Lead Product Designer
CurrentLed the rebranding effort from Dodopay to Bold App, introducing new key features like savings, loans, and enhanced FX conversion alongside existing functionalities.Directed the development and testing of newly added features, resulting in a 15% increase in user retention and improved engagement with fintech tools such as virtual cards, fund transfers, and dollar FX.Worked closely with the development team to optimize the app’s performance and user experience, ensuring smooth operation across iOS and Android platforms.