Founded January 2014, Creative Fish Studio is a full-service communications firm dedicated to furthering the missions of nonprofits and unique brands through fresh, strategic and creative marketing. We work closely with lay and professional leadership from organizations of all sizes to develop cost-effective communications plans that meet both short and long-term goals. Our services include:Design, Identity, Brand Development, Digital Solutions, Messaging, Marketing and Communications Plans, Video Production and Photography, Public Relations, Advocacy, Assessment and Consulting

The President is the Chief Executive Officer (CEO) of the organization and is appointed by and serves at the pleasure of the Board of Directors. The CEO has the overall responsibility for the complete and ultimate success of the chamber organization. The CEO shall direct the company in accordance with the policies and bylaws of the chamber. The CEO shall manage all resources (including staff and volunteer efforts) of the chamber to match efforts of the strategic direction set forth by the Board, as well as advancing the growth and prosperity of all chamber members. The CEO is responsible for a full range of events, projects, and activities including, but not limited to, creation and coordination of programs, coordination of signature and member events, organizational structure and procedures, income and expenditures, maintenance and growth of the membership, employment, supervision of staff, interpretation of policy, fiduciary responsibility, long range planning, and demonstration of leadership through involvement and participation. The CEO also acts as the Executive Director of the Hermosa Beach Chamber Foundation (formed in 2021) which exists to fund and support local community events.

First as the Director of Communications and now as the Creative Director, I have been responsible for the timely production of all design and marketing for three campuses, six schools, two camps, two food pantries and a booming adult programming schedule to 8,000+ members. I have thoughtfully lead and often hands-on designed everything from print collateral to user-friendly websites, from social media marketing plans to street pole banner advertising, from new brands to an ambitious $150M capital campaign. :: Built communications department from scratch to a 5-person team:: Launched four new user-based dynamic custom websites (see "Projects") :: Implemented fresh Identity Guide and Program that includes eight sub-brands and styleguide:: DESIGN credits: Annual reports, school brochures, programming guides and large-scale marketing efforts (incl street banners, print advertising, invitations, tickets, posters, banners):: E-MARKETING wins: Organized e-blast system that includes over 150 email newsletters/eblasts sent annually; designed custom HTML templates; increased open rates to 35% (Temple) and over 70% (schools):: WEB highlights: 2,500 registered website users with custom profile data integrated with Blackbaud Raiser's Edge; 17,000 visitors monthly at wbtla.org; trained dozens of employees and volunteers to use the Blackbaud NetCommunity CMS system; launched live streaming for services, concerts and events:: SOCIAL highlights: Created and managed seven Facebook public pages and inspired 23 Facebook groups; manage two Vimeo pages; a Youtube page; two Instagram accounts; three Twitter accounts; a Yelp account (5-star rating!):: VIDEO production: Conceptualized and oversaw the production of multiple videos to document construction process and support a capital campaign:: MEDIA relations: Increased Temple publicity from “infrequent” to monthly features in local and US publications, including The LA Times, The New York Times and LA Magazine.

Prior to launching Creative Fish Studio LLC with two partners--enabling an expanded suite of services--I spent 10 years delivering communication design solutions to small businesses and nonprofit clients. As the sole proprietor and creative strategist/graphic artist behind JG originals, I successfully created identities and developed brands and websites for lawyers, therapists, gyms, educational experts, artists, designers and more. I also produced publications for larger nonprofits such as Bet Tzedek Legal Services, Jewish Family Services, The Harriet Buhai Center and D.A.R.E. America.