Annie Flippo Email & Phone Number

Vienna, VA, US

• Oversee the strategic data priorities and develop our data engineering, business intelligence and data science and AI/ML capabilities to solve business challenges, and to improve our user, vendor & partner experiences.
• Created the company’s comprehensive data and analytics platform with historical and real-time data
• Lead the company’s ML/AI initiatives which resulted in a 10% reduction in costs (approx. $10MM) with algorithmic pricing, ranking and scoring algorithms
• Manage a multi-year digital transformation under a changing business & team environment while staying on budget
• Transform the company’s ethos from historical analyses (backward looking) to predictions & forecasts (forward looking)
• Build & coach data science, business intelligence and data engineering teams

Austin, TX, US

• Successfully merged two existing businesses for data assets and processes into one data science and insights team with improved throughput of the combined company from an active Merger & Acquisition
• Monetized existing data by creating new products, location-based insight & persona products
• Developed & Implemented data analytics and data science roadmaps
• Provided modeling, predictive analysis, scenario planning, A/B testing
• Evaluated and acquired new data to build new data products
• Reduced inefficiencies with creating fast Minimum Viable Products using data

Culver City, CA, US

• Built new data products such as location-based product from idea to market
• Championed new product development with difference usage of existing data
• Balanced expectations from many stakeholders; communicated a compelling vision
• Designed a scalable & reusable analytics solution and developed an analytic platform
• Operationalized insights by building a self-service Insights dashboard, improved accessibility & adoption

Los Angeles, California, US

• As the first Data Science hire, I developed the A/B testing framework to create a data-driven approach in measuring campaign effectiveness.
• Designed an A/B testing framework to standardize testing across business units
• Develop models to understand engaged audience
• Created targeting strategies for specific audience segments for social media advertising
• Launched an Early Signs of Success Prediction Model to aid in decision making

Santa Monica, California, US

• Implemented and managed a new BI department; hired and mentored analysts
• Developed data workflow and built a Data Warehouse solution
• Designed and built analytic and predictive capabilities for the new BI/data science department

Santa Monica, CA, US

• Created & measured effectiveness of data science models which include lead generation, conversion models and car buying intent models
• Designed A/B testing for testing hypotheses including RFM (recency, frequency, monetary) models
• Created a summer internship program in the data science team

Welwyn Garden City, Hertfordshire, GB

• Fresh and Easy Neighborhood Market is an U.S. grocery chain startup with backing from Tesco UK that grew from 0 to 200+ stores.
• Developed an engineering and support strategy for an in-country and off-shore teams to provide 24x7x365 coverage
• Designed data redundancy and high availability for all store, manufacturing and warehouse operations
• Data mining to discover & improve the supply chain and vendor delivery patterns
• Decision Support for Continuous Manufacturing

Architect and develop data warehouse, pipelines and reporting systems.

Co-founder and technical & business lead for new startups

Graduate Studies In Economics, Econometrics And Finance

Master Of Arts - Ma, Economics

Bachelor Of Science (Graduated With Distinction), Math And Economics

Certificate, Improving Business Finances And Operations

Self-Driving Car Engineer

Nanodegree, Deep Learning Foundation