Andrea Castiglioni work email
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Andrea Castiglioni personal email
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I'm an experienced digital strategist and project director with an extended track record crafted through a collaborative leadership style.As a strategist I orchestrate solutions based on the real needs of clients, on data and with a creative and innovative touch, but always with the client's business objectives in mind.As a project director, I bring together and coordinate the resources for successful projects by managing the key operational processes and constantly assessing the quality of the delivery.My ability to stay abreast of evolving market trends and disruptive technologies allows me to drive innovative solutions that will help clients maintain their competitive edge.An engaging and articulate communicator, I am able to clearly convey complex information and propose novel solutions to build consensus with key project stakeholders, including high-value clients and executive leadership. A selection of my key qualifications includes:- Building digital strategies with a data-driven foundation and with a keen eye on key business drivers but also with a creative and innovative touch.- Leading digital projects on all of their aspects. Strategy, feasibility study, designing, cost estimate and offering, delivering, ongoing management, success evaluation and KPI analysis. I bring most value on marketing oriented projects or where complex or innovative technologies are required.- Analyzing business processes and convert them in functional requirements and UX/UI models to test ergonomics, identify interface contents and ultimately to steer the development process.- Presenting and negotiating project proposals to clients and key stakeholders.Specialties: Digital mkt strategy, Project management, Technical liaison, digital development
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Cto And CsoUnicornxMilan, It -
Cto & CsoUnicornx May 2023 - PresentMilan, Lombardy, ItalyAs CTO and Chief Strategy Officer of Unicornx, I am focusing on using data-driven insights to assess the market and identify competitive advantages, as well as scanning business and technology trends that can create opportunities to ensure growth and competitiveness through innovation. -
Coo & Head Of Digital StrategyIc-Digital Jan 2020 - PresentMilan Area, Italy -
Head Of DigitalFcb Milan Jan 2018 - Jan 2020Milan Area, ItalyDefine global vision and strategy in support of business and digital goals. Devise and implement a continuous education programme focused on tech trend and contamination opportunities. Structure and improve production flow among actors of the agency that resulted in increasing efficiency and reducing costs. Design and execute full revision of price point and calculation processes to drive market offering. Plan, update, and direct digital production activities of the agency. Key Projects:- New Rigoni di Asiago International Web Sites: Designed and co-ordinated the delivery of new multi-country brand and product website. Formulated internal growth digital plans and implemented strategy to transform the web presence in a full CRM tool while evolving in a community and e-commerce platform.- The Online Presence of the Continental group (all its Brands and BUs): Led all branding across the web and social. Managed and supervised digital project activities related to the Italian web site. Steered efforts to develop new editorial website, deliver OLA and social campaigns, as well as manage content for the websites and of social channels community management.- Innovative Communication in Pharma: Built digital experience in the pharmaceutical sector, developed an innovative communication strategy for Bayer with the “Il battito del cuore” campaign, now in second instalment.- E-Gap Mobile App: Delivered charging services based on E-gap mobile application for electric vehicles on the go. -
Sr Digital Project Manager & StrategystLeo Burnett Jan 2012 - Dec 2017Milan Area, ItalySenior Digital Project Manager & Strategist, 2012 – 2017 Streamlined all aspect of digital operations to ensure key completion of project tasks. Developed and adopted dynamic project approach to meet “classic” budget, schedule, and quality constraints in an advertising agency. Built and organised complex, award-winning campaigns to expand market growth. Defined and applied overall digital strategy and conceptualised internal growth project ideas that maximised client value. Key Achievements:- Samsung Smart Windshield. Managed project from inception to completion for designing and prototyping of a new integrated heads-up display for motorbikes. - McDonald’s Italy digital presence: Ensured timely delivery and execution of various innovative retail projects within budget and time constraints.- The “Collective map” project: Created and presented complex interactive applications in the Alitalia-Etihad pavilion during the 2015 Expo in Milan.- Samsung Maestros Academy: Established and ran a video tutoring platform to deliver training for young people on the basics of ancient crafts. The project had several spinoffs. For instance, for the award-winning Smart Bike project, delivered an actual bike prototype with state of the art safety features.- A CRM solution for Braun: Adopted and proposed CRM solutions including designing of rules and creating workflows for Braun.- The” Beauty of a Second”: Designed, delivered and ran this award-winning initiative for Montblanc (an UG video content platform) with a keen attention to detail & quality. -
Head Of Technology, Mobile Marketing Initiatives DirectorDandelio Nov 2008 - Dec 2011Milan Area, ItalyHeld full accountability for optimisation of the clients’ list. Led the process from small social media applications to full-fledged CRM system and from tactical, marketing-oriented apps to enterprise apps, on mobile, web and POS.Main focus was on strategic consultancy on mobile marketing initiatives and iPhone applications designing & development.Key Achievement:- Secured and managed significant projects from Samsung, Universal, and Boehringer Ingelheim within budget and given timeframe. -
Head Of TechnologyG2 Milan Jan 2001 - Oct 2008Milan Area, ItalyEntered in G2 Milan (formerly Grey Interactive Italia) as a solution analyst, my responsibilities extended in time. On 2007, as Head of Technology, I was in charge of the management of the Digital projects of the agency. My main responsibilities were:• Resources coordination and integration with the clients’ IT departments and occasionally with other consultancy or system integration firms.• Business process analysis and production of the documents (such as technical annexes and functional layouts) required to steer the development process.• Solutions definition and offering, especially when new technologies were involved.• New technologies evangelization, both internally and toward clients.The projects I worked on ranged greatly in technologies and goals, usually with international clients such as Vodafone Turkey (community platform), Luna Rossa by Prada (ecommerce & media center platform) , FIAT Auto (proprietary CMS & webs in all markets).
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New Technologies Consultant & AnalystInferentia Dnm 1996 - Dec 1999Milan Area, ItalyNew technologies analyst/researcher/IT consultant, focusing mainly on interactive interfaces, dynamic web applications and server-side publishing applications. -
It ConsultantFreelance; Self-Employed It Professional Jan 1990 - Nov 1999Milan Area, ItalyWorked as a consultant to various companies such as the International Milan Fair, Riag, Milano Assicurazioni, Esselunga, Novartis, in the following fields:• Software development.• Internet/intranet sites creation• CAD programming and integration with other applications, • Teaching/tutoring on CAD and business automation software.
Andrea Castiglioni Skills
Andrea Castiglioni Education Details
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Civil Engineering
Frequently Asked Questions about Andrea Castiglioni
What company does Andrea Castiglioni work for?
Andrea Castiglioni works for Unicornx
What is Andrea Castiglioni's role at the current company?
Andrea Castiglioni's current role is CTO and CSO.
What is Andrea Castiglioni's email address?
Andrea Castiglioni's email address is ca****@****ail.com
What schools did Andrea Castiglioni attend?
Andrea Castiglioni attended Mip-Politecnico Di Milano.
What are some of Andrea Castiglioni's interests?
Andrea Castiglioni has interest in Technical Diving.
What skills is Andrea Castiglioni known for?
Andrea Castiglioni has skills like Digital Strategy, Digital Marketing, Project Management, Mobile Devices, Social Networking, It Strategy, Web Development, Online Advertising, Mobile Marketing, E Commerce, Strategy, Marketing Communications.
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