coached at both middle and high school age groups.• Participated in coaching at numerous summer camps organized by Dynamite Lacrosse Club

Pottstown, Pennsylvania

• Participated in coaching and leading drills of all focuses to small groups of elementary to high school age players• Led camp-wide defensive demonstrations and techniques• Taught private lessons to attack player focusing on shooting, dodging, and transition drills

Pottstown, Pa

ACE (Athlete Committed to Excellence) Award Winner -July 2009• Trained in register activities, product sales, product knowledge, stockroom activities, store appearance standards• Onboard and train new employees