Andrea Cantú Email & Phone Number

• Discovery of new markets, products and services.
• Define the value proposition for clients & candidates.
• Design and optimization of our working methodology.
• Guide and support the C-level in their initiatives and strategic projects.
• Define and monitor experiments and special projects.
• Look after the strategic roadmap in order to achieve the company's vision.MASTERED SKILLS: Strategy, Management, Persuasive Communication.

• Recruit and supervise Country Managers of 6 international offices in Mexico, Spain, Chile, France, Colombia & Peru.
• Create and supervise P&Ls of Chile, Colombia and Peru.
• Boost team growth: from 1 to +400 employees.

• Evangelize companies about UX, and the importance of creating a deep collaboration between IT, Sales, Marketing and Business Intelligence departments.
• Help companies align business goals with users needs, taking into consideration the scope and resources available to design or redesign a digital product.
• Assist design and development teams who want to make their digital products more easy to use, intuitive and friendly by applying the best practices of usability, interaction design, content, and information architecture.
• Coached the team with a Lean approach, researching and validating before developing, saving them time, money and effort.

• Started the training division, engaging 5 country offices and coordinating +25 international coaches.
• Designed, launched, and oversaw 13 UX Training Programs, totaling +1,000 hours of training for more than 800 people in Mexico, Chile, Colombia, Ecuador and Peru.

• Founded and chaired Fundwise, a software as a service (SaaS) startup dedicated to simplify online fundraising and compliance for NGOs in Mexico.
• Won the 1st place worldwide for the Intel Global Challenge at Silicon Valley under the category Computing for Social Innovation.
• Prepared financial reports for potential investors.
• Conducted +30 interviews with investors to raise and manage the seed round of Fundwise.
• Accelerated by 500 Startups.
• Interviewed and recruited top tier engineers for the development team.

• Conducted one-on-one user feedback sessions and focus groups with business analysts at Oracle Open World in order to test gamification concepts.
• Analyzed usability testing results, co-wrote evaluation reports and redesign Fusion Applications Help Portal.
• Published Uses of Smartphones by Digital Natives: The Case of “Within Generation” Differences presented at the UXPA 2013 in Washington, D.C.
• Designed and patented a gamification application used by +130 people attending the Applications UX Gamification Design Jam at Oracle’s HQ.
• Co-authored US PATENT: Method and Mechanism for Implementing a Gamification Application.MASTERED SKILLS: Researching, Analyzing, Reporting.

• Conducted design workshops with clients in order to understand business goals, identify user needs and determine technical possibilities.
• Collaborated in usability testing, and heuristic evaluations.
• Participated in expert reviews and provided recommendations to improve the client's website usability.
• Redesigned E-commerce, Government and Content based websites, E-learning platforms, and Intranets.
• Wrote interface and interaction specifications reports for development teams.
• Monitored implementation processes with the client’s content, design and development teams.

Master Of Science - Ms, Human Factors In Information Design

Postgraduate Diploma, People Analytics

Summer Course, Technology Entrepreneurship

Postgraduate Diploma, Digital Marketing

Courses, Marketing And Advertising

Bachelor Of Arts - Ba, Visual Design With Business Concentration

• Honors Program member • Vicepresident for International Students Group