Ceren Acar Email & Phone Number

Berlin, De

Top of funnel conversion optimization (landing pages, app onboarding), App Store Optimization (ASO CRO)

Berlin Area, Germany

Berlin, Germany

Lima Province, Peru

Sinba is a social enterprise that seeks to give a new meaning to waste through the creation of a circular system. My team assisted Sinba in aligning their social missions with economic goals as part of Social Impact Project with ESMT Berlin. • Executed a stakeholder analysis through multiple meetings with different stakeholders to understand the needs of each parties & look for opportunities to create more value to our partners• Conducted an industry analysis through information gathered by having interviews with different stakeholders and research about waste management, meat and feed industry• Executed a status quo analysis to provide realistic recommendations and evaluate the impact of “doing nothing now”• Identified multiple strategic opportunities by evaluating the profitability and social contribution of the various links of the value chain

Berlin Area, Germany

TD Reply is an international business consultancy for data-driven innovation and marketing.• Analyzed various data sources to derive technology, society, consumer and industry trend insights for clients in different industries • Supported the research, content development, creation of trend reports for clients on topics such as Human Machine Interfaces (HMI), AI, Quantum Computing, IoT and Future of Mobility

Berlin Area, Germany

The Distributed Commerce team owned an internal checkout and payment product to enable Zalando to promote and sell its products on social media channels and conversational products. I was working in a sub-team, Conversational Commerce, which was responsible for developing and launching conversational commerce products. • Provided support to the strategy and development of two chatbot products by market, customer and product research• Developed a product launch and customer acquisition strategy by identifying entry points for penetration to Zalando bots• Collaborated with internal stakeholders to run multi-touchpoint and through-the-funnel campaigns and analyzed each• Monitored test performance, setup Dashboard KPIs and provided frameworks and channel relevant input to product and engineering team to ensure high-quality discussions• Increased retention by 40% and the number of unique users by %410 by innovative user acquisition and promotion strategies

Istanbul, Turkey

A location-based social search mobile app, through which you can meet people via playing games• Managed the global marketing efforts and communications with the partners such as Google and Facebook • Analyzed data from variety of analytical tools including Google Analytics; tracked and reported performance of growth initiatives; presented reports to measure traffic against 8 KPIs and optimize app design to increase user engagement• Developed and executed on the product localization and launch plan for expansion to Brazil • Managed Facebook ads, AdWords ads and App Store Optimization (ASO) targeting 3 to 5 countries• Developed product positioning and messaging that resonate with our target buyer personas and collaborated with engineering team to develop new product features to accelerate user growth and/or engagement

Istanbul, Turkey

• Coordinated all operations regarding marketing communications such as press management, organizing events, social responsibility projects, video & production and forming content for all platforms• Developed strategy for a new brand image in social media

Istanbul, Turkey

A b2b IoT company, which provides innovative solutions for food and beverage industry• Oversaw establishment of marketing department and drove development of content strategy, media planning, and social media interactions via Facebook, Twitter and Instagram.

Istanbul, Turkey

• Assisted in the Onkology department rounds and attended sessions with Psk.Burcu Subaşı

Istanbul, Turkey

Istanbul, Turkey

Timing, Memory and Decision Making Lab, Fuat BalcıLanguage and Communication Lab, Aylin Kuntay

Master Of Science - Ms, Management

Activities and Societies: Leadership Team member of Social Impact Club, Member of Entrepreneurship Club, Project Leader of Zero Waste ESMT.

Bachelor'S Degree, Double Major In Psychology & Business Administration, 3.1

Bachelor'S Degree, Business Administration And Management, General

Erasmus Student

Tm

Activities and Societies: Moods Talent Show, Junior Achievement Club, Bazaar Day Organization Team