Ana Carolina Dias Email & Phone Number

State Of São Paulo, Brazil

Campinas, São Paulo, Brasil

São Paulo, Brazil

During my journey at Bluefields Accelerator, I actively contributed to the organization's success by executing a range of marketing activities with a strategic and results-oriented approach:Formulated and executed strategic roadmaps to align product vision with business objectives, ensuring the delivery of value-added solutions.Demonstrated strong leadership skills by effectively managing and guiding talented teams to successfully plan and implement project tasks within stringent timelines.Employed agile methodologies to drive continuous improvement, employing iterative testing and evaluation to optimize results.Collaborated closely with cross-functional teams to devise sales funnel strategies and execute A/B tests, enhancing conversion rates and customer engagement.Regularly evaluated performance metrics on a weekly and monthly basis, leveraging data-driven insights to inform future marketing strategies.Oversaw the creation of compelling marketing collateral, including copy, images, videos, and emails, ensuring consistency and brand messaging alignment.Conceptualized brand identity, developing a distinct graphic style and tone to be employed across various communication channels.Strategically planned, implemented, and monitored sales and marketing strategies to elevate brand visibility and drive product promotion.Innovated marketing and communication initiatives, recommending and coordinating the implementation of creative solutions to capture audience attention and engagement.Throughout my journey at Bluefields, I consistently demonstrated a profound commitment to delivering impactful marketing campaigns and driving business growth. By leveraging a diverse skill set and strategic mindset, I played a pivotal role in elevating the brand's presence and fostering customer engagement.

Niagara-On-The-Lake, Ontario, Canada

In my capacity as a member of the Research and Innovation team at Niagara College, I undertook a diverse range of activities that leveraged my expertise in research and marketing to address real-world challenges faced by small and medium-sized businesses. Throughout my journey, I actively contributed to various research projects with a primary focus on marketing and promotion. Some key areas I specialized in include:Strategic promotional planning: Collaborated with industry partners to devise effective promotional strategies aligned with business objectives.Market research: Conducted comprehensive market research to gain insights into consumer behavior, industry trends, and competitive landscapes.Marketing plan development: Played a pivotal role in crafting marketing plans tailored to specific business needs and target markets.Target market identification: Employed market segmentation techniques to identify and define target markets, facilitating precise targeting and messaging.Competitive analysis: Conducted thorough competitive analysis to identify market opportunities and develop effective positioning strategies.Integrated Marketing Communication (IMC): Developed IMC strategies to ensure consistent and impactful communication across various channels.As a member of the Research and Innovation team, I actively collaborated with the Research Project Manager, Research Leaders, and Industry Partners. This involved regular meetings to discuss project progress, align objectives, and provide valuable insights. I maintained meticulous records of completed tasks, ensuring the collection, organization, and accessibility of vital project information.Additionally, I prepared and disseminated findings through comprehensive reports, impactful presentations, and engaging meetings. By effectively communicating research outcomes, I facilitated knowledge transfer, enabling industry partners to make informed decisions and drive their marketing initiatives forward.

Campinas, São Paulo, Brasil

Webliv delivers Marketing & Sales Education for small and medium businesses.- Maintain ongoing communication with the sales team to facilitate understanding of ICPs and how to make sales using a proper persuasion strategy.- Training, engaging, and developing talented teams.- Management of multidisciplinary teams, such as Traffic, Content Marketing, Copywriting, and Design.- Organizing processes and developing a structure to facilitate team performance.- Identifying and analyzing critical success indicators such as CAC, CPL, Conversion Rate, ROI, ROAS, LTV, always ready to adapt to strategies when necessary.- Conducting A/B Tests using metrics to track performance and scale potential sales funnel.- Building and monitoring ICP, constantly identifying customers' pains and needs, focusing on delivering continuous value.

Campinas, São Paulo, Brasil

Development and implementation of communication strategies for retail, creation of visual merchandising projects, training of sales teams among other activities focused on the expansion and consolidation of the brand with the final consumer through the point of sale.

Campinas, São Paulo, Brasil

Support in the development and implementation of a retail brand for the optical network (Óptica Iris), the visual merchandising project for performance in a retail network, training for the sales team, support in the development of advertising campaigns for own brand of eyeglasses.

Valinhos, São Paulo, Brasil

Assistance in the creation and production of retail communication materials: photographing merchandise, design of offer brochures, design of newspaper ads, among others.

Diploma Of Business, Sales And Marketing

Master Of Business Administration - Mba, Branding - Brand Management

Bachelor'S Degree, Marketing