Led the rebranding effort from Dodopay to Bold App, introducing new key features like savings, loans, and enhanced FX conversion alongside existing functionalities.Directed the development and testing of newly added features, resulting in a 15% increase in user retention and improved engagement with fintech tools such as virtual cards, fund transfers, and dollar FX.Worked closely with the development team to optimize the app’s performance and user experience, ensuring smooth operation across iOS and Android platforms.

Led the overall design strategy for Oyola's blockchain-based P2P marketplace, driving a 40% increase in user engagement and a 32% rise in successful transactions.Spearheaded the redesign of Oyola's website, improving brand perception and increasing organic traffic by 46%.Conducted in-depth user research and implemented data-driven design solutions that resulted in a 30% decrease in user drop-offs.Collaborated with cross-functional teams to enhance mobile app user experience, resulting in improved user retention for both iOS and Android platforms.

Designed intuitive user interfaces and user experiences for Oyola's blockchain-based P2P marketplace.Conducted user research and created wireframes, prototypes, and mockups to enhance usability.Collaborated closely with developers and product teams to align design with technical constraints and business objectives.Delivered UX improvements that contributed to a 30% decrease in user drop-offs during registration and a 23% increase in mobile app downloads.

Created marketing assets, including social media graphics and promotional videos, contributing to a 32% increase in user engagement.Collaborated with teams to design UI elements for the mobile app and website, leading to a 23% rise in app downloads.Designed infographics and digital assets that simplified blockchain concepts for better user understanding.

1. Shipoka Logistic Individual and Business Web and Mobile App:Spearheaded the website revamp project, achieving a remarkable 35% decrease in bounce rate and a 20%increase in average session duration.2. Sierra Leone Health Data Repository & Disease Analytics Web App (SHDR):Designed and developed the SHDR web app for the Ministry of Health. This enhanced data accessibilityand facilitated disease analysis.Conducted A/B testing to validate design decisions, achieving a 27% increase in user interactions withcritical health data visualizations.3. Revamping Kuantarium's Website:Spearheaded the website revamp project, achieving a remarkable 35% decrease in bounce rate and a 20% increase in average session duration.

Designed and implemented key fintech features for the Dodopay mobile app, focusing on bill payments and money transfers, enhancing user functionality and engagement.Crafted visually appealing and user-friendly interfaces that contributed to a 15% increase in user retention and an 18% increase in app downloads for both iOS and Android platforms.Collaborated closely with developers to optimize performance, achieving a 34% reduction in app load times.