◙ Held direct accountability for overseeing all marketing & product strategy efforts, including creating digital demand generation, refreshing / revamping / transforming branding and unique positioning and creating product roadmap based on customer, market and competitor analysis.◙ Building and executing campaigns to support specific marketing objectives across different segments to bolster Product awareness, consideration & differentiation in support of overall strategic marketing plan.◙ Formulating and executing long term vision and strategy of the products portfolio while leading the planning and execution of market and brand growth; monthly and quarterly basis brand review and monitoring. ◙ Developing an overall digital marketing strategy through campaign implementation.◙ Building, leading, and managing a team of Digital Marketing Managers/Executives.◙ Setting-up digital marketing KPIs and monitoring team progress, ensuring digital marketing campaign & organizational objectives are met.◙ Keeping a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge◙ Communicating on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up◙ Tracking and measuring the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI◙ Constantly striving to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness.

Strategic Marketing and Planning l Brand Development l Global Business Expansion Brand Awareness l Demand Generation l Increase Conversion Rate◙ Strategic Product Marketing◙ Marketing Operation◙ Digital Transformation◙ People: Quality Management & Development◙ Brand Development◙ Global Business Development - Healthcare - IT & AI

Branding I Techno - commercial Marketing l Strategic Branding l Business Growth◙ Account management: Responsible for the development and execution of marketing strategy, including positioning, promotion, sales, marketing initiatives and launch planning to build awareness and demand for new products ◙ Empowerment of Field Force: Implemented weekly E-Shikshan (techno-commercial) training, created Product visual aids, LBLs, FAQ booklets, video and detailed story, weekly success story mailers etc.◙ Butterfly- Metamorphosis Campaign: Ideated & implemented butterfly project which leads the cumulative growth of the product portfolio by 11%◙ Business analysis and Sales Forecasting – Analyzed current market growth patterns, identified target products and benchmarked against the competition, estimated product segment demand and sales trends ◙ Inventory Management – Coordinated with Production Planning, sales, and channel partners to ensure prompt availability of products◙ Lead management: Supported lead management initiatives for field staff, periodically compared leads and market mapping to identify untapped potential◙ Strategy & tactics: Designed product promotional and positioning strategies to grab more market share◙ Digital Marketing: Designed wireframe and contents for Reliance Medlab and Revamped website of Reliance Life Sciences

Key Achievements◙ Contributed towards the increase in the market share from 5% to 21 % for Clinical Instrument, Reagents, and Consumables◙ “Old is Gold but New is Diamond “campaign had grabbed the market share of Clinical chemistry analyzer by 13%.◙ Launched Meril at your door step, Merilizer at a glance and LTAP program which led the cumulative growth of diagnostic products by 23%◙ Launched Specific Protein Assay analyzer and Coagulation analyzer based on market research and profitability analysisKey Activities◙ Account Management: Responsible for the development and execution of marketing strategy, including positioning, promotion, sales, and marketing initiatives and launch planning to build awareness and generate demand for current and new products◙ Complaint Management: Worked closely with R&D, Logistics, Finance & production team for complaint management and provided the timely solution leading to increased customer satisfaction and productivity◙ Media Management: Handled external agencies while executing trade shows, publishing advertisements and articles in monthly magazines ◙ Product Life Cycle Management: Managed product life cycle for current & future products by conducting market research through on-going visits to customers and non-customers ◙ Product launch: Planned and launched new products based on market research and customer’s unmet need◙Campaign & Event Management: Initiated & implemented measured the key marketing initiatives, including campaign, CMEs and various conferences to meet strategic business unit goals within budget ◙ Empowerment of Sales Team: Provided techno-commercial training, Product visual aids, LBLs, FAQ booklets, video and detailed story, etc.

Key Achievements◙Created a responsive market-driven increased market share 22% to 47 % in 2.8 years for Premium SAA range and reagentsKey Activities◙ Launched new products based on market demand and profitability analysis◙ Developed strategy and appropriate media plan to periodically review the success of the inputs◙ Drove a solution set across development teams (primarily Development and marketing communications) through market requirements, product contract and positioning◙ Organized and participated in various conferences, conducted regular CME's, Customer training to increase the overall brand image of the product and the organization.◙ Planned and Designed promotional material, promotional video, tools to support the sales /marketing objectives with cost-effectiveness.◙ Digital marketing and web portal updating◙ Developed and maintained relationships with KOLs