Sanjay Ramamurthy Acharya Email & Phone Number

Bengaluru, Karnataka, India

Mumbai, Maharashtra

• Manage and own the digital marketing strategy for a portfolio of clients in thee-commerce space.
• Continuous competitor mapping and identifying opportunities for business growth
• Enhancement of client’s digital channel in line with market trends and ensuringseamless user experience on the client’s digital platform
• Liaise with internal team to fulfill client’s monthly objectives of their e-commercestrategy
• Creation of a planned reporting mechanism to monitor advertisements and theireffectiveness

Bengaluru Area, India

• Lead a direct team of 5 managers and an extended team of over 25 across different divisions within the department
• Responsible for overall strategy of product assortment across all categories to achieve revenue & volume targets
• Responsible for building a product catalogue of 15,000+ products with rich creative content for the platform
• Develop & manage a supplier matrix of key sourcing partners
• Strategizing promotional activity on the platform in collaboration with the marketing team

Bengaluru Area, India

• Handled key accounts, built strong relationships with retail brands and external business partners, for listing on the app and finalizing terms of trade
• Improved the assortment and speed of inventory turnover which resulted in a city specific assortment for Bangalore, Chennai & Hyderabad from a generic assortment
• Executed the launch of private labels Freshbury & Best Value for South Zone; evaluated suppliers on quality, pricing & delivery timelines
• Set targets for sales, on-app pricing and margins, planned business strategies to achieve these targets
• Head of a zonal purchase team to discover most profitable vendors and analyse key metrics regarding supply contracts; achieved additional 3% margin on an average from product listing and promotional income
• Reduced liquidation of stocks by over 5% at each warehouse while ensuring sustainable inventory is maintained within each procurement cycle

Bengaluru Area, India

• Foster partnerships, negotiate and close commercial agreements with merchants across various categories of products in Bengaluru, Chennai & Mysuru
• Assess the potential of different territories, create sales pipeline based on potential and work towards business closure with these accounts
• Collaborate with operations and marketing teams to ensure achievement of sales objectives. Track key account metrics and ensure timely collection of service fees from merchants
• Launched business operations in Chennai & Mysuru
• Managed the launch of electronics category on the marketplace for Bangalore city

Bangalore

Worked on a project aimed at understanding and facilitating the launch of a new concept of retailing LPG cylinders in the Bangalore market.

Bangalore, India

• Managing the product listing as a seller on marketplaces like shopo.com, craftsvilla.com etc.
• Planning the manufacturing of product line with vendors from China and ensuring systematic follow-up for timely delivery of the consignments
• Designing and promotion of marketing strategies for the product-line and providing strategic advice to sales partners
• Liaise with logistics partners for timely execution of dispatches to clients and customers
• Creation of email campaigns, newsletters to ensure posting of relevant and interesting content for continuous customer engagement. Marketing the products and services at different events and exhibitions

Pgdm, Marketing & Operations

Activities and Societies: Student Placement Committee, Samprati - Event Management Committee, International Finance Conference, Abhigyaan.

Bachelor Of Engineering (Be), Electrical And Electronics Engineering

Activities and Societies: Debate Team, College Magazine Team