A triple Olympian describes this approach as 'Taking sports psychology to a new and even more powerful level'. Another competitor said "Mindset Priming does for Coaching what Colour did for Black & White TV - it takes it to a whole new level". It enables clients to set goals to the limit of their self-efficacy with confidence because they know they have no remaining subconscious sabotage and know how to 'get in the zone'.

Having spent thirty years working with, and leading workshops on, Kinesiology and Cognitive Psychology I was told by a sports international that I should be training Britain’s Olympic coaches to adopt my techniques. So, after working with and listening to the needs of Olympic and Paralympic coaches, athletes and prospects, I created ‘Mindset Priming’ – I saw the world of elite sports stars and coaches as the main beneficiaries (and recognised the particular benefits to Help for Heroes… Show more Having spent thirty years working with, and leading workshops on, Kinesiology and Cognitive Psychology I was told by a sports international that I should be training Britain’s Olympic coaches to adopt my techniques. So, after working with and listening to the needs of Olympic and Paralympic coaches, athletes and prospects, I created ‘Mindset Priming’ – I saw the world of elite sports stars and coaches as the main beneficiaries (and recognised the particular benefits to Help for Heroes and Invictus Games competitors).Since then my eyes have been opened by discussions around helping those who are unemployed, homeless, cancer sufferers, and prisoners being rehabilitated into the community. For all these, and indeed all of us, having a future to look forward to which gives us joy, hope, self-belief and fulfilment can be life transforming. Show less