Art Vrecenak, Phd, Ms, Mba Email & Phone Number

Chester Springs, Pennsylvania, United States

Rapid Commercialization Partners optimizes commercial readiness for emerging and established biotechnology companies to maximize revenue potential and directly impact time to value.

Chester Springs, Pa

In an increasingly cost-constrained pharma and device world, Access Acumen LLC provides extensive Branded and Generic pharma and device experience to assist clients in development of reimbursement and coding strategies and development and implementation of tactical plans for launch products, as well as inline products, related to Organized Customer access and reimbursement and product life cycle management. Access Acumen can guide your Brand's Value Proposition Development and Communication… Show more In an increasingly cost-constrained pharma and device world, Access Acumen LLC provides extensive Branded and Generic pharma and device experience to assist clients in development of reimbursement and coding strategies and development and implementation of tactical plans for launch products, as well as inline products, related to Organized Customer access and reimbursement and product life cycle management. Access Acumen can guide your Brand's Value Proposition Development and Communication, along with the Development of conceptual models for communication of Cost-Effectiveness and Budget Impact for launch and in-line products. Products at any stage of development, from pre-clinical to post-launch, including those being considered for asset acquisition, can benefit from informed evaluations of access and reimbursement issues. Show less

Conshohocken, Pa

Partnering with key internal stakeholders, develop and manage market access strategies, including value drivers, clinical development input, pricing, and contracting, ensuring connection and synergy between the U.S. and O.U.S. strategies.

Malvern, Pa

Marketing, portfolio development, and strategic planning for Qualitest, generic pharmaceutical division of Endo Health Solutions.- Responsible for collaboration and integration with other Endo Business Units- Led and coordinated the process that delivered the 5 year Strategic Plan for the Business Unit- Refined the R&D portfolio evaluation and selection process and the product launch process to drive the incorporation of higher value, more profitable assets within the R&D program… Show more Marketing, portfolio development, and strategic planning for Qualitest, generic pharmaceutical division of Endo Health Solutions.- Responsible for collaboration and integration with other Endo Business Units- Led and coordinated the process that delivered the 5 year Strategic Plan for the Business Unit- Refined the R&D portfolio evaluation and selection process and the product launch process to drive the incorporation of higher value, more profitable assets within the R&D program and reduced time to market following approval- Developed and delivered quarterly Business Unit updates for senior management to share on analyst calls Show less

Chadds Ford, Pa

Leader of the Managed Markets marketing team, with responsibility for strategy, tactics, analytics, and pull through and push through activities with organized customers, supporting overall brand strategies.- Hired and trained three people to establish the Segment Marketing function in the newly reconstituted Managed Markets team at Endo- Reoriented team efforts to support the new Endo Strategic Focus on delivering integrated health solutions in the market and rebranded Segment… Show more Leader of the Managed Markets marketing team, with responsibility for strategy, tactics, analytics, and pull through and push through activities with organized customers, supporting overall brand strategies.- Hired and trained three people to establish the Segment Marketing function in the newly reconstituted Managed Markets team at Endo- Reoriented team efforts to support the new Endo Strategic Focus on delivering integrated health solutions in the market and rebranded Segment Marketing as Strategic Customer Solutions- Developed modeling tools for account executives for evaluation of access opportunities- Trained the Field Sales Teams on key Managed Markets concepts- For key Brands, developed and implemented an innovative contact program with an external vendor using remote resources to provide access messages to key Health Care Practitioner office personnel. This resulted in ROIs of 4:1 to 10:1, depending on the program, and provided enhanced access for Sales Representatives in difficult-to-see physician offices- Developed and deployed several tools that Office Based Sales Representatives could bring to physician offices with detailed product access information at the Health Plan and PBM levels- Was internally recruited to serve on key strategic project defining the Endo Health Solutions model and the associated implementation plan- Following the purchase of Indevus Pharmaceuticals, led the training for and management of the Specialty Product Reimbursement function within Endo Show less

Nutley, Nj

Developed platform for expanded Managed Markets presence for Roche in anticipation of the launch of BONIVA- Defined the Customer Marketing role for Roche Customer Planning and Contracting Customer Managers and trained 5 people to fill that role- Worked with Account Executives to incorporate Customer Managers into members of Account Teams, to bring the clinical and financial modeling expertise to customer discussions- Team efforts resulted in significant improvement of Roche ratings… Show more Developed platform for expanded Managed Markets presence for Roche in anticipation of the launch of BONIVA- Defined the Customer Marketing role for Roche Customer Planning and Contracting Customer Managers and trained 5 people to fill that role- Worked with Account Executives to incorporate Customer Managers into members of Account Teams, to bring the clinical and financial modeling expertise to customer discussions- Team efforts resulted in significant improvement of Roche ratings in the HIRC customer ranking of Pharmaceutical companies and their account teams- Generated the financial modeling for determining the appropriate contracting approach for BONIVA with key customers Show less

West Point, Pa

Positions of increasing responsibility, including Field Sales Representative, Health Economics Analyst, Product Manager, Clinical Development Senior Manager, prior to Managed Care positions.Within Managed Care, beginning in 1996, implemented contract and marketing strategy within assigned accounts to drive increased profitable access for the Merck portfolio of products- Designed and delivered GPO training for Hospital Sales Representatives to improve pull through of Hospital… Show more Positions of increasing responsibility, including Field Sales Representative, Health Economics Analyst, Product Manager, Clinical Development Senior Manager, prior to Managed Care positions.Within Managed Care, beginning in 1996, implemented contract and marketing strategy within assigned accounts to drive increased profitable access for the Merck portfolio of products- Designed and delivered GPO training for Hospital Sales Representatives to improve pull through of Hospital formulary positions for key Merck Acute Care and Chronic Care products- Developed innovative launch strategy for CANCIDAS- Developed innovative hospital strategy for ZOCOR- Developed innovative engagement strategy for Disproportionate Share Hospitals, resulting in the establishment of dedicated National Account Executive position to call on these unique customers- Consistently called upon to manage large key accounts, including Premier (GPO), Humana (Health Plan), Prime Therapeutics (PBM), and AdvancePCS (PBM)- Worked closely with Legal and Contract Management teams to consistently implement financially sound, legally compliant agreements with customers- Developed customer level sales forecasts and worked with Field Sales to meet/exceed targets- Managed GPO/Hospital Customer a Service Center Show less

Mba, Marketing

Activities and Societies: Beta Gamma Sigma

Phd, Forest Micrometeorology

Ms, Ornamental Horticulture

Bs, Plant Science