• Analyzed market trends and customer data to inform strategic marketing decisions, optimizing campaign performance and budget allocation to increase ROI and support growth initiatives.• Led the development and execution of cohesive digital content strategies, managing the full lifecycle to ensure alignment with brand voice and quality standards, resulting in improved online reviews, customer retention, and brand visibility.• Created and implemented social media playbooks and brand guidelines adopted company-wide, ensuring consistent branding across all digital platforms.

- Spearheaded storytelling and brand messaging strategies, fostering engagement with diverse audiences, including Gen Z prospective students, parents, and influencers, leading to measurable increases in enrollment interest.-Developed social media playbook and brand guidelines used by University stakeholders- Produced and managed multimedia content across social, digital, and web platforms, driving impactful marketing campaigns aligned with institutional goals.- Provided strategic counsel to the AVP of Marketing & Communications, contributing to crisis communications, media relations, and editorial initiatives beyond the scope of social media.- Leveraged data insights to refine marketing strategies, increasing campaign effectiveness and ensuring alignment with audience needs and institutional objectives.- Built and led a high-performing team of two full-time staff and 10 student employees, mentoring team members and fostering a culture of collaboration, creativity, and accountability.- Developed and delivered training programs to University staff, enhancing the consistency and quality of brand voice and copy across departments.- Managed competing priorities and tight deadlines in a fast-paced environment, consistently delivering high-impact results.

• Managed and created content for Frito-Lay’s flagship social media channels.• Content development and community engagement focused on the company’s portfolio transformation and corporate social responsibility efforts.• Collaborated with global teams on campaign rollouts.• Created always-on editorial content calendar process.

• Developed strategic plans and messaging following organizational re-branding, labor strike, and executive leadership changes.• Overhauled the organization's social media strategy and spearheaded campaigns that grew their social media footprint exponentially. Followers on Instagram increased by 825%, Twitter by 335%, and Facebook by 333%. The club’s Snapchat account is ranked 10 out of 30 in the NHL in terms of followers.• Created posts that generated positive national attention from media outlets ranging from ESPN’s SportCenter to BuzzFeed.•Collaborate with Corporate Sponsorship department to generate revenue through sponsored social media campaigns.• Track performance of social media initiatives to create best practices and provide various departments with data to present to prospective partners.• Produce content for DallasStars.com• Work cross-functionally with all departments in the organization to create social media ticket sales initiatives, maintain brand consistency, and proper communications strategy.• Collaborated with the National Hockey League in the design of the mobile app and redesign of the organization’s website.

Contractor Multimedia Producer at The Marketing Zen Group, a full-service digital marketing firm.• Executive producer for Shama.TV- A web series that offers a fresh look at business and tech.• Daily duties include producing, shooting, and editing episodes for ShamaTV, booking guests for episodes, and shooting and editing videos for various Marketing Zen Group clients.

□ Coordinate, produce, edit, and write news stories for the team website and television shows□ Edit videos for the video board inside Cowboys stadium□ Shoot video of practices.

□ Acquire copyrights of online videos by negotiating with content owners, then selling the content to local and national media outlets.□ Manage social media platforms□ Write blogs and maintain the website

One man band reporter and producer for KTAL NBC 6. I shoot, edit, write and produce all of my own stories. I also produce the weekend newscasts and fill in when necessary during the week.

I served as a utility worker for the "3-D" crew as part of ESPN's 3-D coverage of the NBA Finals in Dallas. I helped in setting up audio and video connections and assisted in preparing the American Airlines Center for live broadcasts.

I was in charge of making sure everyone and everything was in the correct spot during a live broadcast of "Mike and Mike in The Morning." I was in direct contact with the director and served as his eyes and ears on the set. I had to use time management skills and communicate effectively to make sure the talent and director were on the same page.

I served as News Director for the Emmy winning campus television station called ntTV. I oversaw over 25 reporters and photographers. I also worked and collaborated with over 100 of ntTV's student volunteers to produce eight live newscast a week during the semester. I also produced, wrote, shot, and edited my own news stories

Served as utility worker for ESPN's production of super bowl week coverage in the Dallas/ Fort Worth area. I helped set up and take apart sets as well as assisting other employees with audio and video set ups.