Prof. Achint Nigam Email & Phone Number

Ph.D. (FPM) (2019) in Marketing from the Indian Institute of Management, Lucknow. Currently working as Assistant Professor at BITS Pilani, Pilani Campus in Rajasthan. I am a lifetime member of AIMA (All India Management Association). I have 5+ years of post-Ph.D. teaching experience, and currently, I teach subjects like Marketing Analytics, Data Visualization (Power - Query/Pivot/BI), Statistics & Econometrics, Introductory and Advanced Spreadsheet Analytics, and Sports Analytics, to name a few. I have earlier taught courses like Marketing Management, Marketing Research, Consumer Behavior, and Digital Marketing with an 8/10 or higher feedback score. I am well-trained in hybrid and lab based teaching. I have published in and reviewed for reputed ABDC / CABS-ranked journals and IVEY case studies.Research Interests: Applications of blockchain and metaverse for marketing, Digital Marketing for BOP; Promotion and pricing (online & offline retail) strategies in developed and emerging economies; Gamification in marketing, entertainment, health-wellness, and education sector; Guilt in shopping, refurbished/used goods marketing.In my spare time, I like to learn about investing and the psychology of money. I engage myself in various endurance and strength sports.*Please don't connect to ask for part time PhD admission at Bits. I am not looking to take more candidates for now. For general inquiries refer to the department website.*

Listed skills include Business Strategy, Gamification, Team Management, Market Research, and 23 others.