Ariana Barbour Email & Phone Number

San Antonio, Texas Area

• Direct strategic brand alignment and implementation for the organization
• Develop, implement, and oversee annual communications/marketing plan
• Create and direct design of all printed materials including brochures, biannual newsletters, fact sheets and training materials
• Update content and messaging of the Meals on Wheels website that has over 5,000 users a month
• Manage social media platforms, creating content, and maintain an average engagement rate of 2.4% on Facebook, Twitter, LinkedIn, and Instagram
• Oversee a team dedicated to print and digital marketing and communications efforts

San Antonio, Texas Area

• Created communication and marketing plans, advertising initiatives; media plans/partnerships; and presentations
• Wrote and edited promotional literature, newsletters, direct marketing, and digital marketing projects, ensuring all creative marketing materials adhered to brand guidelines
• Managed and monitored social media platforms
• Analyzed marketing & competitive data, using findings to support marketing strategy development
• Executed design and delivery of email marketing campaigns, e-newsletters, invitations etc.
• Developed branding and content for special events and signature projects

San Antonio, Texas Metropolitan Area

• Facilitated and coordinated client projects, including websites, print, tv and radio advertising, and digital design
• Managed project hours and media spend to adhere to client budgets
• Compiled and provided estimates for client project work requests
• Began and maintained social media presence for Anderson Marketing Group
• Researched and developed social media strategies for clientsClient Experience
• B2C Client Experience oHigher Education-Alamo Colleges oCasual Dining- Zio’s oAgriculture- San Antonio Steel Company oNon-profit- Medical Center Alliance/South Texas Medical Center, San Antonio Medical Foundation, The.

San Antonio

• Supervised production schedule and assign staff to projects to ensure completion in a timely manner
• Managed client projects from inception to completion- primarily website production
• Wrote, proofread, formatted and bound client proposals
• Trafficked print media placement Client Experience
• B2C Client Experience oCivic- City of Cibolo oFinance- Black Swan oHealth Care- WellMed/Physician’s Health Choice
• B2B Client Experience oBusiness Management- Execupay oConstruction- Arkel International oHealth Care- Sevocity

San Antonio Texas

• Supervised media trafficking and buying for clients in print and television
• Assigned staff to projects to ensure completion in a timely manner
• Managed client projects from inception to completion
• Wrote, proofread and formatted client proposals and quotations
• Client Experience, all B2C oRetail- Scooter Store oNon-profit- San Antonio Zoo, San Antonio International Piano Competition, Magik Theatre

M.A., Advertising

B.S., Public Relations

Activities and Societies: Public Relations Student Society of America, UF Reitz Union Board Film Committee