Provide support in the establishment and start-up businesses in a wide variety of markets in Italy, including medical device, cosmetic, aesthetic, and biotech. Hire, train, and manage sales forces, whilst offering counselling, mentoring, and coaching to Executives and Managers about leadership development path .Launched the Aesthetic line for a Swiss company to the Italian market, and achieved target sales, achieving an increase up to 100.000 €/month in the first year.Key achievementsEvaluated current business processes and systems to maximise operating efficiency, resulting to a kick-off meeting after 3 months for achieving sales target. Selected, hired, and trained team of 8 sales agents and implemented a training programme on performance management, enabling a double-digit growth after 6 months. Reviewed performance data, financial, sales, and activity reports to monitor and measure productivity, goal progress, and activity levels.

Responsible for the over-all management of the company operations, including R&D, SW manufacturing department, sales and marketing, and maintenance services. Oversaw and directed the implementation of the annual business plan and related action plans, that resulted to a complete transition of the management towards a more efficient managerial structure and operations. Collaborated and coordinated the national and international Sales team, utilised KOL’s strategy, and secured partnership activities with IVD vendors and other IT providers. Key Achievements:Supervised sales and marketing staff reorganisation, whilst strengthening the focus on key customers and boosting a sales growth of up to 9% after 2 years of negative trend. Organised several lean programmes and transformed several company processes which resulted to a savings of up to 13% on total company costs. Implemented an Envisioning process and related organisational change with outstanding outcomes in gaining company reputation and strategic focus, and resulting in the closing of important partnership programs with Siemens and Beckman Coulter. Assisted and strengthened the subsidiaries in Argentina and Chile and opened a new subsidiary in Mexico. Established subsidiary in UK and win a very important tender worth of 2 ml €.

Managed, strengthened, and implemented pre-emptive KOLs strategy, whilst coordinating with the Sales Force and Marketing Team, enabling a decrease in loss and an increase in profit. As a member of the national executive board, suggested and initiated Industry association activities and raising awareness on the Ministry of Health and regional healthcare structures. Key Achievements:Achieved and succeeded a sales growth of more than 3% through the reorganisation of sales force and the implementation of educational activities for KOLs (Surgeons and Nurses). Applied CRM (salesforce.com) and attained an increase of more than 10% sales force coverage for KOL, and successfully launching an innovative surgical stapler and reaching sales in excess of 1 m € within 12 months.

Spearheaded a variety of transformation projects and operations, including overall leadership in P&L planning, deployment and control of the company strategies and related action plans. Secured and implemented the annual business and human resource management plans, utilising highly advanced HR tools such as performance appraisal, self-assessment, individual development plans, and career paths. Key Achievements:Project managed the full reorganisation of both the Management and Sales Teams and conducted an in-depth review of the commercial processes that resulted to a positive sales trend growth in 2010 by +11% in value, and +22% in volume after several years of flat performance. Succeeded and achieved +7% of customers’ loyalty rate, a win/loss customer’s ratio through implementation of a new CRM system. Executed two Lean projects for the supply chain resulting in an improvement of the processes and savings of three full time FTE and € 120.000/year even with pressure on pricing. Launched several KOLs loyalty programmes (peer-to-peer, train-to-training) which boost the reputation of our products and treatments and achieved +15% of the average order value.

Managed the subsidiary’s P&L, strategies, planning, identification and development of new business opportunities, HR management and union negotiations. As a member of the W/W Urology and Continence Strategic Group, contributed to strategic plans implementation on a world-wide level for organic growth while strengthening relationships with key opinion leaders. Provided support as a member of several steering committees to varied industry associated activities, lobbying the Ministry of Health and regional healthcare structures to develop reimbursement strategiesKey Achievements:Reorganised and directed the HQ and sales force in Bologna, as part of streamlining and restructuring of management level business to save costs. Improved product and pricing strategies, coordinating with KOLs leaders and maintaining profitable relationships with local businesses; gaining significant organic sales growth by € 54 m in 2007 from € 8 m without acquisitions, market shares and profit. Supervised dialogue with end-users through CRM system and loyalty programmes such as call centre, patient magazines, discharge programmes, patient road-shows and other DTC activities resulting to more than 150,000 database end-users. Acknowledged as one of the best performers out of all of the European subsidiaries, with an average yearly sales growth of 13% for the last 5 years. Suggested and implemented effective Lean projects improving several key processes whilst reducing the need for additional headcounts significantly increasing Market Contribution. In charge on the successful integration to the Italian subsidiary of Porges srl in 2006.

Responsible for the BU P&L. Implemented the Business Plan shared with HQ, looking for new business opportunities and managing KOLs relationships. Sales team management and development (2 product managers, 28 sales reps and 3 regional sales managers). Supervised the back-office shared service staff (customer care and tender office)Member of the European management team and host manager in the Italian Management Board

Supervised and managed the sales team, set the Key objectives and manage KOL

In charge of the implementation of the annual bussiness plan, coordinated both the customer service team and the marketing team, set up of the KOL programmes

In charge of new products launches, training programmes for the sales team

Issued and implemented the annual business plan, launch of new products, traning programmes for the sales team

Responsible for the technical marketing of an insecticide and disinfectant product line by community market (hospitals, health care structures). Attended several congresses and symposia to promote and launch new products. Supported and trained the sales force