Marketing Director
CurrentAs the Marketing Director at Gratsi Wine, my core mission is to intertwine customer acquisition with the development of lasting customer relationships, all while drawing inspiration from the tranquil essence of the Mediterranean. A key aspect of my role is to craft and manage paid social media campaigns that are not just effective, but also resonate with the platform's unique dynamics. These campaigns are designed to engage our audience amidst their daily digital scroll, standing out in a crowded space with engaging and relevant content.In addition to driving new customer acquisition through these campaigns, a significant part of my role is focused on retention marketing. This involves overseeing all brand content, from email & SMS marketing communications to every form of digital and traditional media we produce. This ongoing engagement is crucial; it's about nurturing a sense of community and belonging among our customers, encouraging them to stay connected with our brand over a significant period.In collaboration with a network of photographers, writers, and contributors across the Mediterranean and the U.S., I lead the efforts to craft a brand presence that goes beyond just wine. We are creating a story, an experience, that invites people to partake in a lifestyle that values slowing down and savoring life's moments. My role is to ensure that every marketing initiative, every content output, effectively communicates this ethos, maintaining a cohesive and engaging brand voice across all platforms.
