Liang (Ace) Zhou Email & Phone Number

中国 上海市

Shanghai City, China

- Accountable for Kroger's China market exploration, brought up the eco-system from 0 to 1 covering social media channels, CRM, SEO/SEM, content and e-commerce in-channel marketing. Conduct marketing trend insights research and competitors research.- Defined annum marketing strategy and budgeting, ramped up 10 times of the traffic and GMV on Tmall Global store in half a year.- Oversee the day to day execution on e-commerce store's paid traffic and content traffic channel including direct train, taobaoke, live streaming. Manages all assets creation across marketing platforms.- Brought on-board and manage off-channel agencies on ATL and BTL campaign from concept to execution.

Shanghai City, China

- Provided leadership in digital experience marketing by leveraging the digital ecosystem to drive a start-up business/brand.- Incubated new business model aligning with the marketplace and ramped up the display advertisement profit from 0 to 1M USD.- Partnered with Mastercard, Visa, AE and banks (CMB,ABC) on campaigns.- Assembled the BD and marketing team in both Shanghai and US office, managed key US merchants including Amazon, ebay, Macy's etc.- P&L and general management.

Shanghai City, China

- Lead the company in all aspects of operations and overall financial performance, doubled the client count and kept delivering client's expectation.- Development and execution of regional operation strategy. Develop and administer policies and procedures that insure an effective and efficient operation. Serves as part of the management team and has significant involvement in planning for business.- Execute long-term and short-term business plans for Next Digital operations. Formalize actions and coordinate operations activities with other functions.- Lead organizational development activities within operations to ensure a proper organizational structure is in place and that the necessary training and development is taking place to support the growth and continuous improvement of businesses in Asia.- Develop, track, and implement key asset management controls including formal planning and control of OPEX spending and the continuous improvement of inventory level required by the operations.- Establish and actively manage operation excellence plans (finance, operations and quality) and monitor execution.- Develop effective policies and procedures at all key operational interfaces, including control and reporting of financial/cost data, interfacing with Tax bureaus.- Hiring and developing talent and maintain programs of succession and progression.

- Operating the service line providing digital marketing service for FORD Asia Pacific region. (Auto-mobile and Advertisement inductry)- Managing diversity and equality in a multi-culture team.- Campaign acquisition and roadmap planning, contributing to longtern and shortern business opportunity.

Leading a product group of 12 people integrating and developing SDOA platform.Responsible for the overall product definition, developing and operating of Shanda Open platform.

Accountable for managing eBay Real Time Messaging platform programs within defined time, quality and cost constraints.Lead the project teams locate at Shanghai, India and San Jose throughout the whole project life cycle, identify the project risks and resolve project issues.Work as the Chairman of eBay Social club and lead the social club team to plan and implement events, annual party and other activities for employees

Accountable for managing Ericsson Mobile TV & Video projects or programs within defined time, quality and cost constraints.Manage project delivery expectations and relationships with clients, Partners and other project stakeholders.Pilot the AGILE development method in the Info-tech organization to shorten the project lead time while keeping the qualified deliverable.

Master, Computer Science

Bachelor Of Arts (B.A.), English Language And Literature, General