Elite performers are experts in their own craft, whether that’s running global companies or running a hundred meters. However- they aren’t necessarily experts when it comes to overcoming dips, bursting through plateaus, generating explosive performance breakthroughs or instilling their levels of enthusiasm and intensity to their teams. That’s what I do. I am an expert in elite performance, in what drives excellence, and how to activate, achieve and then expand your potential to achieve it.I have partnered with organisations to generate billions in profit in business, generate world champions in sport, and enhance operational capability in elite military units. I’ve presented case studies on these successes at Harvard, Oxford, MIT and Princeton.Everyone one that excels does so through aligning with a specific set of principles - whether they realise it or not. These principles enable them to get better faster and capitalise on their ambition, talent and effort. Through aligning with as many of these principles as possible we can stack probability so high in your favour that success becomes almost inevitable across time.My role is to accelerate excellence for the individuals and organisations I care for, manage and lead. I caught fire researching the casual mechanisms that enable outlier individuals and organisations to excel. The good news is that performance is never a coincidence. I unearthed a controllable, predictable, actionable and repeatable system for achieving excellence. As far as I’m concerned every time anyone, anywhere gets better at anything the world wins. My aim is to democratise access to these principles so we can all get out there and make the things that matter to us all get better faster.I love the study of the outlier, principle based thinking, expanding perceptions of potential, being effective over efficient, clinical execution, radical transparency, extreme ownership and those whose default setting is to find a way. I hate chasing efficiencies, excessive talking, politics, bureaucracy, incompetence, and failures of ineptitude. Reach out if you want to talk about excellence, talent, potential and ultimately winning. There’s nothing better than spending time with people who want to disrupt, solve root cause problems, make things better and who prioritise delivering results over talking about their plans. *James A. King is an operating name for ACEX International Limited