Amanda C. Email & Phone Number

Sydney, New South Wales, Australia

I am a content and market strategist, with a particular passion for technology, learning design, strategic leadership and agile solutions. I closely monitor commerce and technology trends, popular culture, and new communication techniques to provide valuable marketing intelligence and content analysis and recommendations for authors, publishing houses and small businesses.I have over 20 years of experience working in the language industry, with a strong command of both native and target languages, and specialising in cultural intelligence, quality research, editing, translation, transcription and reviewing capabilities. My current skill-set focus on beta reading, proofreading, revision, developmental editing and critique of original and translated texts to improve flow, structure, readability and market positioning of fictional and technical manuscripts. Key work experience• Freelance Marketing and Content Strategist since Dec 2019. • Beta Reader for Elemental Editing Services in Melbourne, Australia.• Contributor for online magazine Elephant Journal since Mar 2019.• Editor and Writing consultant since Jul 2018

Sydney, New South Wales, Australia

Over 20 years of experience working in the education industry. My current skill-set has a strong focus on learning design, agile training solutions, classroom innovation with an emphasis on task-based activities, gamification, capability development and change management. Key work experience:• Casual and Relief ESL teacher for Lexis English since Dec 2019.• CELTA certified ESL teacher since Jun 2018.• Private ESL teacher in Autralia since Jan 2007.• ESL teacher and Instructional Design Assistant in Brazil for various schools from Jun 1998 to Dec 2006.• Specialist in General English, Business English, Exam Preparation and Literacy.Key responsibilities:• Analyse, design, develop, implement and evaluate both online (LMS and non-LMS environments) and face-to-face lessons, training material as well as course syllabus, from structural to task-based learning activities. • Enhance learners performance through the development of skills check, role, drill and modelling activities, as well as simulations and gamification learning experiences (both in eLearning and classroom contexts)• Monitor student’s performance to identify knowledge gaps in a timely fashion; suggest and design the appropriate learning experience and techniques to fill those gaps.• Manage classrooms of up to 25 students, from Elementary and Intermediate (A1 – B2) to Advanced (C1-C2) from diverse linguistic backgrounds (Japanese, Chinese, Thai, German, Czech, Russian, Romance languages, etc.) and ranging from five to 60+ years old.• Cultivate strong relationships with my students as well as design structured lessons and programs for online and face-to-face teaching to maintain long-term student commitment until they effectively achieve their goals. • Application of adult learning theories, instructional methodologies, the ADDIE model and curriculum mapping strategies for teaching online, hybrid and face-to-face lessons for private and international school students.

Sydney, Australia

With over eight years of experience in the IT and manufacturing industries as a trusted adviser for a busy Marketing Department, my primary employment focus was on strategic leadership, market research and consultancy with an emphasis on monitoring, evaluating and communicating the progress and positions of companies in specific technology trends such as Smart Workspace, MDS, Print, Cloud computing and systems infrastructure for specific strategic portfolio development. Key responsibilities:• As a member of the Marketing Leadership Team, my key responsibilities included companywide strategic leadership, market analytics, and management of key marketing projects, directly reporting to the CMO and the CEO.• I prepared and defined the high-level project objectives and constraints for the company’s CRM (Salesforce) re-implementation projects across the company.• Lead Market Intelligence Researcher for Ricoh’s New Value Generation (NVG) development team. The NVG team main focus was to carve out a B2B digital enablement space within the collaboration (video conferencing and remote meeting capabilities) and connectivity (carriage services, system infrastructure, cloud and network services) markets for Ricoh Australia.• Marketing Product Owner for Ricoh’s BI dashboard’ project responsible for the deployment of QlikView and QlikSense to the business. Investigated tools such as Tableau, Power BI, and Domo.• Subject Matter Expert and Coordinator for the Marketing Department biannual business and portfolio launch review for headquarters in Japan. • Management of internal and external project stakeholders, including the CEO, all departmental heads, as well as key corporate managers. • Management of industry intelligence providers such as Gartner, Forrester, IDC, and IBISWorld.• Analysis, design, development and delivery of the marketing intelligence insights monthly report with robust modelling, charts, and graphs to facilitate executive-level decision-making.

Over eight years of experience in agile methodologies and internal project rollout for the Marketing and Sales Department at Ricoh Australia. My primary focus was on driving continuous improvement through analysis of technology, processes and implementation of agile values. I have strong project management knowledge of Scrum, Prince2, PMP, Kanban and BPM with internal rollout experience of BI, LMS, CRM, ERP, HR, QMS, Marketing automation and PM tools and platforms. Key responsibilities:• Elicited, identified and compiled technical and functional business and change management requirements; formulated and organised user stories, developed business process maps, managed project backlog as well as facilitated daily scrums, sprint planning and retrospective workshops.• Closely monitored project budgeting, resources and forecasting.• Product Owner and System Administrator for the Marketing Department’s ERP unit and subsequent Product and Quote (CPQ) in-house system. • Subject Matter Expert during the design, development and deployment of CPQ, responsible for analysis and design of the product lifecycle across multiple strategic portfolios and cross-functional teams; Ricoh recognised my efforts with a Service Award for the delivery of this project.• Coordinated with the Marketing, Sales, Operations and Finance teams the development and upload of CPQ’s price lists, product specifications, product guides, and content marketing for the company’s external and internal stakeholders• Responsible for the delivery of CPQ’s learning management unit for internal end-users within the business’ LMS. Worked closely with the L&D team as a Product Owner to design, develop and deliver goal-oriented activities, training videos, user guides, and performance assessments s well as change management protocols. • Responsible for Sales & Marketing product budgeting and forecasting analysis, providing robust modelling, charts, and graphs to facilitate executive-level decision-making.

Brasilia, Brazil

Brasília, Federal District

Worked in the copy-editing team of Senator Darci Ribeiro’s The Brazilian People: The Formation and Meaning of Brazil, first published in 1995.