Leading & Supporting the Commercial Strategy, Go-to-Market, Fan Experience, Game Operations, and Partnerships Development for professional rugby in Utah.

Rocket Money for Journaling. The Interactive journal to shorten time to wisdom and accelerate personal growth.

Helping car lease holders buy the car they already bought, again, but for real this time. Building the go-to-market teams of Lease End across inbound and outbound sales, marketing, product, design, etc to ensure we can keep hitting the gas.

Supporting the Lease End Go-to-Market team in establishing the marketing and customer experience playbook, team, and investment strategy.

**Acquired by CommerceHub**Dsco is the world’s most powerful Distributed Inventory Network - making it easy to see, share, and sell ecommerce inventory from any source. Thousands of the largest companies on the planet use Dsco to power millions of SKUs, tens of millions of consumer experiences, and billions in consumer sales.Our mission is simple: Help Retailers and Brands Sell More Perfectly.Our ambition is awesome: Be the most loved solution in the retail supply chain.My Role @ Dsco:1. Identify the ideal markets for Dsco's technology solutions2. Establish the positioning strategy for Dsco3. Build up and strengthen the love for the Dsco brand4. Determine Dsco's go-to-market strategy and offerings5. Gather interest from potential Dsco partners through digital, event, sales development, and partnership efforts6. Bring together the team that tells the world about Dsco

Interactive content for digital commerce & digital content.By leveraging interactive content, brands and publishers could create experiences to: - identify social audiences- personalize messaging & products- amplify customer feedback and engagementMy role @ Qzzr1. Double / Triple the user base of Qzzr yearly2. Open new channels for user acquisition3. Lead the R&D for our performance ecommerce marketing solutions

We defined, delivered, and supported the automation of performance / acquisition marketing efforts of Hotels.com; building the data products to automate almost $2B in annual revenue. My role @ Hotels.com1. Set the long term strategic vision for acquisition marketing automation and build consensus across Hotels.com around that future2. Hire the PMs and TPMs to define the data engineering roadmap for automated acquisition marketing products related to SEM, Metasearch, etc3. Develop a culture of collaboration with the acquisition marketing team to create champions and power users of the data products4. Build the partnerships between product, marketing, data science and data engineering teams, bring 50+ individuals together to deliver products that resulted in revenue growth

Drove triple digit growth in partner channels through redesigning the partner marketing team to incorporate a significant partnership with data scientists. Lead the team of P&L owners and analysts maximizing performance and operational excellence within advertising partnerships.

P&L Responsibility for variable CPC advertising partnership with TripAdvisor.com- Managing global, regionally aligned performance managers- Defining business strategy, balancing aggressive long term goals vs short term- Developing custom algorithmic CPC management techniques- Designing operational methods for actionable campaign visibility- Evolving BI, analytics, platforms and processes to increase spend efficiency

Responsible for week to week performance and strategy for North America & LATAM advertising on TripAdvisor- Weekly stakeholder performance updates to GM/VP of NA & LATAM- TripAdvisor visitor landing page enhancement roadmap- Revenue Optimization while focusing on profitability targets- CPC Advertisement Bidding Algorithm enhancement- Click volume testing to determine additional revenue opportunities- Incorporation of loyalty, cross sell & merchandising to drive improved conversion

Delivered $4M EBITDA growth through systematic search optimization processes.Led the M&A Search integration through 6 acquisitions as Dell expanded its Enterprise offerings.

Consulting Dell, Inc.Working with the Global Online Search Team to:-Identify Search Project Priority-Define Business Cases for IT Initiatives

Consulting Dell, Inc.Assisting SEO Manager in executing:-Search projects-Managing timelines and strategy for Search-On Site Optimization-International SEO-Competitive Analysis -SEO Code Audits-External Link Building -Keyword Research -SEO Architecture

Consulting Dell, Inc.International SEOCompetitive AnalysisInternal Link MappingDeep LinkingKeyword ResearchManaged SEO efforts to launch a Dell SMB solutions web property across APJ.

Consulting E Replacement Parts, CMOE, Skin Care RX.Fulfilled SEO client contracts and optimized processes for achieving contract goals. Responsible for client strategy and new client acquisition.

Contracts with:Palm, IncBPMcGraw HillWal-MartSourcing and Screening candidates for positions ranging from IT Program Manager to VP Finance.

Teaching and serving families of the Republic of Uruguay.