Ana Carolina Dias

Ana Carolina Dias Email and Phone Number

Gerente de Marketing @ Cooperflora
State of São Paulo, Brazil
Ana Carolina Dias's Location
Campinas, São Paulo, Brazil, Brazil
Ana Carolina Dias's Contact Details

Ana Carolina Dias work email

Ana Carolina Dias personal email

n/a
About Ana Carolina Dias

Ana Carolina Dias is a Gerente de Marketing at Cooperflora. She possess expertise in marketing analytics, communication, digital marketing, advertising, strategic planning and 14 more skills. She is proficient in English. Colleagues describe her as "Ana is a talented marketer with great experience in both market research and creative design. During her time on my team, she supported many small businesses in their growth, taking the time to understand their needs, their business model, and create tailored solutions. Her creativity for branding and design is strong, always listening to the partner, and providing solutions that ensures the brand remains the vision of the company while also speaking the market they are entering. Having Ana on your team is an asset to any organization." and "I had the immense pleasure of working closely with Carolina during our time as Business Research Assistants at BCIC, and I can confidently say that she is an exceptional colleague and an invaluable asset to any team. From the moment we were both recruited together, it was evident that Carolina brought a wealth of knowledge and expertise in marketing and branding, thanks to her extensive experiences in Brazil. Despite holding the same title, I quickly recognized her as a mentor figure in my professional journey. Carolina graciously shared her insights and patiently guided me through the intricacies of the field, helping me gain a deeper understanding of our work. Carolina's creativity in marketing and branding is truly unparalleled. Her recommendations consistently left the entire team in awe. She has an innate ability to think outside the box, delivering spot-on strategies and innovative solutions that greatly impressed our clients. Carolina's contributions brought immense value to our projects, and her expertise was evident in every aspect of her work. However, it is not just Carolina's professional prowess that sets her apart. She is an incredibly kind, generous, and down-to-earth individual. Always willing to lend a helping hand, Carolina went above and beyond to support her colleagues. She had a remarkable way of providing comfort, encouragement, and wisdom to those around her, which made every day in the office a little brighter. Her words of motivation and her ability to uplift others were truly inspiring. Working with Carolina was an absolute pleasure. Her positive attitude and collaborative nature fostered a supportive work environment, where everyone felt valued and appreciated. She consistently demonstrated her dedication to the team's success and was always willing to go the extra mile to achieve our goals. Carolina is an exceptional professional and a genuinely wonderful human being. Her expertise in marketing and branding, combined with her kind-hearted nature, make her a standout colleague. I wholeheartedly recommend Carolina for any opportunity that aligns with her skills and expertise. She will undoubtedly make a positive impact and be a valuable asset wherever she goes."

