Branding is where great design finds emotional resonance. Where aesthetic discovers substance, functionality gets a soul, and RTBs grow a heart. Branding is what happens when form and function go out for happy hour and come back six hours and three pitchers later with an inarguably insightful plot to take over the world.There may be competing products, but branding is the story you tell the world—and nobody else has your story. I believe creative is grounded in the strategic thinking that builds brands for growth and collaborate closely to uncover the ownable insights unique to a business, then tell that story at every touch point through craft and killer design.You’re about your brand, and ACB is about business-changing, spirit-driven creative. Feels like we should make this a thing.