Acee L. Email & Phone Number

Ortigas

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

- Manages brand communication projects and digital marketing initiatives that drive online visibility, brand awareness, customer engagement, and ultimately, business growth through various digital channels such as website and social media.- Digital Strategy Development: Creates and executes a comprehensive digital marketing strategy that is backed by data-driven insights and aligned with overall marketing goals and objectives. Identifies key messaging and optimal digital channels to maximize reach and impact towards target audience.- Project Management: Oversees simultaneous digital marketing initiatives through detailed project planning and collaboration with stakeholders, team members, and external partners. Supervises the entire project lifecycle, ensuring that high quality benchmarks are met and brand consistency is maintained.- Analytics and Reporting: Utilizes web analytics tools such as Google Analytics and Meltwater to track, measure, and analyze the performance of digital marketing campaigns in order to generate reports with actionable insights for continuous improvement of the company's digital marketing efforts.- Content Marketing: Oversees the development and execution of engaging content for the company's social media channels. Ensures content aligns with the brand voice and resonates with the target audience.- Search Engine Optimization (SEO): Leads SEO efforts to improve organic search rankings, increase website traffic, and enhance online user experience.- Social Media Management: Develops and implements social media strategies to grow the company's online presence, engage with the audience, and manage brand reputation. Monitors social media metrics and uses insights to refine strategies.- Creative Ideation: Conceptualizes and articulates visual and textual elements of activation and communication materials, and recommends appropriate communication mediums that cater to the target market

- Supervised newly hired civilian employees within the organization by providing effective guidance and mentorship, facilitating their smooth integration into the team, and equipping them with the necessary skills and knowledge to excel in their roles- Participated and presented on behalf of the AFP at various prestigious forums, including diplomatic round table discussions, planning and preparation sessions, and military briefings- Supported strategic planning initiatives and effectively managed multiple ongoing projects through the development of a comprehensive strategic calendar which led to the successful execution of simultaneous projects- Awarded Best Civilian Employee for fostering collaboration with the AFP's foreign counterparts in bilateral projects that have significantly strengthened diplomatic relationships between our country and other nations

- Assumed a range of key responsibilities encompassing communication-related tasks, operational support, data management, information reporting, and various other duties that contributed to the seamless functioning of operations and ensured the smooth flow of critical information- Conducted extensive research and analysis for the production of comprehensive and informative briefing materials, situation reports, special reports, and development reports focusing on the regions of interest under monitoring- Proactively identified pain points within the operations process and actively formulated insightful project recommendations to the management for enhancing workflow efficiency and driving process improvement that led to substantial improvements in operational results

Philippines

- Produced a compelling series of interview videos aimed at promoting the esteemed Korean Studies Program and providing Atenean students with valuable insights into Korean culture and language- Created a range of promotional materials, both in print and digital formats, to effectively promote the educational seminars and lectures organized by the Korean Studies Program across the Ateneo de Manila campus

- Provided logistical support and assistance to the American Historical Collection to ensure the timely organization and proper preservation of the library’s archival collections, which include a variety of media, including documents, maps, photographs, and historical records- Catered to the needs of students and professors by facilitating their search for relevant books, sources, and other accessible library materials crucial to their research or field of study- Conducted comprehensive tours for Atenean freshmen and visiting guests, showcasing the extensive facilities and services offered by the university libraries

Makati, Philippines

- Produced copy and design for a variety of projects including print, web, mobile, video, and social media, working closely with the accounts team to brainstorm ideas and articulate messaging towards a specific target audience- Created storyboards to visualize the team's proposed stories and to explain our ideas clearly and effectively to clients at agency pitch meetings- Participated in the ideation processes that developed creative concepts for ad campaigns, social media content, and event activations