Ana Carolina Dias's Current Company Details
Cooperflora

Cooperflora

View
Gerente de Marketing
State of São Paulo, Brazil
Employees:
145
Ana Carolina Dias Work Experience Details
  • Cooperflora
    Gerente De Marketing
    Cooperflora
    State Of São Paulo, Brazil
  • Santa Costura De Todos Os Panos
    Head De Marketing
    Santa Costura De Todos Os Panos Jun 2024 - Present
    Campinas, São Paulo, Brasil
  • Aceleradora Bluefields
    Head Of Growth & Branding
    Aceleradora Bluefields Aug 2021 - Present
    São Paulo, Brazil
    During my journey at Bluefields Accelerator, I actively contributed to the organization's success by executing a range of marketing activities with a strategic and results-oriented approach:Formulated and executed strategic roadmaps to align product vision with business objectives, ensuring the delivery of value-added solutions.Demonstrated strong leadership skills by effectively managing and guiding talented teams to successfully plan and implement project tasks within stringent timelines.Employed agile methodologies to drive continuous improvement, employing iterative testing and evaluation to optimize results.Collaborated closely with cross-functional teams to devise sales funnel strategies and execute A/B tests, enhancing conversion rates and customer engagement.Regularly evaluated performance metrics on a weekly and monthly basis, leveraging data-driven insights to inform future marketing strategies.Oversaw the creation of compelling marketing collateral, including copy, images, videos, and emails, ensuring consistency and brand messaging alignment.Conceptualized brand identity, developing a distinct graphic style and tone to be employed across various communication channels.Strategically planned, implemented, and monitored sales and marketing strategies to elevate brand visibility and drive product promotion.Innovated marketing and communication initiatives, recommending and coordinating the implementation of creative solutions to capture audience attention and engagement.Throughout my journey at Bluefields, I consistently demonstrated a profound commitment to delivering impactful marketing campaigns and driving business growth. By leveraging a diverse skill set and strategic mindset, I played a pivotal role in elevating the brand's presence and fostering customer engagement.
  • Niagara College Research & Innovation
    Business Researcher Assistant
    Niagara College Research & Innovation Mar 2022 - Jan 2023
    Niagara-On-The-Lake, Ontario, Canada
    In my capacity as a member of the Research and Innovation team at Niagara College, I undertook a diverse range of activities that leveraged my expertise in research and marketing to address real-world challenges faced by small and medium-sized businesses. Throughout my journey, I actively contributed to various research projects with a primary focus on marketing and promotion. Some key areas I specialized in include:Strategic promotional planning: Collaborated with industry partners to devise effective promotional strategies aligned with business objectives.Market research: Conducted comprehensive market research to gain insights into consumer behavior, industry trends, and competitive landscapes.Marketing plan development: Played a pivotal role in crafting marketing plans tailored to specific business needs and target markets.Target market identification: Employed market segmentation techniques to identify and define target markets, facilitating precise targeting and messaging.Competitive analysis: Conducted thorough competitive analysis to identify market opportunities and develop effective positioning strategies.Integrated Marketing Communication (IMC): Developed IMC strategies to ensure consistent and impactful communication across various channels.As a member of the Research and Innovation team, I actively collaborated with the Research Project Manager, Research Leaders, and Industry Partners. This involved regular meetings to discuss project progress, align objectives, and provide valuable insights. I maintained meticulous records of completed tasks, ensuring the collection, organization, and accessibility of vital project information.Additionally, I prepared and disseminated findings through comprehensive reports, impactful presentations, and engaging meetings. By effectively communicating research outcomes, I facilitated knowledge transfer, enabling industry partners to make informed decisions and drive their marketing initiatives forward.
  • Webliv By Conrado Adolpho
    Head Of Marketing
    Webliv By Conrado Adolpho Jul 2013 - Dec 2020
    Campinas, São Paulo, Brasil
    Webliv delivers Marketing & Sales Education for small and medium businesses.- Maintain ongoing communication with the sales team to facilitate understanding of ICPs and how to make sales using a proper persuasion strategy.- Training, engaging, and developing talented teams.- Management of multidisciplinary teams, such as Traffic, Content Marketing, Copywriting, and Design.- Organizing processes and developing a structure to facilitate team performance.- Identifying and analyzing critical success indicators such as CAC, CPL, Conversion Rate, ROI, ROAS, LTV, always ready to adapt to strategies when necessary.- Conducting A/B Tests using metrics to track performance and scale potential sales funnel.- Building and monitoring ICP, constantly identifying customers' pains and needs, focusing on delivering continuous value.
  • Espectro Consultoria
    Communication Expert
    Espectro Consultoria Jan 2011 - Dec 2013
    Campinas, São Paulo, Brasil
    Development and implementation of communication strategies for retail, creation of visual merchandising projects, training of sales teams among other activities focused on the expansion and consolidation of the brand with the final consumer through the point of sale.
  • Grupo Tecnol
    Senior Marketing Analyst
    Grupo Tecnol Jan 2008 - Dec 2010
    Campinas, São Paulo, Brasil
    Support in the development and implementation of a retail brand for the optical network (Óptica Iris), the visual merchandising project for performance in a retail network, training for the sales team, support in the development of advertising campaigns for own brand of eyeglasses.
  • Supermercados Caetano
    Marketing Communications Assistant
    Supermercados Caetano Jan 2006 - Jan 2007
    Valinhos, São Paulo, Brasil
    Assistance in the creation and production of retail communication materials: photographing merchandise, design of offer brochures, design of newspaper ads, among others.

Ana Carolina Dias Skills

Marketing Analytics Communication Digital Marketing Advertising Strategic Planning Online Advertising Marketing Design Thinking Brand Strategy Copywriting Digital Teamwork Management Publicidade Online Analytical Skills Marketing Communications Problem Solving Marketing Strategy Copywriting Desenvolvimento De Produtos

Ana Carolina Dias Education Details

Frequently Asked Questions about Ana Carolina Dias

What company does Ana Carolina Dias work for?

Ana Carolina Dias works for Cooperflora

What is Ana Carolina Dias's role at the current company?

Ana Carolina Dias's current role is Gerente de Marketing.

What is Ana Carolina Dias's email address?

Ana Carolina Dias's email address is ad****@****lege.ca

What schools did Ana Carolina Dias attend?

Ana Carolina Dias attended Niagara College, Faculdades Integradas Rio Branco, Esamc.

What skills is Ana Carolina Dias known for?

Ana Carolina Dias has skills like Marketing Analytics, Communication, Digital Marketing, Advertising, Strategic Planning, Online Advertising, Marketing, Design Thinking, Brand Strategy, Copywriting Digital, Teamwork, Management.

Who are Ana Carolina Dias's colleagues?

Ana Carolina Dias's colleagues are Pamela Cristina Paula, Jessica Bastos, Jaqueline Felipe Alves Pego, Bruna Donzellini Martins, Gabriel Barbosa, Rodrigo Lessa, Tainá Gonçalves.

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