Audra F. Email & Phone Number

Neenah, Wi, Us

✅Planned, built, and managed complex paid advertising campaigns including paid search, paid & organic social, SEO, geo-fencing, display, and video advertising for clients in various industries including but not limited to real estate, multi-family, legal & and financial services, healthcare & and industrial/commercial.✅Maintained and monitored keyword bids across large and complex lead generation and eCommerce accounts, keeping track of daily and weekly budgets, lead volume, and lead quality.✅Implemented search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data.✅Ensured proper setup and tracking including testing live campaigns for tracking accuracy.

San Diego, California, United States

✅Worked closely with leadership & asset managers on maintaining successful property marketing efforts that supported overall leasing efforts with both stabilized and lease-up properties.✅Developed and executed strategic marketing plans; evaluated ongoing performance bi-weekly and provided performance data reporting that aligned with KPIs for the industry, performance metrics, and market-specific targets.✅Lead regularly scheduled calls with leadership to review Marketing performance for individual property or regional manager portfolios and adjusted strategy, tactics, and marketing investment as needed.✅Supported efforts related to New Business, performed digital audits, prepared marketing strategy slides, and was comfortable in a client-facing role ✅Created additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc., to increase social media presence and drive qualified traffic to the communities.

✅Managed B2C lead generation paid search campaigns for multiple healthcare clients with monthly aggregate spend over $100 K per month.✅Exceeded campaign lead goals by an average of 176% across all campaigns✅Continually evaluated and improved the effectiveness of campaigns to achieve campaign goals.

✅Developed paid search strategies and directed execution of lead generation campaigns that resulted in average 22% decrease in cost per lead year over year.✅Used landing page testing and optimization to improve conversion rate by 56% providing more leads at no additional cost.✅Proactively provided recommendations and executed strategies for campaign structuring, keyword opportunities, targeting and bidding.

✅Managed paid search campaigns for multiple eCommerce sites with monthly aggregate spend over $150 K per month.✅ Increased Google Ads revenue by 57% within first 3 months

✅Managed paid search and social campaigns for multiple B2B and B2B eCommerce sites with monthly aggregate spend over $50 K per month.✅ Increased Google Ads revenue by 63% within first 6 months while reducing ad spend by 13% and increasing click through rate by 78%.✅Monitored competitive landscape and industry trends; reviewed marketplace for new online opportunities.